As humanity loses track of the several vibrant and unique communities on earth, their socio-cultural history, values, practices and lifestyle slowly begin to seep away into extinction. It is the aim and passion of Jimmy Nelson, an award-winning professional photographer known for his portraits of tribal and indigenous people, to preserve the tradition of these different sections of our society with the help of his lenses. It is his dream to create global awareness about the world’s cultural diversity through his photography and show the beauty of these hidden gems to the entire planet.