Hello, everyone. Because this is my first time at TED, I've decided to bring along an old friend to help break the ice a bit. Yes. That's right. This is Barbie. She's 50 years old. And she's looking as young as ever. (Laughter) But I'd also like to introduce you to what may be an unfamiliar face. This is Fulla. Fulla is the Arab world's answer to Barbie.
Zdravo svima. Jer je ovo moj prvi put na TED-u, odlučila sam da ponesem sa sobom starog prijatelja da mi malo pomogne da probijem led. Da. Tako je. To je Barbika. Ima 50 godina. I izgleda mlađe nego ikad. (Smeh) Ali bih takođe htela da vam predstavim jedno možda nepoznato lice. Ovo je Fula. Fula je arapski odgovor na Barbiku.
Now, according to proponents of the clash of civilizations, Barbie and Fulla occupy these completely separate spheres. They have different interests. They have divergent values. And should they ever come in contact ... well, I've got to tell you, it's just not going to be pretty.
Sada, prema predlozima o sukobima civilizacija, I Barbika i Fula zauzimaju kompletno odvojene sfere. Imaju različite intereste. Imaju različite vrednosti. I ako bi ikada došle u kontakt.... pa, moram da vam kažem, neće biti lepo.
My experience, however, in the Islamic world is very different. Where I work, in the Arab region, people are busy taking up Western innovations and changing them into things which are neither conventionally Western, nor are they traditionally Islamic. I want to show you two examples. The first is 4Shbab. It means "for youth" and it's a new Arab TV channel.
Međutim, moje iskustvo, u muslimanskom svetu je veoma drugačije. Gde ja radim, u arapskom regionu, ljudi su zauzeti preuzimanjem inovacija sa Zapada koje menjaju u stvari koje nisu uobičajene za Zapad, niti su tradicionalno muslimanske. Hoću da vam pokažem 2 primera. Prvi je "4Šbab". Znači 'za mlade' i to je novi arapski TV kanal.
(Video): Video clips from across the globe. The USA.
(Video) : Video klipovi iz celog sveta. SAD.
♫ I am not afraid to stand alone ♫
♫Ne plašim se da stojim sam♫
♫ I am not afraid to stand alone, if Allah is by my side ♫
♫Ne plašim se da stojim sam, ako je Alah kraj mene♫
♫ I am not afraid to stand alone ♫
♫Ne plašim se da stojim sam♫
♫ Everything will be all right ♫
♫Sve će biti u redu♫
♫ I am not afraid to stand alone ♫
♫Ne plašim se da stojim sam♫
The Arab world.
Arapski svet.
(Music)
(Muzika)
♫ She was preserved by modesty of the religion ♫ ♫ She was adorned by the light of the Quran ♫
♫Nju je čuvala skromnost religije♫ ♫Bila je ukrašena svetlošću Kurana ♫
Shereen El Feki: 4Shbab has been dubbed Islamic MTV. Its creator, who is an Egyptian TV producer called Ahmed Abu Haïba, wants young people to be inspired by Islam to lead better lives. He reckons the best way to get that message across is to use the enormously popular medium of music videos. 4Shbab was set up as an alternative to existing Arab music channels. And they look something like this. (Music)
Šarin El Feki : "4Šbab" je bio nazvan muslimanskim MTV-jem. Njegov stvaralac, koji je egipatski TV producent koji se zove Ahmed Abu Haiba, želi da mladi ljudi budu inspirisani islamom da bi bolje živeli. Misli da je najbolji način da pošalje tu poruku, korišćenje veoma popularnog medija muzičkih spotova. "4Šbab" je napravljen kao alternativa postojećim arapskim muzičkim kanalima. I izgledaju ovako. (Muzika)
That, by the way is Haifa Wehbe. She's a Lebanese pop star and pan-Arab pin-up girl. In the world of 4Shbab, it's not about bump and grind. But it's not about fire and brimstone either. Its videos are intended to show a kinder, gentler face of Islam, for young people to deal with life's challenges.
Ovo,usput je Haifa Vehbi. Ona je libanska pop zvezda i pan-arapska pin-up devojka. U svetu "4Šbaba", nije reč o sukobima i ugnjetavanju. Ali nije ni o vatri i sumporu. Ovi spotovi žele da pokažu nežniju, mekšu stranu islama, za mlade ljude koji se bore sa životnim izazovima.
Now, my second example is for a slightly younger crowd. And it's called "The 99." Now, these are the world's first Islamic superheroes. They were created by a Kuwaiti psychologist called Naif Al Mutawa. And his desire is to rescue Islam from images of intolerance, all in a child-friendly format. "The 99." The characters are meant to embody the 99 attributes of Allah: justice, wisdom, mercy, among others. So, for example, there is the character of Noora. She is meant to have the power to look inside people and see the good and bad in everyone. Another character called Jami has the ability to create fantastic inventions.
Sada, moj drugi primer je za malo mlađu publiku. I zove se ' 99 '. Sada, ovo su prvi svetski muslimanski superheroji. Stvorio ih je kuvajtski psiholog Najef Al Mutava. I njegova želja je da spasi Islam od slika netolerancije, sve u dečijem formatu. Karakteri iz ' 99 ' treba da otelotvore 99 atributa Alaha, pravdu, mudrost, milosrđe, i ostale. Tako, na primer, postoji lik Nura. Ona treba da ima moć da pogleda unutar ljudi i da vidi dobro i loše u svakome. Drugi lik se zove Džami koji ima moć da stvara fantastične izume.
Now, "The 99" is not just a comic book. It's now a theme park. There is an animated series in the works. And by this time next year, the likes of Superman and Wonder Woman will have joined forces with "The 99" to beat injustice wherever they find it.
' 99 ' nije samo strip. Sada je to i zabavni park. Prave se i animirane serije. I do sledeće godine u ovo vreme likovi slični Supermenu i Čudesnoj Ženi će udružiti snage sa ' 99 ' da pobede nepravdu gde god je nađu.
"The 99" and 4Shbab are just two of many examples of this sort of Islamic cross-cultural hybridization. We're not talking here about a clash of civilizations. Nor is it some sort of indistinguishable mash. I like to think of it as a mesh of civilizations, in which the strands of different cultures are intertwined.
' 99 ' i "4Šbab" su samo 2 od mnogo primera ovih unakrsnih muslimanskih kulturalnih hibrida. Ne pričamo ovde o sukobima civilizacija. Niti je to neka nejasna smesa. Volim da mislim da je to smesa civilizacija, u kojoj se obale različitih kutura prepliću.
Now, while 4Shbab and "The 99" may look new and shiny, there is actually a very long tradition of this. Throughout its history, Islam has borrowed and adapted from other civilizations both ancient and modern. After all, it's the Quran which encourages us to do this: "We made you into nations and tribes so that you could learn from one another." And to my mind, those are pretty wise words, no matter what your creed. Thank you. (Applause)
Možda "4Šbab" i ' 99 ' izgledaju novo i sjajno, ustvari postoji duga tradicija ovoga. Kroz istoriju, Islam je pozajmio i prilagodio od drugih civilizacija kako drevnih tako i modernih. Posle svega, Kuran je taj koji nas ohrabruje da radimo ovo. "Napravili smo vas u narode i plemena tako da možete da učite jedni od drugih." U mojoj glavi, ovo su prilično mudre reči bez obzira na vašu veru. Hvala. (Aplauz)