My name is Amit. And 18 months ago, I had another job at Google, and I pitched this idea of doing something with museums and art to my boss who's actually here, and she allowed me to do it. And it took 18 months. A lot of fun, negotiations and stories, I can tell you, with 17 very interesting museums from nine countries. But I'm going to focus on the demo. There are a lot of stories about why we did this.
Moje ime je Amit. Pred letom in pol sem med delom pri Googlu mojo idejo projekta o muzejih in umetnosti predstavil moji šefici, ki je danes z nami, in ona ga je odobrila. Delo je trajalo leto in pol. V tem času smo se pogovarjali in dogovarjali s sedemnajstimi zelo zanimivimi muzeji v devetih državah. Danes pa vam bom prikazal način delovanja aplikacije. Veliko je razlogov, da smo se tega lotili.
I think my personal story is explained very simply on the slide, and it's access. And I grew up in India. I had a great education -- I'm not complaining -- but I didn't have access to a lot of these museums and these artworks. And so when I started traveling and going to these museums, I started learning a lot. And while working at Google, I tried to put this desire to make it more accessible with technology together. So we formed a team, a great team of people, and we started doing this.
Moj razlog je zelo preprosto razložen na sliki, gre pa za možnost dostopa. Odrastel sem v Indiji. Imel sem odlično izobrazbo -- ni kaj reči -- nisem pa imel dostopa do mnogih muzejev in umetnin. Ko sem začel potovati in obiskovati te muzeje, sem se veliko naučil. Ko sem delal pri Googlu, sem želel preko tehnologije omogočiti boljši dostop do muzejev. Zbrali smo skupino izjemnih ljudi in se lotili projekta.
I'm going to probably get into the demo and then tell you a couple of the interesting things we've had since launch. So, simple: you come to GoogleArtProject.com. You look around at all these museums here. You've got the Uffizi, you've got the MoMA, the Hermitage, the Rijks, the Van Gogh. I'm going to actually get to one of my favorites, the Metropolitan Museum of Art in New York. Two ways of going in -- very simple. Click and, bang, you're in this museum. It doesn't matter where you are -- Bombay, Mexico, it doesn't really matter. You move around, you have fun. You want to navigate around the museum? Open the plan up, and, in one click, jump. You're in there, you want to go to the end of the corridor. Keep going. Have fun. Explore.
Prešel bom kar na prikaz delovanja in ob tem pojasnil nekaj zanimivih možnosti, ki smo jih omogočili. Preprosto, vtipkate GoogleArtProject.com. Izbirate med muzeji na seznamu. Tu so muzeji Uffizi, MoMA, Hermitage, Rijks, Van Goghov muzej. Izbral bom enega mojih najljubših, Metropolitanski muzej umetnosti v New Yorku. Obstajata dva preprosta načina vstopa. S klikom vstopite v muzej, ne glede na to, kje trenutno ste, v Mumbaju, Mehiki, kjerkoli. Sprehajate se in uživate. Si želite gibanja po muzeju? Odprite tloris muzeja in se z enim klikom prestavite. Tu ste in želite priti do konca hodnika. Pojdite. Zabavajte se. Raziskujte.
(Applause)
(Aplavz)
Thanks. I haven't come to the best part.
Hvala. A to še ni vse.
(Laughter)
(Smeh)
So now I'm in front of one of my favorite paintings, "The Harvesters" by Pieter Bruegel at the Met. I see this plus sign. If the museum has given us the image, you click on it. Now this is one of the images. So this is all of the meta-data information. For those of you who are truly interested in art, you can click this -- but I'm going to click this off right now. And this is one of these images that we captured in what we call gigapixel technology. So this image, for example, has close to, I think, around 10 billion pixels. And I get a lot of people asking me: "What do you get for 10 billion pixels?" So I'm going to try and show you what you really get for 10 billion pixels. You can zoom around very simply. You see some fun stuff happening here. I love this guy; his expression is priceless.
Sedaj stojim pred eno mojih najljubših slik, Žanjci slikarja Pietera Breugela v Metropolitanskem muzeju. Tu vidimo znak plus. Če je muzej prispeval podobo slike, kliknite nanj. To je torej ena od slik. Tu so podatki o sliki. Za vse, ki jih umetnost resnično zanima, lahko to odprete, a zaenkrat naj ostane zaprto. Gre za eno od slik, ki smo jih posneli s t.i. gigapikselno tehnologijo. Ta slika, na primer, ima okrog deset milijard pikslov. Veliko ljudi sprašuje, "Kaj pravzaprav ujamemo z desetimi milijardami pikslov?" To vam bom poskušal prikazati. Sliko lahko zelo enostavno približate. Tu se dogaja nekaj zanimivega. Izraz na obrazu tega moškega mi je še posebej všeč.
