Sara Sanford: Improving gender parity through corporate accountability

Sara Sanford has long heard women colleagues and friends telling stories of unequal treatment at work. She realized systemic problems cannot be changed through individuals' actions. Applying the approach of "you get the behavior you measure," she founded Gender Equity Now and developed a set of tools that are unparalleled in the United States. This framework identifies the gaps, applies small changes and certifies business to close the gender parity. She looks forward to the day when companies which are not gender equity-focused will be at a competitive disadvantage to those which are.