I am a PhD student. And that means I have a question: How can we make digital content graspable? Because you see, on the one hand, there is the digital world and no question, many things are happening there right now. And for us humans, it's not quite material, it's not really there -- it's virtual. On the other hand, we're humans, we live in a physical world. It's rich, it tastes good, it feels good, it smells good. So the question is: How do we get the stuff over from the digital into the physical? That's my question.
Ja sam student doktorskih studija, i to znači da imam pitanje: kako možemo učiniti digitalan sadržaj razumljivijim? Jer vidite, s jedne strane, postoji digitalni svet i bez sumnje, mnogo stvari se sada tamo događa. Za nas, ljude, one nisu baš materijalne, nisu u stvari tamo. One su virtuelne. S druge strane, mi ljudi, živimo u fizičkom svetu. On je bogat, dobrog je ukusa, dobrog osećaja, dobro miriše. Tako je pitanje: kako da stvari prebacimo iz digitalnog u fizički? To je moje pitanje.
If you look at the iPhone with its touch and the Wii with its bodily activity, you can see the tendency; it's getting physical. The question is: What's next? Now, I have three options that I would like to show you.
Ako pogledate iPhone na dodir i Wii sa telesnim aktivnostima, možete videti tendenciju; postaje fizička. Pitanje je: šta je sledeće? Imam tri opcije koje želim da vam pokažem.
The first one is mass. As humans, we are sensitive to where an object in our hand is heavy. So could we use that in mobile phones? Let me show you the weight-shifting mobile. It is a mobile phone-shaped box that has an iron weight inside, which we can move around, and you can feel where it's heavy. We shift the gravitational center of it. For example, we can augment digital content with physical mass. So you move around the content on the display, but you can also feel where it is just from the weight of the device.
Prva je masa. Kao ljudi, mi osećamo da li je objekat u našoj ruci težak. Možemo li to upotrebiti kod mobilnih telefona? Dozvolite da vam pokažem mobilni koji menja težinu. To je kutija u obliku mobilnog telefona koja ima gvozdeni teret unutra, koji možemo pomerati. Možete osetiti gde je težak. Možemo pomerati njegov gravitacioni centar. Na primer, možemo povećati digitalni sadržaj fizičkom masom. Tako pomičete sadržaj na ekranu ali možete i osetiti gde je po težini uređaja.
Another thing it's good for is navigation. It can guide you around in a city. It can tell you by its weight, "OK, move right. Walk ahead. Make a left here." And the good thing about that is, you don't have to look at the device all the time; you have your eyes free to see the city.
To je dobro i za navigaciju, može vas voditi po gradu. Može vam reći svojom težinom: "U redu, idi desno. Hodaj pravo. Skreni levo ovde." I dobra stvar kod toga jeste da ne morate da ga gledate svo vreme; imate slobodne oči za razgledanje grada. Masa je prva stvar.
Now, mass is the first thing -- the second thing, that's shape. We're also sensitive to the shape of objects we have in our hands. So if I download an e-book and it has 20 pages -- well, they could be thin, right? But if it has 500 pages, I want to feel that "Harry Potter" -- it's thick.
Druga stvar je oblik. Takođe smo osetljivi na oblik objekata koje imamo u našim rukama. Ako preuzmemo e-knjigu i ona ima 20 stranica - mogu biti tanke, dobro - ali ako ima 500 stranica, želim da osetim tog Harija Potera. On je debeo. (Smeh)
(Laughter)
Dozvolite da vam pokažem mobilni telefon koji menja oblik.
So let me show you the shape-changing mobile. Again, it's a mobile phone-shaped box, and this one can change its shape. We can play with the shape itself. For example, it can be thin in your pocket, which we of course want it to be. But then if you hold it in your hand, it can lean towards you, be thick. It's like tapered to the downside. If you change the grasp, it can adjust to that. It's also useful if you want to put it down on your nightstand to watch a movie or use as an alarm clock. It stands. It's fairly simple.
Opet, to je kutija u obliku mobilnog telefona koja može da menja svoj oblik. Možemo se igrati samim oblikom. Na primer, može biti tanak u vašem džepu, što naravno želimo, ali ako ga držite ruci, može se naginjati prema vama, može biti debeo. On se sužava prema dole. Ako promenite način na koji ga držite, on se može prilagoditi. Takođe je korisno ako želite da ga odložite na stočić kada gledate film ili da ga koristite kao budilnik, on stoji. Prilično jednostavno.
Another thing is, sometimes we watch things on a mobile phone that are bigger than the phone itself. In that case -- like here, there's an app that's bigger than the phone's screen -- the shape of the phone could tell you, "OK, off the screen, right here, there is more content. You can't see it, but it's there." And you can feel it, because it's thicker at that edge.
Još jedna stvar je, što ponekad gledamo stvari na mobilnom telefonu koje su veće od samog telefona. U tom slučaju - kao ovde, imate aplikaciju koja je veća od ekrana mobilnog uređaja - oblik telefona vam može reći: "U redu, izvan ekrana ovde, imate još sadržaja. Ne možete ga videti, ali tu je." I to možete osetiti jer je deblji na ivicama.
The shape is the second thing. The third thing operates on a different level. As humans, we are social, we are empathic, and that's great. Wouldn't that be a way to make mobile phones more intuitive? Think of a hamster in the pocket. Well, I can feel it, it's doing all right. I don't have to check it.
Oblik je druga stvar. Treća stvar radi na drugačijem nivou. Kao ljudi, mi smo društveni, mi saosećamo i to je sjajno. Zar to ne bi bio pravi razlog da učinimo mobilne intuitivnijima? Zamislite hrčka u džepu. Dobro, mogu ga osetiti. Dobro je. Ne moram da ga proveravam.
(Laughter)
Dozvolite da vam pokažem živi mobilni telefon.
Let me show you the living mobile phone. So, once again, a mobile phone-shaped box. But this one, it has a breath and a heartbeat, and it feels very organic.
Opet, to je kutija u obliku mobilnog, ali ova diše i ima otkucaje srca, i osećaj je jako organski. (Smeh)
(Laughter)
I možete reći, da je sada opuštena.
And you can tell, it's relaxed right now. Oh, now -- missed call, a new call, new girlfriend, maybe -- very exciting.
Sada, propušten poziv, novi poziv, nova devojka možda. Jako uzbudljivo. (Smeh)
(Laughter)
Kako da ga smirimo?
How do we calm it down? You give it a pat behind the ears, and everything is all right again. That's very intuitive, and that's what we want. So what we have seen are three ways to make the digital graspable for us. And I think making it physical is a good way to do that. What's behind that is a postulation, namely, not that humans should get much more technical in the future; rather than that, technology, a bit more human.
Pomazite ga iza uha, i sve je ponovo u redu. Dakle, to je jako intuitivno i to je ono što želimo. Dakle, videli smo tri načina gde smo digitalno učinili prihvatljivim. I mislim da, time što smo ga učinili fizičkim, da je to dobar način za to. Iza toga se krije postulat, koji ne kaže da bi ljudi u budućnosti treablo da postanu više orijentisani ka tehnici, već da bi tehnologija trebalo da postane malo humanija.
(Applause)
(Aplauz)