Em dic Amit. Fa 18 mesos, tenia una altra feina a Google, i vaig proposar la idea de fer alguna cosa relacionada amb museus i art al meu cap, que de fet, és aquí, i em va permetre fer-ho. Ens va costar 18 mesos. Moltes negociacions i històries divertides, us ho asseguro, amb 17 museus ben interessants de nou països. Però em centraré en la demostració. Hi ha moltes històries que expliquen per què ho vam fer.
My name is Amit. And 18 months ago, I had another job at Google, and I pitched this idea of doing something with museums and art to my boss who's actually here, and she allowed me to do it. And it took 18 months. A lot of fun, negotiations and stories, I can tell you, with 17 very interesting museums from nine countries. But I'm going to focus on the demo. There are a lot of stories about why we did this.
Crec que la meva queda reflectida en la diapositiva, i té a veure amb l'accés. Vaig créixer a l'Índia. Vaig tenir una bona educació, no em queixo, però no tenia accés a molts d'aquests museus i obres d'art. I quan vaig començar a viatjar i a anar a tots aquests museus, vaig començar a aprendre molt. I treballant a Google, vaig intentar combinar el desig d'ampliar l'accessibilitat amb la tecnologia. Vam crear un bon equip i ens vam posar a treballar en el projecte.
I think my personal story is explained very simply on the slide, and it's access. And I grew up in India. I had a great education -- I'm not complaining -- but I didn't have access to a lot of these museums and these artworks. And so when I started traveling and going to these museums, I started learning a lot. And while working at Google, I tried to put this desire to make it more accessible with technology together. So we formed a team, a great team of people, and we started doing this.
Crec que us ensenyaré la demostració i després us explicaré un parell de coses interessants que han passat des del llançament. Molt fàcil: aneu a www.googleartproject.com. Feu una ullada a tots els museus que hi ha. Teniu l'Uffizi, el MoMA, l'Hermitage, el Rijks, el Van Gogh. Ara entraré a un dels meus preferits, el Museu d'Art Metropolità de Nova York. Hi ha dues maneres molt senzilles d'entrar-hi. Cliqueu i... Pam! Ja sou dins el museu. No importa on segueu. Bombai, Mèxic... És indiferent. Navegueu, divertiu-vos. Voleu desplaçar-vos pel museu? Doncs desplegueu el mapa i, en un clic, aneu on vulgueu. Podeu anar fins al final del passadís. Seguiu fent. Gaudiu. Exploreu.
I'm going to probably get into the demo and then tell you a couple of the interesting things we've had since launch. So, simple: you come to GoogleArtProject.com. You look around at all these museums here. You've got the Uffizi, you've got the MoMA, the Hermitage, the Rijks, the Van Gogh. I'm going to actually get to one of my favorites, the Metropolitan Museum of Art in New York. Two ways of going in -- very simple. Click and, bang, you're in this museum. It doesn't matter where you are -- Bombay, Mexico, it doesn't really matter. You move around, you have fun. You want to navigate around the museum? Open the plan up, and, in one click, jump. You're in there, you want to go to the end of the corridor. Keep going. Have fun. Explore.
(Aplaudiments)
(Applause)
Gràcies. Encara no he arribat a la millor part.
Thanks. I haven't come to the best part.
(Riures)
(Laughter)
Ara sóc davant d'un dels meus quadres preferits. "Els segadors", de Pieter Bruegel, al Met. Veig aquest signe +. Si el museu ens ha donat la imatge, hi cliqueu a sobre. Aquesta és una de les imatges. Tot això és metainformació. Per a aquells que realment estigueu interessats en l'art, seleccioneu això, però ara ho deixaré sense seleccionar. I aquesta és una de les imatges que vam capturar en el que anomenem tecnologia gigapixel. Aquesta imatge, per exemple, crec que té prop d'uns 10.000 milions de píxels. I molta gent em pregunta: "Què es pot fer amb 10.000 milions de píxels?" Així que us intentaré ensenyar què és el que s'aconsegueix. Podeu fer zoom per la imatge. Aquí veiem alguna cosa divertida. M'encanta aquest home; la seva expressió no té preu.
So now I'm in front of one of my favorite paintings, "The Harvesters" by Pieter Bruegel at the Met. I see this plus sign. If the museum has given us the image, you click on it. Now this is one of the images. So this is all of the meta-data information. For those of you who are truly interested in art, you can click this -- but I'm going to click this off right now. And this is one of these images that we captured in what we call gigapixel technology. So this image, for example, has close to, I think, around 10 billion pixels. And I get a lot of people asking me: "What do you get for 10 billion pixels?" So I'm going to try and show you what you really get for 10 billion pixels. You can zoom around very simply. You see some fun stuff happening here. I love this guy; his expression is priceless.