But then you really want to go deep. And so I started playing around, and I found something going on over here. And I was like, "Hold on. That sounds interesting." Went in, and I started noticing that these kids were actually beating something. I did a little research, spoke to a couple of my contacts at the Met, and actually found out that this is a game called squall, which involves beating a goose with a stick on Shrove Tuesday. And apparently it was quite popular. I don't know why they did it, but I learned something about it. Now just to get really deep in, you can really get to the cracks. Now just to give you some perspective, I'm going to zoom out so you really see what you get. Here is where we were, and this is the painting.
A želite si iti še globlje. Zato sem med gibanjem po sliki odkril, da se tudi v ozadju nekaj dogaja. Mislil sem si, "Počakaj, to je videti zanimivo." Približal sem in opazil, da ti otroci pravzaprav nekaj tepejo. Malo sem raziskal, govoril z znanci v tem muzeju in odkril, da gre za igro, imenovano squail, pri čemer se na pustni torek s palico tepe gos. Očitno je bila igra precej priljubljena. Ne vem, zakaj so to počeli, a naučil sem se nekaj novega. Če sliko približate še bolj, vidite celo razpoke. Da boste dobili vtis velikosti, bom sliko oddaljil nazaj na prvotni prikaz. Prej smo bili tukaj, to pa je slika.
(Applause)
(Aplavz)
The best is yet to come -- so in a second. So now let's just quickly jump into the MoMA, again in New York. So another one of my favorites, "The Starry Night." Now the example I showed you was all about finding details. But what if you want to see brush strokes? And what if you want to see how Van Gogh actually created this masterpiece? You zoom in. You really go in. I'm going to go to one of my favorite parts in this painting, and I'm really going to get to the cracks. This is "The Starry Night," I think, never seen like this before.
A najboljše šele pride, samo trenutek. Vrnimo se sedaj v Muzej sodobne umetnosti v New Yorku. Še ena mojih priljubljenih slik je Zvezdna noč. Prej sem vam pokazal primer iskanja podrobnosti. Kaj pa, če želimo videti poteze čopiča? In kaj, če želimo videti, kako je Van Gogh pravzaprav ustvaril to umetnino? Približate sliko do najmanjše podrobnosti. Pokazal vam bom enega meni najljubših delčkov te slike in ga približal do razpok v barvi. To je Zvezdna noč, kot najverjetneje še ni bila prikazana.
I'm going to show you my other favorite feature. There's a lot of other stuff here, but I don't have time. This is the real cool part. It's called Collections. Any one of you, anybody -- doesn't matter if you're rich, if you're poor, if you have a fancy house -- doesn't matter. You can go and create your own museum online -- create your own collection across all these images. Very simply, you go in -- and I've created this, called The Power of Zoom -- you can just zoom around. This is "The Ambassadors," based in the National Gallery. You can annotate the stuff, send it to your friends and really get a conversation going about what you're feeling when you go through these masterpieces.
Pokazal vam bom le še eno zanimivo lastnost aplikacije. Za vse bi mi namreč zmanjkalo časa. Ta del je res super, imenuje pa se Zbirke. Kdorkoli od vas, bogati, revni, imate imenitno hišo ali ne -- ni pomembno -- lahko ustvari svoj lasten spletni muzej, svojo lastno zbirko teh slik in podob. Zelo preprosto, vstopite, se z močjo približevanja sprehajate med slikami in se vanje poglobite. To je slika Ambasadorja v Narodni Galeriji. Lahko jo komentirate, pošljete prijatelju in tako spodbujate pogovor o vaših vtisih in mislih ob teh umetninah.
So I think, in conclusion, for me, the main thing is that all the amazing stuff here does not really come from Google. It doesn't, in my opinion, even come from the museums. I probably shouldn't say that. It really comes from these artists. And that's been my humbling experience in this. I mean, I hope in this digital medium that we do justice to their artwork and represent it properly online. And the biggest question I get asked nowadays is, "Did you do this to replicate the experience of going to a museum?" And the answer is no. It's to supplement the experience.
Za konec naj povem, da je tu pomembno, da vse te čudovite stvari pravzaprav ne pridejo iz Googla. Prav tako, po mojem mnenju, niti ne pridejo iz muzejev. Tega najbrž ne bi smel reči. Te umetnine so delo umetnikov. In to je bil del moje skromne izkušnje s tem. Upam, da bo ta digitalni medij upravičil njihov sloves in jih na spletu primerno prikazal. Dandanes me največkrat vprašajo, "Ste to naredili, da bi ponovili izkušnjo obiska muzeja?" Odgovor je ne. Gre za obogatitev izkušnje.
And that's it. Thank you.
In to je vse. Hvala vam.
(Applause)
(Aplavz)
Thank you.
Hvala vam.
(Applause)
(Aplavz)