My name is Amit. And 18 months ago, I had another job at Google, and I pitched this idea of doing something with museums and art to my boss who's actually here, and she allowed me to do it. And it took 18 months. A lot of fun, negotiations and stories, I can tell you, with 17 very interesting museums from nine countries. But I'm going to focus on the demo. There are a lot of stories about why we did this.
Moje ime je Amit. I prije 18 mjeseci, imao sam drugi posao u Google-u, i nabacio sam tu ideju da napravim nešto s muzejima i umjetnosti mojoj šefici koja je zapravo ovdje, i ona mi je dopustila da napravim to. I trebalo mi je 18 mjeseci. Mogu vam reći da je bilo puno zabavnih pregovora i priča, sa 17 jako zanimljivih muzeja iz devet zemalja. Ali usredotočiti ću se na demo. Postoji puno priča o tome zašto smo to napravili.
I think my personal story is explained very simply on the slide, and it's access. And I grew up in India. I had a great education -- I'm not complaining -- but I didn't have access to a lot of these museums and these artworks. And so when I started traveling and going to these museums, I started learning a lot. And while working at Google, I tried to put this desire to make it more accessible with technology together. So we formed a team, a great team of people, and we started doing this.
Mislim kako je moja osobna priča objašnjena jako jednostavno na slajdu, a to je pristup. I ja sam odrastao u Indiji. Imao sam sjajnu edukaciju -- ne žalim se -- ali nisam imao pristup velikom broju tih muzeja i tih umjetničkih dijela. I tako kada sam započeo putovati i odlaziti u te muzeje, započeo sam puno učiti. I dok sam radio u Google-u, pokušao sam ostvariti tu želju da sve to napravim dostupnijim kroz tehnologiju. Tako smo okupili tim, sjajan tim ljudi, i započeli smo to raditi.
I'm going to probably get into the demo and then tell you a couple of the interesting things we've had since launch. So, simple: you come to GoogleArtProject.com. You look around at all these museums here. You've got the Uffizi, you've got the MoMA, the Hermitage, the Rijks, the Van Gogh. I'm going to actually get to one of my favorites, the Metropolitan Museum of Art in New York. Two ways of going in -- very simple. Click and, bang, you're in this museum. It doesn't matter where you are -- Bombay, Mexico, it doesn't really matter. You move around, you have fun. You want to navigate around the museum? Open the plan up, and, in one click, jump. You're in there, you want to go to the end of the corridor. Keep going. Have fun. Explore.
Sada ću se vjerojatno pozabaviti demom i onda ću vam ispričati nekoliko interesantnih stvari koje smo imali nakon lansiranja. Jednostavno: odete na GoogleArtProject.com. Možete pregledati te muzeje ovdje. Imate Uffizi, imate MoMA-u, Hermitage, Rijks, Van Gogh. Doći do jednog od mojih omiljenih Metropolitan muzeja u New York-u. Dva načina za ući unutra -- jako jednostavno. Klik i, beng, vi ste u muzeju. Nema veze gdje ste -- Bombaj, Meksiko, stvarno nema veze. Krećete se okolo, zabavljate se. Želite li navigirati po muzeju? Otvorite plan, i, u jednom kliku, skok. Tamo ste, želite li ići na kraj hodnika. Nastavite se kretati. Zabavljajte se. Istražujte.
(Applause)
(Pljesak)
Thanks. I haven't come to the best part.
Hvala. Nisam još došao do najboljeg dijela.
(Laughter)
(Smijeh)
So now I'm in front of one of my favorite paintings, "The Harvesters" by Pieter Bruegel at the Met. I see this plus sign. If the museum has given us the image, you click on it. Now this is one of the images. So this is all of the meta-data information. For those of you who are truly interested in art, you can click this -- but I'm going to click this off right now. And this is one of these images that we captured in what we call gigapixel technology. So this image, for example, has close to, I think, around 10 billion pixels. And I get a lot of people asking me: "What do you get for 10 billion pixels?" So I'm going to try and show you what you really get for 10 billion pixels. You can zoom around very simply. You see some fun stuff happening here. I love this guy; his expression is priceless.
Sada sam ispred jedne od mojih omiljenih slika, Žeteoci od Pieter Breugela u Met-u. Vidim ovaj plus znak. Ako nam je muzej dao sliku, kliknete na to. Ovdje je jedna od slika. Dakle sve ovo su meta-infomacije. Za sve vas koji ste stvarno zainteresirani za umjetnost, možete kliknuti ovo -- a ovo je jedna od tih slika koje smo uhvatili onime što nazivamo gigapiksel tehnologija. Ova slika, na primjer, ima blizu, mislim, 10 milijardi piksela. I puno me ljudi pita: "Što dobiješ s 10 milijardi piksela?" Zato ću vam pokušati pokazati što stvarno dobijete s 10 milijardi piksela. Možete zumirati okolo prilično jednostavno. Vidite neke zabavne stvari koje se događaju ovdje. Volim ovog momka; njegova ekspresija nema cijene.
