My name is Amit. And 18 months ago, I had another job at Google, and I pitched this idea of doing something with museums and art to my boss who's actually here, and she allowed me to do it. And it took 18 months. A lot of fun, negotiations and stories, I can tell you, with 17 very interesting museums from nine countries. But I'm going to focus on the demo. There are a lot of stories about why we did this.
Zovem se Amit. Pre osamnaest meseci, imao sam drugi posao u Guglu, predstavio sam ideju da uradim nešto sa muzejima i umetnošću svom šefu koji je ovde i ona je dozvolila da to uradim. Bilo je potrebno 18 meseci za to. Mogu vam reći da smo se dosta zabavili, pregovarali i čuli razne priče od 17 veoma zanimljivih muzeja iz devet zemalja. Ali ja ću se usredsrediti na prezentaciju projekta. Postoji mnogo razloga koji su nas inspirisali da uradimo ovo.
I think my personal story is explained very simply on the slide, and it's access. And I grew up in India. I had a great education -- I'm not complaining -- but I didn't have access to a lot of these museums and these artworks. And so when I started traveling and going to these museums, I started learning a lot. And while working at Google, I tried to put this desire to make it more accessible with technology together. So we formed a team, a great team of people, and we started doing this.
Moju ličnu priču je lako objasniti na slajdu a to je dostupnost. Odrastao sam u Indiji. Ne žalim se, pruženo mi je sjajno obrazovanje, ali mi mnogi ovi muzeji i umetnička dela nisu bili dostupni. Kada sam počeo da putujem i odlazim u ove muzeje, mnogo sam naučio. Radeći u Guglu, pokušao sam da iskombinujem tu svoju želju sa tehnologijom i učinim sve to dostupnijim. Formirali smo tim, sjajnu grupu ljudi, i počeli da radimo na ovome.
I'm going to probably get into the demo and then tell you a couple of the interesting things we've had since launch. So, simple: you come to GoogleArtProject.com. You look around at all these museums here. You've got the Uffizi, you've got the MoMA, the Hermitage, the Rijks, the Van Gogh. I'm going to actually get to one of my favorites, the Metropolitan Museum of Art in New York. Two ways of going in -- very simple. Click and, bang, you're in this museum. It doesn't matter where you are -- Bombay, Mexico, it doesn't really matter. You move around, you have fun. You want to navigate around the museum? Open the plan up, and, in one click, jump. You're in there, you want to go to the end of the corridor. Keep going. Have fun. Explore.
Sada ću verovatno proći kroz demonstraciju toga i ispričati nekoliko zanimljivih pojedinosti koje smo pustili u rad. Prosto se prijavite na sajtu GoogleArtProject.com. Pogledate sve muzeje koje su tu izlistani. Tu je galerija Ufizi, tu je MoMA, Ermitaž, Rijks, Muzej Van Goga. Sada ću vam pokazati jedan od mojih omiljenih, a to je Muzej Metropoliten u Njujorku. Postoje dva načina da uđete, veoma jednostavno. Kliknete i bum, nalazite se u muzeju. Nije bitno gde se nalazite u Bombaju, u Meksiku, zaista nije važno. Krećete su uokolo i zabavljate. Želite da istražite malo muzej? Otvorite mapu, jedan klik i skočite. Nalazite se tamo, želite da odete do kraja hodnika. Nastavite. Zabavite se. Istražujte.
(Applause)
(aplauz)
Thanks. I haven't come to the best part.
Hvala. Nisam stigao do najboljeg dela.
(Laughter)
(smeh)
So now I'm in front of one of my favorite paintings, "The Harvesters" by Pieter Bruegel at the Met. I see this plus sign. If the museum has given us the image, you click on it. Now this is one of the images. So this is all of the meta-data information. For those of you who are truly interested in art, you can click this -- but I'm going to click this off right now. And this is one of these images that we captured in what we call gigapixel technology. So this image, for example, has close to, I think, around 10 billion pixels. And I get a lot of people asking me: "What do you get for 10 billion pixels?" So I'm going to try and show you what you really get for 10 billion pixels. You can zoom around very simply. You see some fun stuff happening here. I love this guy; his expression is priceless.
Sada se nalazim ispred moje omiljene slike, a to je slika "Žetva" Pitera Brojgela u Metu. Vidim ovaj znak plus. Ukoliko nam je muzej ustupio sliku, kliknete na nju. Ovo je sada jedna od slika. Ovo su sve povezane informacije. Za sve vas koji ste zaista zainteresovani za umetnost, možete kliknuti na ovo, ali ću sada ja to isključiti. Ovo je jedna od onih slika koju smo uslikali u gigapiksel tehnologiji, kako mi to već zovemo. Ova slika, na primer, ima, čini mi se, oko 10 milijardi piksela. Mnogo ljudi me je pitalo "Šta dobiješ od tih 10 milijardi piksela?" Pokušaću da vam pokažem šta dobijete od 10 milijardi piksela. Možete veoma jednostavno uveličavati sve naokolo. Vidite neke zanimljive stvari koje se ovde dešavaju. Obožavam ovog tipa, njegov izraz lica je neprocenjiv.
