Why do so many people reach success and then fail? One of the big reasons is, we think success is a one-way street. So we do everything that leads up to success, but then we get there. We figure we've made it, we sit back in our comfort zone, and we actually stop doing everything that made us successful. And it doesn't take long to go downhill. And I can tell you this happens, because it happened to me.
Zašto veliki broj ljudi uspije i onda propadne? Jedan od velikih razloga jest što mislimo da je uspjeh jednosmjerna ulica. Tako radimo sve što će nas dovesti do uspjeha. I kada tamo dođemo. Kada shvatimo da smo uspjeli, zavalimo se u zonu udobnosti i u stvari prestanemo raditi sve ono što nas je učinilo uspješnima. A ne treba puno da stvari krenu nizbrdo. I mogu vam reći da se to stvarno događa. Jer se dogodilo meni.
Reaching success, I worked hard, I pushed myself. But then I stopped, because I figured, "Oh, you know, I made it. I can just sit back and relax."
Kako bih ostvario uspjeh, radio sam puno, stalno sam gurao prema naprijed. Ali onda sam stao, jer sam zaključio: "Oh, znate, ja sam to napravio. Sada se mogu zavaliti i opustiti."
Reaching success, I always tried to improve and do good work. But then I stopped because I figured, "Hey, I'm good enough. I don't need to improve any more."
Ostvariti uspjeh, uvijek sam pokušavao unaprijediti i dobro obaviti posao. Ali onda sam prestao, jer sam zaključio: "Hej, ja sam dovoljno dobar. Ne moram se više truditi."
Reaching success, I was pretty good at coming up with good ideas. Because I did all these simple things that led to ideas. But then I stopped, because I figured I was this hot-shot guy and I shouldn't have to work at ideas, they should just come like magic. And the only thing that came was creative block. I couldn't come up with any ideas.
Ostvariti uspjeh, bio sam prilično dobar u osmišljavanju novih ideja. Jer sam činio sve te jednostavne stvari koje su me vodile do ideja. I onda sam stao, jer sam zaključio da sam uspješan i da više ne trebam raditi na idejama. One bi trebale doći poput magije. I sve što mi je došlo bila je kreativna blokada. Više nisam mogao doći ni do jedne ideje.
Reaching success, I always focused on clients and projects, and ignored the money. Then all this money started pouring in. And I got distracted by it. And suddenly I was on the phone to my stockbroker and my real estate agent, when I should have been talking to my clients.
Ostvariti uspjeh, uvijek sam se fokusirao na klijente i projekte, i ignorirao sam novac. Onda je sav taj novac krenuo stizati. I odvukao mi je pažnju. Iznenada sam se našao na telefonu sa svojim brokerom i agentom za nekretnine, dok sam u stvari trebao razgovarati sa svojim klijentima.
And reaching success, I always did what I loved. But then I got into stuff that I didn't love, like management. I am the world's worst manager, but I figured I should be doing it, because I was, after all, the president of the company.
Ostvariti uspjeh, oduvijek sam radio ono što sam volio. I onda sam krenuo sa stvarima koje nisam volio, poput menadžmenta. Ja sam najgori menadžer na svijetu. Ali sam zaključio da bih to trebao raditi. Jer sam na kraju krajeva i bio predsjednik kompanije.
Well, soon a black cloud formed over my head and here I was, outwardly very successful, but inwardly very depressed. But I'm a guy; I knew how to fix it. I bought a fast car. (Laughter) It didn't help. I was faster but just as depressed.
Dobro, uskoro se oko moje glave stvorio crni oblak i odjednom sam postao, izvana jako uspješan, a iznutra jako depresivan. Ali ja sam muškarac, i znam kako to srediti. Kupio sam si brzi auto. (Smijeh) Nije pomoglo. Bio sam brži, ali jednako deprimiran.
So I went to my doctor. I said, "Doc, I can buy anything I want. But I'm not happy. I'm depressed. It's true what they say, and I didn't believe it until it happened to me. But money can't buy happiness." He said, "No. But it can buy Prozac." And he put me on anti-depressants. And yeah, the black cloud faded a little bit, but so did all the work, because I was just floating along. I couldn't care less if clients ever called. (Laughter)
Tako sam otišao kod svog doktora i rekao: "Dok, mogu kupiti sve što poželim. Ali nisam sretan. Ja sam deprimiran. Istina je što kažu, ali nisam vjerovao dok se meni nije dogodilo. Novac ne može kupiti radost." On je rekao: "Ne. Ali može kupiti Prozac." I tako me stavio na anti-depresive. I onda je crni oblak počeo blijediti. Ali s njime i moj posao. Jer ja sam lebdio. Uopće me nije brinulo jesu li klijenti zvali. (Smijeh)
And clients didn't call. (Laughter) Because they could see I was no longer serving them, I was only serving myself. So they took their money and their projects to others who would serve them better.
A klijenti nisu zvali. (Smijeh) Jer su vidjeli da više ne služim njima, služio sam samo sebe. I tako su oni odnijeli svoj novac i svoje projekte drugima koji su ih bolje služili.
Well, it didn't take long for business to drop like a rock. My partner and I, Thom, we had to let all our employees go. It was down to just the two of us, and we were about to go under. And that was great. Because with no employees, there was nobody for me to manage.
Poslu nije trebalo puno da padne poput kamena. Moj partner i ja, Thom, morali smo otpustiti sve zaposlenike. Ostali smo nas dvojica i bili smo pred dnom. I to je bilo sjajno. Jer bez zaposlenika, nitko mi nije preostao za upravljanje.
So I went back to doing the projects I loved. I had fun again, I worked harder and, to cut a long story short, did all the things that took me back up to success. But it wasn't a quick trip. It took seven years.
Tako sam se vratio onome što volim, radu na projektima. Opet sam se zabavljao. Radio sam puno. I da skratim: radio sam sve one stvari koje su me učinili uspješnim. Ali to nije bilo brzo putovanje. Trebalo nam je sedam godina.
But in the end, business grew bigger than ever. And when I went back to following these eight principles, the black cloud over my head disappeared altogether. And I woke up one day and I said, "I don't need Prozac anymore." And I threw it away and haven't needed it since.
Ipak na kraju, posao je bio uspješniji nego ikada. Kada sam se vratio i slijedio ovih osam principa, crni oblak iznad moje glave je skroz nestao. I jednog dana sam se probudio i rekao, "Neću više piti Prozac." Bacio sam ga i od tada mi više nije potreban.
I learned that success isn't a one-way street. It doesn't look like this; it really looks more like this. It's a continuous journey. And if we want to avoid "success-to-failure-syndrome," we just keep following these eight principles, because that is not only how we achieve success, it's how we sustain it. So here is to your continued success. Thank you very much. (Applause)
Naučio sam kako uspjeh nije jednosmjerna ulica. Ne izgleda tako. Više izgleda ovako. To je neprestano putovanje. I ako želimo izbjeći sindrom "od uspjeha do propasti". Moramo slijediti ovih osam načela. Jer je to, ne samo, jedini način na koji ćemo postići uspjeh, nego i način kako ćemo ga održati. Ovo je za vaš stalni uspjeh. Hvala vam jako puno. (Pljesak)