But then you really want to go deep. And so I started playing around, and I found something going on over here. And I was like, "Hold on. That sounds interesting." Went in, and I started noticing that these kids were actually beating something. I did a little research, spoke to a couple of my contacts at the Met, and actually found out that this is a game called squall, which involves beating a goose with a stick on Shrove Tuesday. And apparently it was quite popular. I don't know why they did it, but I learned something about it. Now just to get really deep in, you can really get to the cracks. Now just to give you some perspective, I'm going to zoom out so you really see what you get. Here is where we were, and this is the painting.
Ali onda stvarno želite otići dublje. I tako sam ja započeo igrati, i pronašao sam nešto što se događalo tamo. I pomislio sam, "Čekaj. Ovo zvuči interesantno." Otišao sam, i započeo sam primjećivati kako su ta djeca počela kontrolirati nešto. Napravio sam malo istraživanje, popričao s nekim svojim kontaktima u Metu, i u stvari saznao kako se ova igra naziva čudnovato bacanje i koja uključuje udaranje guske štapom na dan palačinka. I čini se kako je to bilo prilično popularno. Ne znam zašto su to radili, ali sam naučio nešto o tome. Ako želite ući još dublje, možete stvarno primjetiti pukotine. Kako bih vam dao perspektivu, povećati ću je kako biste shvatili što smo dobili. Ovdje smo bili, a ovo je slika.
(Applause)
(Pljesak)
The best is yet to come -- so in a second. So now let's just quickly jump into the MoMA, again in New York. So another one of my favorites, "The Starry Night." Now the example I showed you was all about finding details. But what if you want to see brush strokes? And what if you want to see how Van Gogh actually created this masterpiece? You zoom in. You really go in. I'm going to go to one of my favorite parts in this painting, and I'm really going to get to the cracks. This is "The Starry Night," I think, never seen like this before.
Najbolje tek dolazi -- za koji trenutak. Sada ćemo samo brzinski skočiti opet do MoMA-e u New Yorku. Još jedan od mojih favorita, Zvjezdana noć. Primjer koji sam vam pokazao svodio se na pronalaženje detalja. Ali što ako želite vidjeti poteze kista? I što ako želite vidjeti kako je u stvari Van Gogh stvorio svoje remek djelo? Zumirate. Stvarno uđete unutra. Otići ću do jednog od svojih najdražih dijelova ove slike. I stvarno ću doći do pukotina. Ovo je Zvjezdana noć, mislim, kakvu još niste vidjeli.
I'm going to show you my other favorite feature. There's a lot of other stuff here, but I don't have time. This is the real cool part. It's called Collections. Any one of you, anybody -- doesn't matter if you're rich, if you're poor, if you have a fancy house -- doesn't matter. You can go and create your own museum online -- create your own collection across all these images. Very simply, you go in -- and I've created this, called The Power of Zoom -- you can just zoom around. This is "The Ambassadors," based in the National Gallery. You can annotate the stuff, send it to your friends and really get a conversation going about what you're feeling when you go through these masterpieces.
Pokazati ću vam još jedno od svojih omiljenih značajki. Postoji puno drugih stvari, ali nemam vremena. Ovo je stvarno super dio. Naziva se "Kolekcije". Bilo tko od vas, bilo tko -- nema veze ako ste bogati, ili siromašni, ako imate skupu kuću -- nema veze. Možete otići i stvoriti svoj vlastiti muzej on-line -- stvorite svoju kolekciju sa svim tim slikama. Jako jednostavno, uđete -- i ovo sam nazvao Moć zuma -- i možete jednostavno zumirati što želite. Ovo su "Ambasadori" koji se nalaze u Nacionalnoj galeriji. Možete komentirati stvari, poslati je svojim prijateljima i stvarno potaknuti razgovor o tome što osjećate dok gledate ta remek djela.
So I think, in conclusion, for me, the main thing is that all the amazing stuff here does not really come from Google. It doesn't, in my opinion, even come from the museums. I probably shouldn't say that. It really comes from these artists. And that's been my humbling experience in this. I mean, I hope in this digital medium that we do justice to their artwork and represent it properly online. And the biggest question I get asked nowadays is, "Did you do this to replicate the experience of going to a museum?" And the answer is no. It's to supplement the experience.
Mislim, u zaključku, za mene, glavna stvar je što ta nevjerojatna stvar ne dolazi stvarno iz Googlea. Ne dolazi, po mom mišljenju, ne dolazi niti iz muzeja. To vjerojatno ne bih trebao reći. Ona stvarno dolazi od tih umjetnika. A to je moje skromno mišljenje o ovome. Mislim, nadam se da ćemo u ovom digitalnom mediju odati priznanje njihovom radu i predstaviti ga adekvatno on-line. I najveće pitanje koje dobivam ovih dana je , "Jesi li to napravio kako bi zamjenio iskustvo odlaska u muzej?" A odgovor je ne. To je kako bi se nadopunilo iskustvo.
And that's it. Thank you.
I to je to. Hvala vam.
(Applause)
(Pljesak)
Thank you.
Hvala vam.
(Applause)
(Pljesak)