Why do so many people reach success and then fail? One of the big reasons is, we think success is a one-way street. So we do everything that leads up to success, but then we get there. We figure we've made it, we sit back in our comfort zone, and we actually stop doing everything that made us successful. And it doesn't take long to go downhill. And I can tell you this happens, because it happened to me.
Neden bircok insan basariya ulastiktan sonra tekrar kaybeder. Bunun en önemli sebeplerinden biri, basarinin tek yonlu bir yol oldugunu dusunmemizdir. Bizi basariya ulastiracak herseyi yapariz, Fakat ona ulasinca, saniriz ki hersey bu kadar. Rahat kosemizde otururuz, ve aslinda bizi basarili yapan seyleri yapmayi devam ettirmeyiz. ve bulundugumuz yerden yine asagi dusmemiz cok fazla sürmez. ve bunun olacagini soyleyebilirim. Cunku benim basima geldi.
Reaching success, I worked hard, I pushed myself. But then I stopped, because I figured, "Oh, you know, I made it. I can just sit back and relax."
Basariya ulasmak icin cok calistim,kendimi zorladim. Fakat ondan sonra calismayi bıraktim, cunku sandim ki "evet, basardim sonunda! , artik arkama yaslanip rahatlayabilirim."
Reaching success, I always tried to improve and do good work. But then I stopped because I figured, "Hey, I'm good enough. I don't need to improve any more."
Basari icin daima iyi is cikarmaya ve kendimi gelistirmeye calistim. Fakat sonra calismayi biraktim cunku sandim ki "artik yeterince iyiyim. Artik kendimi gelistirmeye ihtiyacim yok."
Reaching success, I was pretty good at coming up with good ideas. Because I did all these simple things that led to ideas. But then I stopped, because I figured I was this hot-shot guy and I shouldn't have to work at ideas, they should just come like magic. And the only thing that came was creative block. I couldn't come up with any ideas.
Basariya ulasincaya kadar iyi fikirlere ulasmakta oldukca iyiydim. Cunku basariya goturen tum bu basit seyleri yaptim. Fakat kendimi basarili sandigimdan dolayi calismayi biraktim. ve artik fikirler icin calismamaliydim, onlar bana sanki sihir gibi gelmeliydiler ve gelen tek sey yaratici bir engeldi. Hic bir yaratici fikir bulamadım.
Reaching success, I always focused on clients and projects, and ignored the money. Then all this money started pouring in. And I got distracted by it. And suddenly I was on the phone to my stockbroker and my real estate agent, when I should have been talking to my clients.
Basariya ulasirken, daima musteriler ve projeler uzerine yogunlastim ve parayi dusunmedim. Ondan sonra tum bu yoksaydigim para yagmaya basladi. ve bundan dolayi dikkatim dagildi. ve birden kendimi borsacim ve emlakcilarim ile konusurken buldum, musterilerim ile konusmam gerekir iken...
And reaching success, I always did what I loved. But then I got into stuff that I didn't love, like management. I am the world's worst manager, but I figured I should be doing it, because I was, after all, the president of the company.
ve basariya ulasmak icin, daima sevdigim seyi yaptim Fakat hoslanmadigim islerin icine girdigim zaman yonetim gibi. Ben dunyanin en kotu yoneticisiyimdir. Fakat bunu yapmam gerektigini dusundum. Cunku ben, ne de olsa sirketin baskaniydim.
Well, soon a black cloud formed over my head and here I was, outwardly very successful, but inwardly very depressed. But I'm a guy; I knew how to fix it. I bought a fast car. (Laughter) It didn't help. I was faster but just as depressed.
