Why do so many people reach success and then fail? One of the big reasons is, we think success is a one-way street. So we do everything that leads up to success, but then we get there. We figure we've made it, we sit back in our comfort zone, and we actually stop doing everything that made us successful. And it doesn't take long to go downhill. And I can tell you this happens, because it happened to me.
Zašto toliko ljudi dostigne uspeh, a zatim propadne? Jedan od glavnih razloga je i to što mislimo da je put ka uspehu jednosmerna ulica. Zato činimo sve što nas vodi ka uspehu. Ali onda stignemo do cilja. Shvatimo da smo uspeli, zavalimo se u "udobnoj zoni", i zapravo prestanemo raditi sve ono što nas je učinilo uspešnim. I ne treba mnogo vremena da kola krenu nadole. I mogu vam reći da se to dešava. Zato što se desilo meni.
Reaching success, I worked hard, I pushed myself. But then I stopped, because I figured, "Oh, you know, I made it. I can just sit back and relax."
Na putu ka uspehu radio sam naporno, davao sve od sebe. Ali onda sam prestao, jer sam shvatio, "Ok, uspeo sam. Sada mogu da se opustim."
Reaching success, I always tried to improve and do good work. But then I stopped because I figured, "Hey, I'm good enough. I don't need to improve any more."
Na putu ka uspehu, uvek sam pokušavao da napredujem i da dobro radim. Onda sam prekinuo jer sam pomislio, "Hej, dovoljno sam dobar Nema potrebe da budem bolji."
Reaching success, I was pretty good at coming up with good ideas. Because I did all these simple things that led to ideas. But then I stopped, because I figured I was this hot-shot guy and I shouldn't have to work at ideas, they should just come like magic. And the only thing that came was creative block. I couldn't come up with any ideas.
Na putu ka uspehu, bio sam prilično dobar u smišljanju dobrih ideja. Radio sam sve one jednostavne stvari koje vode ka idejama. Prekinuo sam. Pomislio sam da sam velika zverka i da ne moram više da radim na idejama. One trebaju da se rađaju poput magije. I jedina stvar koju sam dobio je kreativni blok. Nisam mogao doći do ideja.
Reaching success, I always focused on clients and projects, and ignored the money. Then all this money started pouring in. And I got distracted by it. And suddenly I was on the phone to my stockbroker and my real estate agent, when I should have been talking to my clients.
Na putu ka uspehu, uvek sam se fokusirao na klijente i projekte, i ignorisao novac. Onda je novac počeo da se sliva sa svih strana. I odvukao je moju pažnju. Odjednom sam se našao na telefonu sa mojim brokerom i mojim agentom za nekretnine, a zapravo sam trebao pričati sa klijentima.
And reaching success, I always did what I loved. But then I got into stuff that I didn't love, like management. I am the world's worst manager, but I figured I should be doing it, because I was, after all, the president of the company.
Na putu ka uspehu, uvek sam radio ono što volim. Ali onda sam došao i do stvari koje ne volim, kao što je menadžment. Ja sam najgori menadžer na svetu. Smatrao sam da ja to treba da radim. Ipak sam, iznad svega, ja predsednik kompanije.
Well, soon a black cloud formed over my head and here I was, outwardly very successful, but inwardly very depressed. But I'm a guy; I knew how to fix it. I bought a fast car. (Laughter) It didn't help. I was faster but just as depressed.
Uskoro se iznad moje glave formirao crni oblak, bio sam tu, spolja gledano vrlo uspešan, ali unutra u dubokoj depresiji. Ali ja sam muškarac, imao sam rešenje za to. Kupio sam brza kola. (Smeh) Nije pomoglo. Bio sam brži, ali jednako depresivan.
So I went to my doctor. I said, "Doc, I can buy anything I want. But I'm not happy. I'm depressed. It's true what they say, and I didn't believe it until it happened to me. But money can't buy happiness." He said, "No. But it can buy Prozac." And he put me on anti-depressants. And yeah, the black cloud faded a little bit, but so did all the work, because I was just floating along. I couldn't care less if clients ever called. (Laughter)
Otišao sam kod doktora i rekao "Doco, mogu da kupim šta god poželim. Ali nisam srećan. Depresivan sam. Istina je to što kažu, ni ja nisam verovao dok mi se nije desilo. Novac ne može kupiti sreću." On reče, "Ne. Ali može kupiti Prozak." I prepisao mi je anti-depresive. Crni oblak je malo posvetleo, ali zajedno sa njim i sav posao. Pošto sam prosto plivao u oblacima, uopšte me nije zanimalo da li klijenti zovu. (Smeh)
And clients didn't call. (Laughter) Because they could see I was no longer serving them, I was only serving myself. So they took their money and their projects to others who would serve them better.
I oni nisu zvali. (Smeh) Videli su da im više nisam na usluzi, služio sam samo sebi. Zato su svoj novac i projekte odneli drugima koji će im bolje služiti.
Well, it didn't take long for business to drop like a rock. My partner and I, Thom, we had to let all our employees go. It was down to just the two of us, and we were about to go under. And that was great. Because with no employees, there was nobody for me to manage.
Nije trebalo dugo da ceo biznis propadne kao kamen. Moj partner i ja smo morali otpustiti sve radnike. Ostali smo samo nas dvojica, a i mi smo ubrzano išli pod led. I to je bilo odlično. Jer bez radnika, nisam imao kime da rukovodim.
So I went back to doing the projects I loved. I had fun again, I worked harder and, to cut a long story short, did all the things that took me back up to success. But it wasn't a quick trip. It took seven years.
Tako da sam se vratio projektima koje sam voleo. Ponovo sam se zabavljao, radio više i da skratim dugu priču: radio sam sve ono što će me dovesti do uspeha. Ali to nije bio brz put. Trebalo je sedam godina.
But in the end, business grew bigger than ever. And when I went back to following these eight principles, the black cloud over my head disappeared altogether. And I woke up one day and I said, "I don't need Prozac anymore." And I threw it away and haven't needed it since.
Na kraju, firma je bila jača nego ikad. A kada sam se vratio poštovanju ovih osam principa, crni oblak iznad moje glave je potpuno nestao. Probudio sam se jednog dana i rekao sebi, "Prozak mi više ne treba." Bacio sam ga i nikada mi više nije zatrebao.
I learned that success isn't a one-way street. It doesn't look like this; it really looks more like this. It's a continuous journey. And if we want to avoid "success-to-failure-syndrome," we just keep following these eight principles, because that is not only how we achieve success, it's how we sustain it. So here is to your continued success. Thank you very much. (Applause)
Naučio sam da uspeh nije jednosmerna ulica. Ne izgleda tako, zapravo izgleda više kao neprekidno putovanje. I ako želimo da izbegnemo "uspeh-propast sindrom." treba da pratimo samo ovih osam principa. Jer oni nisu samo način da do uspeha dođemo, već i da ga zadržimo. Zato nazdravimo vašem neprekidnom uspehu. Hvala vam (Aplauz)