Today I'm going to unpack for you three examples of iconic design, and it makes perfect sense that I should be the one to do it because I have a Bachelor's degree in Literature. (Laughter) But I'm also a famous minor television personality and an avid collector of Design Within Reach catalogs, so I pretty much know everything there is.
Šodien es jums atklāšu trīs zīmīga dizaina piemērus, un ir pilnīgi pašsaprotami, ka tas būtu jādara tieši man, jo man ir bakalaura grāds literatūrā. (Smiekli) Taču es esmu arī slavena necila TV personība un kaismīgs „Design Within Reach” katalogu kolekcionārs, tā kā man ir diezgan laba sajēga par visu ar to saistīto.
Now, I'm sure you recognize this object; many of you probably saw it as you were landing your private zeppelins at Los Angeles International Airport over the past couple of days. This is known as the Theme Building; that is its name for reasons that are still very murky. And it is perhaps the best example we have in Los Angeles of ancient extraterrestrial architecture.
Es esmu pārliecināts, ka atpazīstat šo objektu; daudzi no jums to iespējams redzēja, nolaižoties savos privātajos cepelīnos Losanželosas Starptautiskajā lidostā pēdējo pāris dienu laikā. Tā ir pazīstama kā „Theme Building”; tāds ir tās nosaukums, kura nozīme joprojām ir ļoti miglaina. Tas, iespējams, ir spilgtākais Losanželosā esošais piemērs aizvēsturiskai ārpuszemes arhitektūrai.
It was first excavated in 1961 as they were building LAX, although scientists believe that it dates back to the year 2000 Before Common Era, when it was used as a busy transdimensional space port by the ancient astronauts who first colonized this planet and raised our species from savagery by giving us the gift of written language and technology and the gift of revolving restaurants.
To atraka 1961. gadā, kad tika celta lidosta, lai arī zinātnieki uzskata, ka tas datējams ar 2000. gadu pirms mūsu ēras, kad to antīkie kosmonauti, kas bija šīs planētas pirmie kolonizatori, izmantoja kā rosīgu starpdimensiju kosmodromu un atpestīja mūsu sugu no mežonīguma, dāvājot mums rakstu valodu un tehnoloģijas, kā arī rotējošos restorānus.
It is thought to have been a replacement for the older space ports located, of course, at Stonehenge and considered to be quite an improvement due to the uncluttered design, the lack of druids hanging around all the time and obviously, the much better access to parking. When it was uncovered, it ushered in a new era of streamlined, archaically futuristic design called Googie, which came to be synonymous with the Jet Age, a misnomer. After all, the ancient astronauts who used it did not travel by jet very often, preferring instead to travel by feathered serpent powered by crystal skulls.
Valda uzskats, ka tas ir aizvietojis senākus kosmodromus, kas, protams, atradās Stounhendžā, un ir bijis vērā ņemams uzlabojums, pateicoties askētiskam dizainam, apkārt nemitīgi klimstošu druīdu trūkumam, un, acīmredzami labākai piekļuvei stāvlaukumam. Kad to atklāja, sākās jauna plūdlīniju, arhaiski futūristiska dizaina ēra, saukta — "Googie", kas kļuva par sinonīmu reaktīvajam laikmetam, lai gan saistības te nav. Turklāt, antīkie kosmonauti, kas to izmantoja, ne cik bieži ar reaktīvajām lidmašīnām neceļoja, dodot priekšroku ceļošanai ar spalvām klātu pūķi, ko darbināja kristāla galvaskausi.
(Applause)
(Aplausi)
(Music)
(Mūzika)
Ah yes, a table. We use these every day. And on top of it, the juicy salif. This is a design by Philippe Starck, who I believe is in the audience at this very moment. And you can tell it is a Starck design by its precision, its playfulness, its innovation and its promise of imminent violence. (Laughter)
Ak jā, galds. Mēs lietojam tos katru dienu. Un uz tā ir „Juicy Salif”. Šo ir veidojis Filips Starks, kas, manuprāt, šobrīd ir šajā auditorijā. Jūs varat atpazīt Starka dizainu pēc tā precizitātes, rotaļīguma, inovatīvuma un neizbēgamas vardarbības gaidām. (Smiekli)
It is a design that challenges your intuition -- it is not what you think it is when you first see it. It is not a fork designed to grab three hors d'oeuvres at a time, which would be useful out in the lobby, I would say. And despite its obvious influence by the ancient astronauts and its space agey-ness and tripodism, it is not something designed to attach to your brain and suck out your thoughts. It is in fact a citrus juicer and when I say that, you never see it as anything else again.
Šis ir dizains, kas izaicina jūsu intuīciju, tas nav tas, par ko jūs iedomājaties, pirmo reizi to ieraugot. Tā nav dakša, kura veidota, lai ar vienu reizi paķertu trīs uzkodas, kas tepat priekštelpā būtu visai noderīgi, es teiktu. Un par spīti acīmredzamai antīko kosmonautu ietekmei, tās kosmosa laikmetīgumam un trejkājībai, tas nav kaut kas tāds, kas veidots, lai to piestiprinātu jūsu smadzenēm un izsūktu jūsu domas. Patiesībā tā ir citronspiede, un kad es to pasaku, jūs nekad vairs tajā nesaskatāt neko citu.