Però després volem anar més enllà. Quan vaig començar a jugar, vaig veure que aquí hi havia més detalls. I vaig pensar: "Un moment. Això sembla interessant." M'hi vaig apropar i em vaig adonar que aquests nois colpejaven alguna cosa. Vaig investigar una mica, vaig parlar amb els meus contactes al Met, i vaig descobrir que això és un joc anomenat "squail", en què s'ha de colpejar una oca amb un pal el dimarts de Carnaval. I sembla que era bastant popular. No sé per què ho feien, però vaig aprendre alguna cosa. I si continuem apropant-nos podem arribar fins les esquerdes. Ara només per donar-vos perspectiva, faré zoom cap enrere, perquè vegeu fins on havíem arribat. Nosaltres érem aquí i aquest és el quadre.
But then you really want to go deep. And so I started playing around, and I found something going on over here. And I was like, "Hold on. That sounds interesting." Went in, and I started noticing that these kids were actually beating something. I did a little research, spoke to a couple of my contacts at the Met, and actually found out that this is a game called squall, which involves beating a goose with a stick on Shrove Tuesday. And apparently it was quite popular. I don't know why they did it, but I learned something about it. Now just to get really deep in, you can really get to the cracks. Now just to give you some perspective, I'm going to zoom out so you really see what you get. Here is where we were, and this is the painting.
(Aplaudiments)
(Applause)
El millor encara ha d'arribar, espereu un segon. Ara, ràpidament, saltem al MoMA, a Nova York, també. Aquí teniu un altre dels meus quadres preferits, "La nit estelada". L'exemple que us he ensenyat ens ha permès trobar els detalls. Però què passa si volem veure les pinzellades? I si volem veure com va fer Van Gogh per crear aquesta obra mestra? Fem zoom, molt de zoom. Ara aniré a una de les meves parts preferides d'aquesta pintura i m'hi aproparé fins que vegi les esquerdes. Això és "La nit estelada" vista com mai abans, diria jo.
The best is yet to come -- so in a second. So now let's just quickly jump into the MoMA, again in New York. So another one of my favorites, "The Starry Night." Now the example I showed you was all about finding details. But what if you want to see brush strokes? And what if you want to see how Van Gogh actually created this masterpiece? You zoom in. You really go in. I'm going to go to one of my favorite parts in this painting, and I'm really going to get to the cracks. This is "The Starry Night," I think, never seen like this before.
Ara us ensenyaré la meva altra opció preferida. I ha moltes més coses, però no tinc temps. Aquesta part sí que es xula. Es diu "Col·leccions". Qualsevol de vosaltres, no importa si sou rics, pobres, si teniu una casa de luxe... No importa. Podeu crear el vostre propi museu virtual, crear la vostra col·lecció pròpia amb totes aquestes imatges. Simplement entreu, i he creat això, anomenat "El poder del zoom". Podeu anar fent zoom. Això és "Els ambaixadors", que es troba a la National Gallery. Podeu anotar la informació, enviar-la als vostres amics i començar una conversa sobre tot allò que us evoquen aquestes obres mestres.
I'm going to show you my other favorite feature. There's a lot of other stuff here, but I don't have time. This is the real cool part. It's called Collections. Any one of you, anybody -- doesn't matter if you're rich, if you're poor, if you have a fancy house -- doesn't matter. You can go and create your own museum online -- create your own collection across all these images. Very simply, you go in -- and I've created this, called The Power of Zoom -- you can just zoom around. This is "The Ambassadors," based in the National Gallery. You can annotate the stuff, send it to your friends and really get a conversation going about what you're feeling when you go through these masterpieces.
Per tant, per concloure, el més important per mi és que totes aquestes meravelles no vénen de Google. Segons la meva opinió, ni tan sols vénen dels museus. Probablement no hauria de dir això. Realment vénen dels artistes. I aquesta ha estat per mi una lliçó d'humilitat. Espero que en aquest mitjà digital fem justícia al seu art i el representem adequadament de forma virtual. I la pregunta que no paren de fer-me darrerament és: "Vas fer tot això per reproduir l'experiència d'anar a un museu? La resposta és no. És per complementar-la.
So I think, in conclusion, for me, the main thing is that all the amazing stuff here does not really come from Google. It doesn't, in my opinion, even come from the museums. I probably shouldn't say that. It really comes from these artists. And that's been my humbling experience in this. I mean, I hope in this digital medium that we do justice to their artwork and represent it properly online. And the biggest question I get asked nowadays is, "Did you do this to replicate the experience of going to a museum?" And the answer is no. It's to supplement the experience.
I això és tot. Gràcies.
And that's it. Thank you.
(Aplaudiments)
(Applause)
Gràcies.
Thank you.
(Aplaudiments)
(Applause)