Why do so many people reach success and then fail? One of the big reasons is, we think success is a one-way street. So we do everything that leads up to success, but then we get there. We figure we've made it, we sit back in our comfort zone, and we actually stop doing everything that made us successful. And it doesn't take long to go downhill. And I can tell you this happens, because it happened to me.
Nima uchun ko'pchilik odamlar muvaffaqiyatga erishadi, so'ngra omadsizlikka uchraydi? Eng katta sabablaridan biri - muvaffaqiyatni bir yo'nalishli ko'cha deb o'ylashimizdadir Biz muvaffaqiyatga yetaklaydigan hamma ishni bajaramiz. Lekin, biz u yerga yetib borganimizda, biz muvaffaqiyatga erishganimizni anglaymiz, qulaygina joylashib o'tiramiz va muvaffaqiyatga erishishimizga sabab bo'lgan hamma ishlarni bajarishni to'xtatamiz. Tepalikdan pastga qarab tushish uchun ko'p vaqt kerak emas. Ishoning, bu rost narsa. Chunki, bunday holat menda sodir bo'ldi.
Reaching success, I worked hard, I pushed myself. But then I stopped, because I figured, "Oh, you know, I made it. I can just sit back and relax."
Muvaffaqiyatga erishish uchun men juda tirishqoqlik bilan harakat qildim. So'ngra, men harakat qilishni to'xtatdim, chunki men "Bilasizmi, men niyatimga erishganimni angladim. Endi esa, o'tirib dam olsihim mumkin."
Reaching success, I always tried to improve and do good work. But then I stopped because I figured, "Hey, I'm good enough. I don't need to improve any more."
Muvaffaqiyatga erishish uchun, men har doim yaxshi ishni bajarishga harakat qildim. Lekin, men "Men yetarli darajada yaxshi bajaraman" deb anglaganim uchun harakat qilishdan to'xtadim. Men yanada rivojlanishimga hojat yo'q." deb o'yladim.
Reaching success, I was pretty good at coming up with good ideas. Because I did all these simple things that led to ideas. But then I stopped, because I figured I was this hot-shot guy and I shouldn't have to work at ideas, they should just come like magic. And the only thing that came was creative block. I couldn't come up with any ideas.
Muvaffaqiyatga erishishda men yaxshi g'oyalarni juda zo'r o'ylardim. Chunki, g'oyalarga olib boradigan mana shu barcha sodda ishlarni bajardim. So'ngra to'xtadim. Mening anglashimcha men juda uddaburon edim va g'oyalar ustida ishlashim kerak emas edi. G'oyalar huddi mo'jiza kabi kelishi kerak edi. Shunda, yagona kelgan narsa ijodiy to'siqlik bo'ldi. Fikrimga hech qanday g'oya kelmas edi.
Reaching success, I always focused on clients and projects, and ignored the money. Then all this money started pouring in. And I got distracted by it. And suddenly I was on the phone to my stockbroker and my real estate agent, when I should have been talking to my clients.
Muvafaqqiyatga erishida, men doimo xaridorlar va proyektlarga e'tiborimni qaratdim va pulga e'tibor bermadim. So'ngra, pul quyilib kela boshladi. Va bu meni chalg'itdi. Shu zahoti, men birja dallolim va ko'chmas mulk bo'yicha agentim bilan telefonda gaplashayotgan edim. Aslida esa, xaridorlarim bilan gaplashishim kerak edi.
And reaching success, I always did what I loved. But then I got into stuff that I didn't love, like management. I am the world's worst manager, but I figured I should be doing it, because I was, after all, the president of the company.
Muvaffaqiyatga erishishda men har doim menga yoqqan ishni bajardim. Ammo, keyinroq men o'zim yoqtirmaydigan narsaga aralashib qoldim, masalan, boshqarish. Men dunyodagi eng yomon rahbarman. Chunki men shu ishni bajarishim kerak deb o'yladim. Axir, men kompaniyaning prezidenti edim.
Well, soon a black cloud formed over my head and here I was, outwardly very successful, but inwardly very depressed. But I'm a guy; I knew how to fix it. I bought a fast car. (Laughter) It didn't help. I was faster but just as depressed.
Tez orada tepamda qora bulut to'plandi. Endi esa, ko'rinishimdan men juda muvaffaqiyatliman, aslida juda g'amgin holatdaman. Men yigitman, bu muammoni qanday hal qilishni bilar edim. Men tez yurar mashina sotib oldim. (Kulgi) Bu yordam bermadi. Men qancha tezlashsam shunchalik g'amgin edim.
