I spent the best part of last year working on a documentary about my own happiness -- trying to see if I can actually train my mind in a particular way, like I can train my body, so I can end up with an improved feeling of overall well-being. Then this January, my mother died, and pursuing a film like that just seemed the last thing that was interesting to me. So in a very typical, silly designer fashion, after years worth of work, pretty much all I have to show for it are the titles for the film.
Veetsin suurema osa möödunud aastast, töötades dokumentaalfilmi kallal, mis rääkis mu oma õnnest. Üritasin teada saada, kas saaksin treenida oma mõistust samamoodi, nagu saan treenida oma keha, ning jõuda seeläbi lõpuks üleüldise heaoluni. Tänavu jaanuaris suri aga mu ema ja sellise filmi loomine näis mulle sel ajal kõige ebaolulisemana. Seega, nagu disainerite puhul tavaline, olid mul pärast aastatepikkust tööd ette näidata üksnes filmi algustiitrid.
(Music)
(muusika)
They were still done when I was on sabbatical with my company in Indonesia. We can see the first part here was designed here by pigs. It was a little bit too funky, and we wanted a more feminine point of view and employed a duck who did it in a much more fitting way -- fashion. My studio in Bali was only 10 minutes away from a monkey forest, and monkeys, of course, are supposed to be the happiest of all animals. So we trained them to be able to do three separate words, to lay out them properly. You can see, there still is a little bit of a legibility problem there. The serif is not really in place. So of course, what you don't do properly yourself is never deemed done really. So this is us climbing onto the trees and putting it up over the Sayan Valley in Indonesia.
Need tehti valmis, kui olin oma töökaaslastega Indoneesias õppepuhkusel. Näeme, et esimese osa kujundasid sead. See oli pisut liiga äärmuslik ja soovisime veidi naiselikumat vaatepunkti. Niisiis kasutasime parti, kes tegi seda palju sobivamal viisil. Minu stuudio Bali saarel oli ahvide metsast kõigest 10 minuti kaugusel. Teatavasti peetakse ahve kõige õnnelikumateks olenditeks maailmas. Õpetasime nad moodustama kolme sõna ja need õigesti välja kirjutama. Nagu siit näete, on meil veel mõningaid probleeme loetavusega. Seriifid ei ole päris paigas. See tõestab, et kui asja ise käsile ei võta, ei saagi töö tehtud. Siin näete, kuidas me puude otsa ronime ja riputame oma sõnumi Sajaanide oru kohale Indoneesias.
In that year, what I did do a lot was look at all sorts of surveys, looking at a lot of data on this subject. And it turns out that men and women report very, very similar levels of happiness. This is a very quick overview of all the studies that I looked at. That climate plays no role. That if you live in the best climate, in San Diego in the United States, or in the shittiest climate, in Buffalo, New York, you are going to be just as happy in either place. If you make more than 50,000 bucks a year in the U.S., any salary increase you're going to experience will have only a tiny, tiny influence on your overall well-being. Black people are just as happy as white people are. If you're old or young it doesn't really make a difference. If you're ugly or if you're really, really good-looking it makes no difference whatsoever. You will adapt to it and get used to it. If you have manageable health problems it doesn't really matter.
Tol aastal tegelesin palju igasuguste uurimustega ja otsisin sellel teemal palju teavet. Mis selgus - mehed ja naised on uurimuste kohaselt peaaegu sama õnnelikud. Siin on väga põgus ülevaade kõigist uurimustest, mida kasutasin. Kliima ei mängi mingit rolli. Pole vahet, kas elate parimas kliimas San Diego linnas USAs või kõige närusemas kliimas Buffalos New Yorgis - olete mõlemas kohas ikka täpselt sama õnnelik. Kui teenite USAs üle 50 000 dollari aastas, on mis tahes palgatõusul teie üldisele heaolule kõigest vaevumärgatav mõju. Mustanahalised on sama õnnelikud kui valged inimesed. Olete vana või noor - sellel ei ole mingit vahet. Olete inetu või tõeline iludus - ka see ei mängi mingit rolli. Te kohanete ja harjute sellega. Teil võib olla terviseprobleeme, kuid ka see ei loe tegelikult.
Now this does matter. So now the woman on the right is actually much happier than the guy on the left -- meaning that, if you have a lot of friends, and you have meaningful friendships, that does make a lot of difference. As well as being married -- you are likely to be much happier than if you are single.
Loeb aga järgmine. Parempoolne naisterahvas on palju õnnelikum kui vasakpoolne mees. See tähendab, et kui teil on palju sõpru ja head suhted teiste inimestega, mõjutab see teie elu suuresti. Sama kehtib abielu puhul - abielus olete ilmselt palju õnnelikum kui vallalisena.
