I was here about four years ago, talking about the relationship of design and happiness. At the very end of it, I showed a list under that title. I learned very few things in addition since (Laughter) -- but made a whole number of them into projects since. These are inflatable monkeys in every city in Scotland: "Everybody always thinks they are right." They were combined in the media. "Drugs are fun in the beginning but become a drag later on." We're doing changing media. This is a projection that can see the viewer as the viewer walks by. You can't help but actually ripping that spider web apart. All of these things are pieces of graphic design. We do them for our clients. They are commissioned. I would never have the money to actually pay for the installment or pay for all the billboards or the production of these, so there's always a client attached to them. These are 65,000 coat hangers in a street that's lined with fashion stores. "Worrying solves nothing." "Money does not make me happy" appeared first as double-page spreads in a magazine. The printer lost the file, didn't tell us. When the magazine -- actually, when I got the subscription -- it was 12 following pages. It said, "Money does does make me happy." And a friend of mine in Austria felt so sorry for me that he talked the largest casino owner in Linz into letting us wrap his building. So this is the big pedestrian zone in Linz. It just says "Money," and if you look down the side street, it says, "does not make me happy." We had a show that just came down last week in New York. We steamed up the windows permanently, and every hour we had a different designer come in and write these things that they've learned into the steam in the window. Everybody participated -- Milton Glaser, Massimo Vignelli. Singapore was quite in discussion. This is a little spot that we filmed there that's to be displayed on the large JumboTrons in Singapore. And, of course, it's one that's dear to my heart, because all of these sentiments -- some banal, some a bit more profound -- all originally had come out of my diary. And I do go often into the diary and check if I wanted to change something about the situation. If it's -- see it for a long enough time, I actually do something about it. And the very last one is a billboard. This is our roof in New York, the roof of the studio. This is newsprint plus stencils that lie on the newsprint. We let that lie around in the sun. As you all know, newsprint yellows significantly in the sun. After a week, we took the stencils and the leaves off, shipped the newsprints to Lisbon to a very sunny spot, so on day one the billboard said, "Complaining is silly. Either act or forget." Three days later it faded, and a week later, no more complaining anywhere. (Laughter) Thank you so much. (Applause)
Hemen izan ninzten duela lau bat urte diseinua eta zorionaren arteko harremanari buruz hizketan. Bukaeran, izenburu hori zeraman zerrenda bat erakutsi nuen. Oso gauza gutxi ikasi dut orduz gero--- (Barreak) baina ideia hoietako asko proiektu bilakatu ditut. Hauek Eskoziako hiri guztietan dauden tximu puzgarriak dira-- "Denek uste dute beti zuzen dabiltzala." Komunikabideek konbinatu zituzten. "Drogak dibertigarriak dira haseran, baina ondoren gauza astuna bilakatzen dira" Aldatzen diren medioak egiten ditugu. Hau ikuslea ikusi dezakeen proiekzio bat da ikuslea aurretik pasatzen den ahala. Ezin duzu amarauna urratu besterik egin. Guzti hauek diseinu grafikoko piezak dira. Gure bezeroentzat egiten ditugu. Enkargatuta daude. Ez nuke sekula instalazioa ordaintzeko dirurik izango ezta iragarki-panelak eta produkzioa ordaintzeko, beraz, beti daude bezero bati lotuak. Hori 65.000. erropa-esekigailu dira arropa-dendaz beteriko kale baten ondoan. "Kezkatzeak ez du ezer konpontzen" "Diruak ez nau zoriontsu egiten" hasieran aldizkari batetan azaldu zen, orrialde bikoitzean. Inprimatzaileak artxiboa galdu zuen, ez zigun ezer esan. Aldizkaria - harpidedun bezala aldizkaria jaso nuenean 12 orrialde ziren jarraian. Esaten zuen "Diruak zoriontsu egiten egiten nau" Austriako nire lagun bat, hainbeste errukitu zen nitaz Linz-eko kasino handienaren jabearekin hitzegin zuela bere eraikina biltzen utz ziezagun. Eta horrela, hau da Linz-en oinezkoentzako eremu nagusia. eta soilki dio "Diruak" eta alboko kalean begiratzen baduzu esaten du " ez nau zoriontsu egiten". Pasa den astean bukatu zen ekitaldi bat izan genuen New York-en. Etengabe leihoak lurrintzen genituen, eta orduoro diseinatzaile desberdin bat sartzen zen, eta leihoko lurrinetik ikasitako gauzak idazten zituzten. Denek hartu zuten parte - Milton Glaser. Massimo Vignelly Singapur nahikoa eztabaidatua izan zen. Hau bertan filmatu genuen iragarki txiki bat da Singapurgo JumboTron pantaila erraldoietan erakusgai izango dena, eta noski, nere bihotzeko kuttuna, zeren eta sentimendu guzti hauek, zenbait arruntak, zenbait piskat sakonagoak, guztiak nire egunerokotik atera dira. Eta askotan itzultzen naiz nire egunerokora eta zerbait aldatu nahi ote nuen aztertzen dut. Eta luzaroan ikusten badut dena delako hori, benetan zerbait egiten dut. Azkeneko hau iragarki-panel bat da Hau gure estudioaren teilatua da New York-en. Prentsa papera da, xantiloiak gainean dituela. Eguzkitan ipini genuen. Denok dakizuen bezela, prentsa-papera izugarri horitzen da eguzkitan. Astebete beranduago, hostoak eta xantiloiak kendu genituen, eta prentsa-papera Lisboako toki eguzkitsu batetara bidali genuen, beraz, lehenengo egunean iragarki panelak zion, "Kexatzea tontakeria bat da. Zerbait egin ala ahaztu" Hiru egun beranduago desagertu zen, eta astebete beranduago, ez zegon inongo kexarik inon. (Barreak) Mila esker. (Txaloak)