Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

Our brains are emotional ‘seeking systems’ that crave meaning and connection. We are wired to explore our world, experiment and learn, and understand the impact of our actions. This is what motivates us and makes us feel alive. But sadly, since the industrial revolution most organisations were designed to shut off our seeking systems, punishing ...

What is a “best self” and can it be turned on and made chronically accessible? Dan explores the notions of best-self activation and signature strengths, examining how both people’s lives and organizational performance can be improved when people’s best selves are activated at work. Dan introduces the seeking system, the part of the brain that ur...