Zovem se Amit. Prije 18 mjeseci, radio sam još jedan posao u Google, i spomenuo sam ovu ideju da uradim nešto sa muzejima i umjetnosti mojoj šefici koja je zapravo ovdje, i ona mi je omogućila da to uradim. Za to mi je trebalo 18 mjeseci. Mogu vam reći da je bilo dosta zanimljivih pregovora i priča sa 17 veoma interesantnih muzeja iz devet zemalja. Ali ja ću se fokusirati na demo. Postoji više priča o tome zašto smo ovo napravili.
My name is Amit. And 18 months ago, I had another job at Google, and I pitched this idea of doing something with museums and art to my boss who's actually here, and she allowed me to do it. And it took 18 months. A lot of fun, negotiations and stories, I can tell you, with 17 very interesting museums from nine countries. But I'm going to focus on the demo. There are a lot of stories about why we did this.
Mislim da je moja vlastita priča veoma jednostavno objašnjena na slideu, i to je pristup. Odrastao sam u Indiji. Imao sam odlično obrazovanje – ne mogu se požaliti -- ali nisam imao pristup većini ovih muzeja i umjetničkih djela. Tako da kada sam počeo putovati i posjećivati ove muzeje, počeo sam mnogo učiti. I dok sam radio za Google, pokušao sam usmjeriti tu želju da bude što više pristupačnija uz tehnologiju. Tako smo formirali tim, odličan tim ljudi, i počeli smo raditi na ovome.
I think my personal story is explained very simply on the slide, and it's access. And I grew up in India. I had a great education -- I'm not complaining -- but I didn't have access to a lot of these museums and these artworks. And so when I started traveling and going to these museums, I started learning a lot. And while working at Google, I tried to put this desire to make it more accessible with technology together. So we formed a team, a great team of people, and we started doing this.
Vjerovatno ću se pozabaviti sa demom i ispričaću vam nekoliko interesantnih stvari sa kojima smo se suočili od lansiranja. Jednostavno je: posjetite GoogleArtProject.com. Pogledate sve ove muzeje koji se ovdje nalaze. Imate Uffizi, imate MoMA, Hermitage, Rijks, Van Gogh. Zapravo ću doći do mog najomiljenijeg, to je Metropolitan muzej umjetnosti u New Yorku. Postoje dva načina za ulaz – veoma je jednostavno. Kliknite i, bum, nalazite se u ovom muzeju. Nije važno gdje ste -- Bombaj, Meksiko, zaista nije važno. Krećete se okolo, zabavljate se. Želite upravljati muzejom? Otvorite plan, i jednim klikom, skočite. Unutra ste i želite ići na kraj hodnika. Nastavite. Zabavite se. Istražujte.
I'm going to probably get into the demo and then tell you a couple of the interesting things we've had since launch. So, simple: you come to GoogleArtProject.com. You look around at all these museums here. You've got the Uffizi, you've got the MoMA, the Hermitage, the Rijks, the Van Gogh. I'm going to actually get to one of my favorites, the Metropolitan Museum of Art in New York. Two ways of going in -- very simple. Click and, bang, you're in this museum. It doesn't matter where you are -- Bombay, Mexico, it doesn't really matter. You move around, you have fun. You want to navigate around the museum? Open the plan up, and, in one click, jump. You're in there, you want to go to the end of the corridor. Keep going. Have fun. Explore.
(Aplauz)
(Applause)
Hvala vam. Još nisam došao do najboljeg dijela.
Thanks. I haven't come to the best part.
(Smijeh)
(Laughter)
Sada sam ispred jedne od mojih omiljenih slika, Harvesters od Pieter Breugela u Metu. Vidim ovaj znak plus. Ukoliko vam je muzej dao sliku, kliknite na nju. Ovo je sada jedna od slika. Prema tome, ovo su svi meta podaci. Za one koje zaista zanima umjetnost, možete kliknuti na ovo – ali ću ja kliknuti na ovo sada. I ovo je jedna od slika koje smo uhvatili onim što zovemo gigapiksel tehnologijom. Tako da ova slika, na primjer, ima približno, mislim, oko 10 milijardi piksela. I dosta me ljudi pita: "Šta dobijete za tih 10 milijardi piksela?" Tako da ću vam sada pokušati pokazati šta zaista dobijem za 10 milijardi piksela. Možete povećati sliku veoma jednostavno. Vidite da se ovdje dešavaju neke zabavne stvari. Volim ovog čovjeka; njegov izraz lica je neprocjenjiv.
So now I'm in front of one of my favorite paintings, "The Harvesters" by Pieter Bruegel at the Met. I see this plus sign. If the museum has given us the image, you click on it. Now this is one of the images. So this is all of the meta-data information. For those of you who are truly interested in art, you can click this -- but I'm going to click this off right now. And this is one of these images that we captured in what we call gigapixel technology. So this image, for example, has close to, I think, around 10 billion pixels. And I get a lot of people asking me: "What do you get for 10 billion pixels?" So I'm going to try and show you what you really get for 10 billion pixels. You can zoom around very simply. You see some fun stuff happening here. I love this guy; his expression is priceless.