A fellow TED speaker, Jonathan Haidt, came up with this beautiful little analogy between the conscious and the unconscious mind. He says that the conscious mind is this tiny rider on this giant elephant, the unconscious. And the rider thinks that he can tell the elephant what to do, but the elephant really has his own ideas. If I look at my own life, I'm born in 1962 in Austria. If I would have been born a hundred years earlier, the big decisions in my life would have been made for me -- meaning I would have stayed in the town that I was born in; I would have very much likely entered the same profession that my dad did; and I would have very much likely married a woman that my mom had selected. I, of course, and all of us, are very much in charge of these big decisions in our lives. We live where we want to be -- at least in the West. We become what we really are interested in. We choose our own profession, and we choose our own partners. And so it's quite surprising that many of us let our unconscious influence those decisions in ways that we are not quite aware of.
Jonathan Haidt, TEDi kaasrääkija tõi ühe kauni metafoori teadvuse ja alateadvuse kohta. Tema sõnul on teadvus kui pisike ratsanik hiiglasliku elevandi ehk alateadvuse seljas. Ratsanik arvab, et suudab elevanti suunata, kuid elevandil on hoopis omad plaanid. Kui vaatan oma elu... Ma olen sündinud 1962. aastal Austrias. Kui oleksin sündinud sada aastat varem, oleksid mu elu tähtsaimad otsused minu eest ära tehtud. Ma oleksin jäänud elama oma sünnilinna. Ilmselt oleksin valinud sama elukutse, mis oli mu isal, ja oleksin tõenäoliselt abiellunud naisega, kelle mu ema mulle välja valis. Muidugi mina, nagu me kõik, vastutan ikka ise nende suurte otsuste eest. Me elame just seal, kus ise tahame - vähemalt nii on see Läänes. Me valime elutee, mis meid tõesti huvitab. Me valime oma elukutse ja oma elukaaslase. Seetõttu on omajagu üllatav, et paljud meist lasevad oma alateadvusel neid otsuseid mõjutada viisil, millest me pole isegi teadlikud.
If you look at the statistics and you see that the guy called George, when he decides on where he wants to live -- is it Florida or North Dakota? -- he goes and lives in Georgia. And if you look at a guy called Dennis, when he decides what to become -- is it a lawyer, or does he want to become a doctor or a teacher? -- best chance is that he wants to become a dentist. And if Paula decides should she marry Joe or Jack, somehow Paul sounds the most interesting. And so even if we make those very important decisions for very silly reasons, it remains statistically true that there are more Georges living in Georgia and there are more Dennises becoming dentists and there are more Paulas who are married to Paul than statistically viable. (Laughter) Now I, of course, thought, "Well this is American data," and I thought, "Well, those silly Americans. They get influenced by things that they're not aware of. This is just completely ridiculous." Then, of course, I looked at my mom and my dad -- (Laughter) Karolina and Karl, and grandmom and granddad, Josefine and Josef. So I am looking still for a Stephanie. I'll figure something out.
Kui vaatate statistikat, näete seal tüüpi nimega George. Ta peab otsustama, kus ta tahab elada - Floridas või Põhja-Dakotas. Ta otsustab Georgia kasuks. Nüüd aga vaadake tüüpi nimega Dennis. Ta mõtleb, kelleks ta saada tahab - kas juristiks või hoopis arstiks või õpetajaks? Tõenäoliselt saab temast aga dentist ehk hambaarst. Kui Paula kaalub, kas abielluda Joe või Jackiga, kõlab hoopis Paul kõige põnevamalt. Isegi kui me langetame need väga tähtsad otsused ajendatuna tobedatest põhjustest, näitab statistika meile, et Georgias elab rohkem George, rohkem Denniseid hakkab hambaarstiks ja rohkem Paulasid abiellub Paulidega, kui statistika ennustada oskaks. (naer) Mina muidugi mõtlesin, kuna tegu on USA andmetega, et need ameeriklased on ikka tobedad - lasevad end mõjutada asjadest, millest nad isegi teadlikud pole. See on ju täiesti naeruväärne! Siis aga vaatasin oma ema ja isa. (naer) Karolina ja Karl. Ja ka mu vanaema ja vanaisa - Josefine ja Josef. Seega otsin mina ikka oma Stephanie'd. Küll ma midagi välja mõtlen.