But then you really want to go deep. And so I started playing around, and I found something going on over here. And I was like, "Hold on. That sounds interesting." Went in, and I started noticing that these kids were actually beating something. I did a little research, spoke to a couple of my contacts at the Met, and actually found out that this is a game called squall, which involves beating a goose with a stick on Shrove Tuesday. And apparently it was quite popular. I don't know why they did it, but I learned something about it. Now just to get really deep in, you can really get to the cracks. Now just to give you some perspective, I'm going to zoom out so you really see what you get. Here is where we were, and this is the painting.
Potom poželite da zaista detaljno analizirate. Počeo sam to da istražujem, i pronašao sam da se nešto tamo dešava. Rekoh: "Sačekaj trenutak. To zvuči zanimljivo." Uveličao sam to, i počeo da primećujem da ova deca ustvari tuku nešto. Malo sam istraživao, razovarao sa ljudima iz Meta koje poznajem, i shvatio sam da je to igra koje se naziva oluja, u kojoj tučete gusku štapom na dan Pokladnog utorka. Očigledno je bila veoma popularna. Ne znam zašto su to radili, ali sam naučio nešto o tome. Ukoliko zaista uveličate dovoljno, dođete do detalja. Kako bih vam pružio osećaj gde se nalazimo na slici, smanjiću ovo na početnu rezoluciju. Ovo mi sada vidimo, a ovo je slika.
(Applause)
(aplauz)
The best is yet to come -- so in a second. So now let's just quickly jump into the MoMA, again in New York. So another one of my favorites, "The Starry Night." Now the example I showed you was all about finding details. But what if you want to see brush strokes? And what if you want to see how Van Gogh actually created this masterpiece? You zoom in. You really go in. I'm going to go to one of my favorite parts in this painting, and I'm really going to get to the cracks. This is "The Starry Night," I think, never seen like this before.
Najbolje tek dolazi, samo momenat. Hajde sada na brzinu da posetimo MoMA muzej, opet u Njujorku. Još jedna od mojih omiljenih, "Zvezdana noć". Ovaj primer se bavi pronalaženjem detalja. Šta ukoliko želite da vidite pokrete kičicom? Šta se dešava ako želite da vidite kako je Van Gog u stvari stvorio ovo delo? Povećate to. Zaista povećate. Analiziraću jedan od mojih omiljenih delova ove slike, i zaista ću doći do najsitnijih detalja. Ovo je "Zvezdana noć". Smatram da u ovom svetlu još nije viđena.
I'm going to show you my other favorite feature. There's a lot of other stuff here, but I don't have time. This is the real cool part. It's called Collections. Any one of you, anybody -- doesn't matter if you're rich, if you're poor, if you have a fancy house -- doesn't matter. You can go and create your own museum online -- create your own collection across all these images. Very simply, you go in -- and I've created this, called The Power of Zoom -- you can just zoom around. This is "The Ambassadors," based in the National Gallery. You can annotate the stuff, send it to your friends and really get a conversation going about what you're feeling when you go through these masterpieces.
Pokazaću vam još jednu od mojih omiljenih karakteristika. Ima tu još dosta stvari, ali nemam vremena. Ovo je odličan deo. Nazvan je "Kolekcije". Bilo kod od vas, bilo ko, nebitno je da li ste bogati, siromašni, da li imate prelepu kuću, to nije bitno. Možete uz pomoć ovoga stvoriti svoj muzej na internetu, možete napraviti svoju kolekciju od svih tih slika. Veoma jednostavno, odete na sajt, napravio sam ovo, što nazivam "Moć uveličanja", i možete da analizirate uokolo. Ovu su "Ambasadori", slika se nalazi u Nacionalnoj galeriji. Možete označiti stvari, poslati ih svojim prijateljima, i razviti razgovor o tome kako se vi osećate dok posmatrate ova umetnička dela.
So I think, in conclusion, for me, the main thing is that all the amazing stuff here does not really come from Google. It doesn't, in my opinion, even come from the museums. I probably shouldn't say that. It really comes from these artists. And that's been my humbling experience in this. I mean, I hope in this digital medium that we do justice to their artwork and represent it properly online. And the biggest question I get asked nowadays is, "Did you do this to replicate the experience of going to a museum?" And the answer is no. It's to supplement the experience.
U samom zaključku, smatram da je za mene glavna stvar u tome da sve te fascinantne stvari koje sam pokazao u suštini ne pruža Gugl. Po mom mišljenju, to ne pružaju ni muzeji, mada verovatno ne bi trebalo to da kažem. To dolazi od ovih umetnika. To je bilo moje skromno iskustvo u svemu tome. Nadam se da uz pomoć digitalnih tehnologija verno prikazujemo njihova dela i ne skrnavimo ih. Najčešće pitanje koje mi ovih dana postavljaju je: "Da li si uradio ovo kako bi preslikao iskustvo odlaska u muzej?" A odgovor je ne. Ovo je dopuna tom iskustvu.
And that's it. Thank you.
To bi bilo sve. Hvala vam.
(Applause)
(aplauz)
Thank you.
Hvala vam.
(Applause)
( aplauz )