En sonunda basimin etrafinda kara bir bulut olusmaya basladi. ve gorunuste cok basariliydim, fakat fiziksel olarak depresyondaydim. Fakat ben bir erkegim ve bunu nasil duzeltecegimi biliyordum. Hizli bir araba satin aldim. (Kahkahalar) Pek yardimi dokunmadi Bu seferde depresyonlu olarak hizliydim
So I went to my doctor. I said, "Doc, I can buy anything I want. But I'm not happy. I'm depressed. It's true what they say, and I didn't believe it until it happened to me. But money can't buy happiness." He said, "No. But it can buy Prozac." And he put me on anti-depressants. And yeah, the black cloud faded a little bit, but so did all the work, because I was just floating along. I couldn't care less if clients ever called. (Laughter)
ve doktoruma gittim. Dedim ki " Doktor, Ne istiyorsam alabiliyorum fakat mutlu degilim, depresyondayım. Soyledikleri dogruymus, fakat kendi basima gelinceye kadar inanmiyordum. Fakat para mutlulugu satin alamaz" Doktor "ama Prozac'i alabilir" dedi. ve bana antidepresan verdi ve siyah bulut bir miktar azaldi. Fakat yapmasi gerekeni yapti Cunku etrafimla hic ilgilenmiyordum. Musterilerim hic aramasa ancak bu kadar ilgisiz kalabilirdim. (Kahkahalar)
And clients didn't call. (Laughter) Because they could see I was no longer serving them, I was only serving myself. So they took their money and their projects to others who would serve them better.
ve musterilerim aramadi (Kahkahalar) Cunku onlara daha fazla hizmet edemedigimi gorebiliyorlardi. Sadece kendime calisiyordum. ve projelerini ve paralarini aldilar ve onlara daha iyi hizmet verecek olanlara verdiler.
Well, it didn't take long for business to drop like a rock. My partner and I, Thom, we had to let all our employees go. It was down to just the two of us, and we were about to go under. And that was great. Because with no employees, there was nobody for me to manage.
ve isin dibe vurmasi da cok fazla almadi Ortagim ,Thom, ve Ben, calisanlari cikartmak zorundaydik. Sadece ikimiz kalmistik ve biz de batmak uzereydik ve bu cok iyiydi. Cunku calisanlar olmadan, yonetecek kimse de yoktu.
So I went back to doing the projects I loved. I had fun again, I worked harder and, to cut a long story short, did all the things that took me back up to success. But it wasn't a quick trip. It took seven years.
ve sevdigim projeler uzerinde calismaya geri dondum. Tekrar egleniyordum.Cok siki calistim, ve özetlemek gerekirse: Beni basariya goturecek seylerin hepsini yaptim. Fakat cok kisa bir yolculuk da degildi. Yedi yilimi aldi
But in the end, business grew bigger than ever. And when I went back to following these eight principles, the black cloud over my head disappeared altogether. And I woke up one day and I said, "I don't need Prozac anymore." And I threw it away and haven't needed it since.
Sonunda, is herzamankinden daha da buyudu. bu sekiz prensibi izlemeye devam etmeye dondugum zaman, basimdaki kara bulut hepten kayboldu. Bir gun uyandim ve dedim ki, artik Prozac'a ihtiyacim yok. Onu kaldirip attim ve o zamandan beri de bir daha kullanmadim.
I learned that success isn't a one-way street. It doesn't look like this; it really looks more like this. It's a continuous journey. And if we want to avoid "success-to-failure-syndrome," we just keep following these eight principles, because that is not only how we achieve success, it's how we sustain it. So here is to your continued success. Thank you very much. (Applause)
Basarinin tek yonlu bir yol olmadigini ogrendim. Basari bunun gibi degildir. Daha dogrusu bunun gibidir. O devamli bir seyahattir. Eger biz "basaridan basarisizliga sendromu" nu engellemek istiyorsak, Sadece bu sekiz prensibi izlememiz gereklidir. Cunku bu sadece bizim basariyi nasil kazandigimiz degil, Onu nasil devam ettirdigimizdir. ve işte burada devam eden basariniz. Cok tesekkur ederim (Alkislar)