If I make this whole thing a little bit more personal and see what makes me happy as a designer, the easiest answer, of course, is do more of the stuff that I like to do and much less of the stuff that I don't like to do -- for which it would be helpful to know what it is that I actually do like to do. I'm a big list maker, so I came up with a list. One of them is to think without pressure. This is a project we're working on right now with a very healthy deadline. It's a book on culture, and, as you can see, culture is rapidly drifting around. Doing things like I'm doing right now -- traveling to Cannes. The example I have here is a chair that came out of the year in Bali -- clearly influenced by local manufacturing and culture, not being stuck behind a single computer screen all day long and be here and there. Quite consciously, design projects that need an incredible amount of various techniques, just basically to fight straightforward adaptation.
Kui minna nüüd isiklikumaks ja vaadata, mis mind disainerina õnnelikuks teeb, on lihtsaim vastus muidugi järgmine: teen rohkem seda, mis mulle meeldib, ja vähem seda, mis mulle ei meeldi. Siin oleks muidugi suureks abiks, kui ma teaksin, mida ma tegelikult teha tahan. Koostan tihti nimekirju ja tegin seda ka nüüd. Üks punkt on ajapiiranguteta mõtlemine. See on üks projekt, mille kallal hetkel töötame ja millel on väga mõistlik tähtaeg. See raamat räägib kultuurist ja, nagu te näete, liigub kultuur kiiresti ringi. Selliste asjade tegemine, mida praegugi teen - Cannes'i reisimine. Mul on siin üks näide. Tool, mille kavandasin Bali saarel veedetud aastal. Seda on selgelt mõjutanud kohalik tööstus ja kultuur. Mitte kössitada kogu päeva arvutiekraani ees, vaid käia siin ja seal. Teadlikult luua projekte, mis nõuavad uskumatul hulgal erinevaid tehnikaid, lihtsalt selleks, et võidelda liigse mugavuse vastu.
Being close to the content -- that's the content really is close to my heart. This is a bus, or vehicle, for a charity, for an NGO that wants to double the education budget in the United States -- carefully designed, so, by two inches, it still clears highway overpasses. Having end results -- things that come back from the printer well, like this little business card for an animation company called Sideshow on lenticular foils. Working on projects that actually have visible impacts, like a book for a deceased German artist whose widow came to us with the requirement to make her late husband famous. It just came out six months ago, and it's getting unbelievable traction right now in Germany. And I think that his widow is going to be very successful on her quest.
Sisule truuks jäämine, projektid, mis on mulle tõesti südamelähedased. See on üks buss, heategevusprojekt MTÜ-le, mis tahab kahekordistada USA hariduseelarvet. See on disainitud nii, et viaduktide alt läbi sõites jääb veel 5 cm vaba ruumi. Lõpptulemused - hästi välja kukkunud lahendused, nagu see visiitkaart animatsiooniettevõttele, mille nimi on Sideshow, 3D-efektiga materjalil. Selliste projektide kallal töötamine, millel on nähtav mõju. Näiteks raamat lahkunud saksa kunstnikust, kelle lesk pöördus meie poole sooviga teha oma lahkunud abikaasa kuulsaks. See anti välja kõigest kuus kuud tagasi ja see on Saksamaal uskumatult menukaks osutunud. Ma arvan, et seda leske saadab tema missioonil suur edu.
And lately, to be involved in projects where I know about 50 percent of the project technique-wise and the other 50 percent would be new. So in this case, it's an outside projection for Singapore on these giant Times Square-like screens. And I of course knew stuff, as a designer, about typography, even though we worked with those animals not so successfully. But I didn't quite know all that much about movement or film. And from that point of view we turned it into a lovely project. But also because the content was very close. In this case, "Keeping a Diary Supports Personal Development" -- I've been keeping a diary since I was 12. And I've found that it influenced my life and work in a very intriguing way. In this case also because it's part of one of the many sentiments that we build the whole series on -- that all the sentiments originally had come out of the diary.
Ja viimasel ajal, osaleda projektides, mille puhul tean, et 50 protsenti projektist on puhtalt tehniline ja ülejäänud 50 protsenti nõuab enese täiendamist. Antud juhul on tegu välisprojektiga Singapuri kohta hiiglaslikel ekraanidel nagu Times Square'il. Disainerina teadsin ma väga palju tüpograafia kohta, kuigi meie koostöö loomadega ei olnud eriti edukas. Samas ei teadnud ma suurt midagi liikumise ega filmitegemise kohta. Tegime sellest siiski toreda projekti. Samas oli ka sisu meile väga südamelähedane. Sellisel juhul aitab päeviku pidamine isiklikku arengut toetada. Olen päevikut pidanud juba 12. eluaastast. Leian, et see on mu elu ja tööd väga põneval viisil mõjutanud. Osalt ka seepärast, et see on üks osa paljudest mõtetest, millele me kogu seeria üles ehitasime - kõik mõtted pärinesid algselt päevikust.
Thank you so much.
Suur tänu teile!
(Applause)
(aplaus)