So I went to my doctor. I said, "Doc, I can buy anything I want. But I'm not happy. I'm depressed. It's true what they say, and I didn't believe it until it happened to me. But money can't buy happiness." He said, "No. But it can buy Prozac." And he put me on anti-depressants. And yeah, the black cloud faded a little bit, but so did all the work, because I was just floating along. I couldn't care less if clients ever called. (Laughter)
Hullas, shifokorga borib aytdim: Men istagan narsamni sotib olaman. Ammo, men baxtli emasman. Men tushkinlikdaman. Odamlar aytadigan gap to'g'ri, men esa bu narsa menga sodir bo'lgunicha bu narsaga ishonmasdim. Pul baxtni sotib ololmaydi." U dedi, "Yo'q. Lekin, u Prozak sotib olishi mumkin." U menga tushkunlikka qarshi dorilar berdi. Qora bulut biroz tarqaldi. Shunday qilib, hamma ishni bajardim. Chunki, men faqatgina yuzada yurgandim. Agar xaridorlar qo'ng'iroq qilsa, men befarq tura olmasdim. (Kulgi)
And clients didn't call. (Laughter) Because they could see I was no longer serving them, I was only serving myself. So they took their money and their projects to others who would serve them better.
Xaridorlar qo'ng'iroq qilmadi. (Kulgi) Men ularga xizmat ko'rsatmayotganimni ular sezgan edi, men faqatgina o'zimga xizmat ko'rsatayotgan edim. Shu sababli, ular pul va proyektlarini ularga xizmat ko'rsatadigan boshqa odamlarga olib bordi.
Well, it didn't take long for business to drop like a rock. My partner and I, Thom, we had to let all our employees go. It was down to just the two of us, and we were about to go under. And that was great. Because with no employees, there was nobody for me to manage.
Tadbirkorlikning puchga chiqishiga uzoq vaqt kerak bo'lmadi. Hamrohim Tom va men barcha ishchilarimizga ketishga ruhsat berdik. Faqatgina ikkimiz qoldik va ikkalamizning ishimiz chappasiga ketayotgan edi. Bu juda ajoyib edi. Ishchilar yo'q, men hech kimni boshqarmasdim.
So I went back to doing the projects I loved. I had fun again, I worked harder and, to cut a long story short, did all the things that took me back up to success. But it wasn't a quick trip. It took seven years.
Men yana yaxshi ko'rgan proyektlarimni bajarishga berildim. Yana maza qildim. Tirishqoqlik bilan ishladim. Qisqasini aytganda: meni yana qaytib muvaffaqiyatga olib boradigan hamma ishlarni bajardim. Ammo, bu qisqa safar bo'lmadi. Bunga yetti yil ketdi.
But in the end, business grew bigger than ever. And when I went back to following these eight principles, the black cloud over my head disappeared altogether. And I woke up one day and I said, "I don't need Prozac anymore." And I threw it away and haven't needed it since.
Nihoyatda, tijoratim har doimgidan ham ko'proq o'saverdi. Men yana shu sakkizta qoidaga rioya qilishni boshlaganimda, boshimdagi qora bulutlarning hammasi tarqalib ketdi. Bir tong uyg'onib, aytdim, "Menga endi Prozak kerak emas." U Prozakni tashlab yubordim va unga aslo muhtoj bo'lmadim.
I learned that success isn't a one-way street. It doesn't look like this; it really looks more like this. It's a continuous journey. And if we want to avoid "success-to-failure-syndrome," we just keep following these eight principles, because that is not only how we achieve success, it's how we sustain it. So here is to your continued success. Thank you very much. (Applause)
Men muvaffaqiyat bir tomonlama ko'cha emasligini o'rgandim. Ko'rinishidan bunga o'xshamaydi. Aslida, ko'proq mana bunaqaga o'xshaydi. Bu davomiy sayohat. Biz "muvaffaqiyatdan omadsizlikka degan sindromi"dan yiroq bo'lishni xohlasak, Biz shu sakkizta qoidaga amal qilishda davom etamiz. Sababi, bu nafaqat biz qanday qilib muvaffaqiyatga erishishimiz, balki uni ushlab turishimizdir. Mana bu sizning davomiy muvaffaqiyatingiz uchundir. Katta rahmat. (Qarsaklar)