Ali tada zaista želite ići dalje. I tako sam počeo da se igram, i otkrio sam da se ovdje nešto dešava. I bio sam poput, "Čekaj. To zvuči interesantno." Ušao sam i počeo primjećivati da ova djeca zapravo udaraju nešto. Malo sam istraživao, razgovarao sa nekoliko poznanika u Metu, i zapravo sam otkrio da je ovo igra koja se zove bacanje, koja uključuje udaranje guske sa štapom na dan palačinaka. I očigledno je bila dosta popularna. Ne znam zašto su to uradili, ali sam naučio nešto o tome. Da se sada zaista koncentrišemo, možete zaista vidjeti pukotine. Samo da vam dam neku perspektivu, Povećaću je kako biste zaista vidjeli šta ćete dobiti. Bili smo ovdje, a ovo je slika.
But then you really want to go deep. And so I started playing around, and I found something going on over here. And I was like, "Hold on. That sounds interesting." Went in, and I started noticing that these kids were actually beating something. I did a little research, spoke to a couple of my contacts at the Met, and actually found out that this is a game called squall, which involves beating a goose with a stick on Shrove Tuesday. And apparently it was quite popular. I don't know why they did it, but I learned something about it. Now just to get really deep in, you can really get to the cracks. Now just to give you some perspective, I'm going to zoom out so you really see what you get. Here is where we were, and this is the painting.
(Aplauz)
(Applause)
Najbolje tek dolazi – za koji trenutak. Hajdemo sada brzo preći na MoMA, također u New Yorku. Jedna od mojih omiljenih, Zvjezdana noć. Primjer koji sam vam pokazao je bio o pronalasku detalja. Ali šta ako želite da vidite poteze kistom? I šta ako želite vidjeti kako je Van Gogh zapravo kreirao svoje remek djelo? Povećate je. Zaista dobro pogledate. Sada ću opisati jedan od najomiljenijih dijelova ove slike, i zaista ću ići do pukotina. Ovo je Zvjezdana noć, Mislim, kako nikad nije viđena.
The best is yet to come -- so in a second. So now let's just quickly jump into the MoMA, again in New York. So another one of my favorites, "The Starry Night." Now the example I showed you was all about finding details. But what if you want to see brush strokes? And what if you want to see how Van Gogh actually created this masterpiece? You zoom in. You really go in. I'm going to go to one of my favorite parts in this painting, and I'm really going to get to the cracks. This is "The Starry Night," I think, never seen like this before.
Pokazaću vam ostale omiljene karakteristike. Postoji dosta drugih stvari ovdje, ali nemam vremena. Ovo je zaista super dio. Zove se Kolekcije. Bilo ko od vas, bilo ko -- neovisno da li ste bogati, siromašni, da li imate otmnjenu kuću – nije važno. Možete krenuti i kreirati vlastiti muzej putem interneta kreirati vlastitu kolekciju kroz sve ove slike. Veoma je jednostavno, uđete -- i ja sam ovo kreirao pod nazivom Moć povećavanja -- možete samo povećavati. Ovo je slika Ambasadori, koja se nalazi u Nacionalnoj galeriji. Možete protumačiti djela, poslati ih svojim prijateljima i zaista započeti razgovor o onome šta osjećate kada pregledate ova remek djela.
I'm going to show you my other favorite feature. There's a lot of other stuff here, but I don't have time. This is the real cool part. It's called Collections. Any one of you, anybody -- doesn't matter if you're rich, if you're poor, if you have a fancy house -- doesn't matter. You can go and create your own museum online -- create your own collection across all these images. Very simply, you go in -- and I've created this, called The Power of Zoom -- you can just zoom around. This is "The Ambassadors," based in the National Gallery. You can annotate the stuff, send it to your friends and really get a conversation going about what you're feeling when you go through these masterpieces.
Kao zaključak, ja smatram da je za mene glavna stvar da sve izvanredne stvari ovdje zaista ne potiču od Google-a. Po mom mišljenju, one čak i ne potiču iz muzeja. Vjerovatno to ne bih trebao reći. One zaista potiču od ovih umjetnika. I to je bilo moje skromno iskustvo u ovome. Ja mislim, odnosno, nadam se da u ovom digialnom mediju ne sudimo o njihovom umjetničkom radu te da ih pravilno predstavljamo na internetu. I najveće pitanje koje mi se postavlja danas jeste, "Da li sve ovo radite da udvostručite iskustvo odlaska u muzej?" Odgovor je ne. Već kako bi se nadopunio doživljaj.
So I think, in conclusion, for me, the main thing is that all the amazing stuff here does not really come from Google. It doesn't, in my opinion, even come from the museums. I probably shouldn't say that. It really comes from these artists. And that's been my humbling experience in this. I mean, I hope in this digital medium that we do justice to their artwork and represent it properly online. And the biggest question I get asked nowadays is, "Did you do this to replicate the experience of going to a museum?" And the answer is no. It's to supplement the experience.
I to je to. Hvala vam.
And that's it. Thank you.
(Aplauz)
(Applause)
Hvala vam.
Thank you.
(Aplauz)
(Applause)