It is also not a monument to design, it is a monument to design's utility. You can take it home with you, unlike the Theme Building, which will stay where it is forever. This is affordable and can come home with you and, as such, it can sit on your kitchen counter -- it can't go in your drawers; trust me, I found that out the hard way -- and make your kitchen counter into a monument to design. One other thing about it, if you do have one at home, let me tell you one of the features you may not know: when you fall asleep, it comes alive and it walks around your house and goes through your mail and watches you as you sleep. (Applause)
Tas arī nav piemineklis dizainam, tas ir piemineklis dizaina pielietojamībai. Jūs varat to paņemt sev līdzi uz mājām, pretēji „Theme Building”, kas paliks, kur tā ir, uz visiem laikiem. Šo jūs varat atļauties un novietot to savās mājās, un, kā tāds, tas var stāvēt uz jūsu virtuves letes, tas neielīdīs atvilktnēs; ticiet man, es par to sūri pārliecinājos, un padarīs jūsu virtuves leti par pieminekli dizainam. Vēl kāda lieta par to, ja jums tāds ir mājās, es atklāšu jums kādu, iespējams, iepriekš nezināmu funkciju: jums aizmiegot, tas atdzīvojas un vazājas apkārt pa māju, pārskata jūsu vēstules un vēro jūs guļam. (Aplausi)
Okay, what is this object? I have no idea. I don't know what that thing is. It looks terrible. Is it a little hot plate? I don't get it. Does anyone know? Chi? It's an ... iPhone. iPhone. Oh yes, that's right, I remember those; I had my whole bathroom tiles redone with those back in the good old days.
Labi, kas šis ir par objektu? Nav ne jausmas. Es nezinu, kas tā ir par lietu. Tā izskatās briesmīgi. Vai tā ir maza plītiņa? Es nesaprotu. Vai kāds zina? Čī? Tas ir... iPhone. iPhone. Ak jā, tik tiešām, es atceros tos; Vecajos labajos laikos visas manas vannas istabas flīzes bija aizvietotas ar šiem.
No, I have an iPhone. Of course I do. Here is my well-loved iPhone. I do so many things on this little device. I like to read books on it. More than that, I like to buy books on it that I never have to feel guilty about not reading because they go in here and I never look at them again and it's perfect. I use it every day to measure the weight of an ox, for example.
Nē, man ir iPhone. Protams, ka man ir. Lūk, mans mīlētais iPhone. Es daru tik daudz lietu ar šo ierīcīti. Man patīk tajā lasīt grāmatas. Pat vairāk, man patīk pirkt ar to grāmatas, par kuru neizlasīšanu man vairs nav vainas sajūtas, jo tās šeit nonāk un es vairs tajās nekad neieskatos, un tas ir lieliski. Es to lietoju diendienā, lai izmērītu vērša svaru, piemēram.
Every now and then, I admit that I complete a phone call on it occasionally. And yet I forget about it all the time. This is a design that once you saw it, you forgot about it. It is easy to forget the gasp-inducement that occurred in 2007 when you first touched this thing because it became so quickly pervasive and because of how instantly we adopted these gestures and made it an extension of our life. Unlike the Theme Building, this is not alien technology. Or I should say, what it did was it took technology which, unlike people in this room, to many other people in the world, still feels very alien, and made it immediately and instantly feel familiar and intimate.
Ik pa laikam, es atzīstu, ka es ar to šad un tad veicu telefonzvanu. Taču es par to visu laiku aizmirstu. Šis ir dizains, par kuru, vienreiz ieraugot, jūs aizmirstat. Ir viegli aizmirst elpu aizraujošo sajūtu, kas piedzīvota 2007. gadā, kad pirmoreiz pieskārāties šai lietai, jo tā kļuva tik ātri visaptveroša, un tik zibenīgi mēs apguvām šīs kustības un padarījām to par mūsu dzīves papildinājumu. Pretēji „Theme Building”, šī nav citplanētiešu tehnoloģija. Es drīzāk teiktu, ka tika paņemta tehnoloģija, kura, pretēji cilvēkiem šajā telpā, daudziem citiem cilvēkiem pasaulē joprojām šķiet diezgan sveša, un tūlītēji to lika sajust kā pazīstamu un intīmu.
And unlike the juicy salif, it does not threaten to attach itself to your brain, rather, it simply attaches itself to your brain. (Laughter) And you didn't even notice it happened. So there you go. My name is John Hodgman. I just explained design. Thank you very much.
Un pretēji citronspiedei, tas nedraud piestiprināties jūsu smadzenēm, tā vietā tas vienkārši piestiprinās jūsu smadzenēm. (Smiekli) Jūs pat nepamanāt, ka tas ir noticis. Tā kā, lūdzu. Mani sauc Džons Hodžmens. Es tikko izskaidroju dizainu. Liels paldies.
(Applause)
(Aplausi)