I was here about four years ago, talking about the relationship of design and happiness. At the very end of it, I showed a list under that title. I learned very few things in addition since (Laughter) -- but made a whole number of them into projects since. These are inflatable monkeys in every city in Scotland: "Everybody always thinks they are right." They were combined in the media. "Drugs are fun in the beginning but become a drag later on." We're doing changing media. This is a projection that can see the viewer as the viewer walks by. You can't help but actually ripping that spider web apart. All of these things are pieces of graphic design. We do them for our clients. They are commissioned. I would never have the money to actually pay for the installment or pay for all the billboards or the production of these, so there's always a client attached to them. These are 65,000 coat hangers in a street that's lined with fashion stores. "Worrying solves nothing." "Money does not make me happy" appeared first as double-page spreads in a magazine. The printer lost the file, didn't tell us. When the magazine -- actually, when I got the subscription -- it was 12 following pages. It said, "Money does does make me happy." And a friend of mine in Austria felt so sorry for me that he talked the largest casino owner in Linz into letting us wrap his building. So this is the big pedestrian zone in Linz. It just says "Money," and if you look down the side street, it says, "does not make me happy." We had a show that just came down last week in New York. We steamed up the windows permanently, and every hour we had a different designer come in and write these things that they've learned into the steam in the window. Everybody participated -- Milton Glaser, Massimo Vignelli. Singapore was quite in discussion. This is a little spot that we filmed there that's to be displayed on the large JumboTrons in Singapore. And, of course, it's one that's dear to my heart, because all of these sentiments -- some banal, some a bit more profound -- all originally had come out of my diary. And I do go often into the diary and check if I wanted to change something about the situation. If it's -- see it for a long enough time, I actually do something about it. And the very last one is a billboard. This is our roof in New York, the roof of the studio. This is newsprint plus stencils that lie on the newsprint. We let that lie around in the sun. As you all know, newsprint yellows significantly in the sun. After a week, we took the stencils and the leaves off, shipped the newsprints to Lisbon to a very sunny spot, so on day one the billboard said, "Complaining is silly. Either act or forget." Three days later it faded, and a week later, no more complaining anywhere. (Laughter) Thank you so much. (Applause)
Bio sam ovde pre oko četiri godine, pričao sam o vezi između dizajna i sreće. Na samom kraju, pokazao sam listu pod tim nazivom. Od onda sam naučio još vrlo malo stvari -- (Smeh) ali sam mnogo toga pretvorio u projekte. Ovo su majmuni na naduvavanje u svakom gradu u Škotskoj -- "Svi uvek misle da su u pravu." Kombinovani su u medijima. "Droge su zabavne na početku, ali kasnije postanu teret." Promenićemo medije. Ova projekcija može videti osobu dok prolazi pored. Ne možete se suzdržati da ne pokidate ovu paukovu mrežu. Sve su ovo proizvodi grafičkog dizajna. Radimo to za naše mušterije. Naručeni su. Nikada ne bih imao novac da platim za instalaciju niti za propagandu ili proizvodnju istih. Tako da je uvek iza njih mušterija. Ovo je 65.000 vešalica u jednoj ulici prepunih odeće. "Nerviranjem se ništa ne rešava" "Novac me ne čini srećnim" pojavilo se kao duplerica u časopisu. Štampač je izgubio fajl, nismo znali. Kada sam dobio pretplatu na magazin, bio je na 12 stranica za redom. Pisalo je, "Novac me ne usrećuje." Jedan moj prijatelj iz Austrije bio je vrlo tužan zbog mene pa je ubedio vlasnika najvećeg kazina u Lincu da nam dozvoli da mu obmotamo zgradu. Ovo je velika pešačka zona u Lincu na kojoj piše samo "Novac". Ako pogledate u poprečne ulice, vidite "me ne čini srećnim." Prošle nedelje smo u Njujorku imali predstavu. Trajno smo zamaglili prozore i na svakih sat vremena je dolazio drugi dizajner i pisao stvari koje je naučio na zamagljenom prozoru. Svi su učestvovali -- Milton Glaser, Masimo Vinjeli. Diskutovalo se o Singapuru. Ovo je kratki video koji smo tamo snimili da ga pokažemo na velikim ekranima u Singapuru. I naravno da me ovo dotiče jer sva ova osećanja, neka banalna, neka dublja, su prvobitno proizišla iz mog dnevnika. Često pogledam u svoj dnevnik i proverim da li sam hteo da nešto promenim. Ako vidim da je to i dalje aktuelno, onda zapravo nešto i uradim povodom toga. I poslednji je bilbord. Ovo je naš krov u Njujorku, krov studija. Ovo su novine i šabloni na njima. Ostavimo to da stoji na suncu. I kao što znate, novinski papir požuti dosta na suncu. Posle nedelju dana, skinuli smo šablone i poslali papir u Lisabon na veoma sunčano mesto. Jednog dana na plakatu je pisalo, "Smešno je žaliti se. Ili uradi nešto, ili zaboravi." Tri dana kasnije je izbledelo, a nedelju dana kasnije niko se više nigde nije žalio. (Smeh) Hvala vam mnogo. (Aplauz)