Thea Knight: Lost in translation: The joy of a jargon-free world

When was the last time you optimized something? Perhaps you've been engaging proactively? Are you strategically evolving a market in real-time? Any idea what any of that means? Thea Knight is on a crusade to kill the jargon that is strangling our conversations. She explains how we can be more "intentional" about our words - so we can start to actually say things again.