To understand the world that live in, we tell stories. And while remixing and sharing have come to define the web as we know it, all of us can now be part of that story through simple tools that allow us to make things online. But video has been left out. It arrived on the web in a small box, and there it has remained, completely disconnected from the data and the content all around it. In fact, in over a decade on the web, the only thing that has changed about video is the size of the box and the quality of the picture.
Da bismo razumjeli svijet u kojem živimo, pričamo priče. I dok remiksanje i dijeljenje definira web kakvog danas znamo, danas svi možemo biti dio priče koristeći jednostavne alate kojima radimo stvari na Internetu. Video je izostavljen. Došao je na web u maloj kutiji i tamo je ostao, potpuno nepovezan s podacima i sadržajima oko njega. Zapravo, u jednom desetljeću na webu jedino što se promijenilo u vezi videa je veličina kutije i kvaliteta slike.
Popcorn changes all of that. It's an online tool that allows anyone to combine video with content pulled live directly from the web. Videos created with Popcorn behave like the web itself: dynamic, full of links, and completely remixable, and finally allowed to break free from the frame.
Popcorn mijenja sve to. To je alat koji omogućuje svima kombinirati video sa sadržajima uzetim direktno s weba. Video snimke kreirane uz pomoć Popcorna ponašaju se kao web sam: dinamične su, pune poveznica i potpuno remiksabilne. I konačno im je dopušteno da izađu iz okvira.
I want to give you a demo of a prototype that we're working on that we'll launch later this fall. It will be completely free, and it will work in any browser. So, every Popcorn production begins with the video, and so I've made a short, 20-second clip using a newscaster template that we use in workshops. So let's watch it. We'll go back, and I'll show you how we made it.
Želim vam demonstrirati prototip na kojem radimo i kojeg ćemo lansirati kasnije ove jeseni. Bit će potpuno besplatan i funkcionirat će u svakom pretraživaču. Dakle, svaka Popcorn produkcija počinje ovim videom pa sam napravio kratki isječak od 20 sekundi koristeći isječak vijesti koji koristimo u radionicama. Pogledajmo. Vratit ćemo se poslije i pokazat ću vam kako sam to napravio.
Hi, and welcome to my newscast. I've added my location with a Google Map, and it's live, so try moving it around. You can add pop-ups with live links and custom icons, or pull in content from any web service, like Flickr, or add articles and blog posts with links out to the full content.
Zdravo i dobrodošli u moje vijesti. Dodao sam svoju lokaciju u Google kartama i uživo je pa je probajte pomicati. Možete dodati pop-up izbornike s poveznicama i ikone ili dovući sadržaj iz bilo kojeg web servisa poput Flickr-a, ili dodati članke i postove s blogova s poveznicama s potpunim sadržajem.
So let's go back, and I'll show you what you saw. There was a lot there. So this is the timeline, and if you've ever edited video, you're familiar with this, but instead of clips in the timeline, what you're looking at is web events pulled into the video. Now in this Popcorn production we've got the title card, we've got a Google Map that shows up picture-in-picture, then Popcorn lets it push outside the frame and take over the whole screen. There are two pop-ups bringing you some other information, and a final article with a link out to the original article.
Vratimo se da vam pokažem što ste vidjeli. Bilo je tu svega. Dakle, ovo je vremenska crta i ako ste ikada uređivali video, upoznati ste s njom. Ali, umjesto isječaka na vremenskoj crti, ono što gledate su web događaji stavljeni u video. Na ovoj Popcorn produkciji imamo karticu s naslovom i imamo Google kartu koja se pokazuje kao slika u slici, zatim Popcorn dopušta da izađe izvan okvira i preuzme cijeli ekran. Imamo dva pop-up izbornika koji vam donose druge informacije i na kraju članak s poveznicom s originalnim člankom.
Let's go to this Google Map, and I'll show you how you can edit it. All you do, go into the timeline, double-click the item, and I've set it to Toronto, because that's where I'm from. Let's set it to something else. Popcorn immediately goes out onto the web, talks to Google, grabs the map, and puts it in the display. And it's exactly the same for the people who watch your production. And it's live. It's not an image. So you click on it, you zoom in, right down to street view if you want to.
Hajdemo sad na Google karte da vam pokažem kako ga možete urediti. Sve što trebate napraviti je otići na vremensku crtu, dvostruko kliknuti na stavku i postavio sam u Toronto jer sam ja odande. Premjestimo nekamo drugamo. Popcorn odmah odlazi na web, razgovara s Googleom, zgrabi kartu i stavi ju na ekran. Potpuno je isto za ljude koji gledaju vašu produkciju. I uživo je. Nije samo slika. Kliknete, zumirate i odete direktno na pogled ulice ako želite.
Now in the video, I mentioned adding a live feed, which we can do right now, so let's add a live feed from Flickr. Go over to the right-hand side, grab Flickr from the list of options, drag it into the timeline, and put it where you'd like it to go, and it immediately goes out to Flickr and starts pulling in images based on the tags. Now, my developers really like ponies, and so they've set that as the default tag. Let's try something else, maybe something a bit more relevant to today. Now here are live images being pulled straight from the feed. If you come and watch this a week from now, this will be completely different, dynamic, just like the web, and just like the web, everything is sourced, so click your link, and you go straight to Flickr and see the source image.
Spomenuo sam u videu dodavanje živog prijenosa što mogu i sad napraviti. Dodajmo živi prijenos s Flickra. Idite na desnu stranu, uzmite Flickr iz liste opcija, dovucite ne vremensku crtu i stavite kamo god želite. Direktno ode na Flickr i stavlja slike na osnovu oznaka. Moji dizajneri jako vole ponije pa je zato ovo postavljeno kao zadana oznaka. Pokušajmo nešto drugo, možda nešto što je važnije za danas. Evo nekih slika koje su dovučene izravno s prijenosa. Ako dođete to pogledati za tjedan dana, bit će potpuno drugačije, dinamično, baš kao web. I baš poput weba, sve ima svoj izvor pa možete samo kliknuti na poveznicu, otići na Flickr i vidjeti izvornu sliku.
Everything you've seen today is built with the basic building blocks of the web: HTML, CSS and JavaScript. That means it's completely remixable. It also means there's no proprietary software. All you need is a web browser.
Sve što ste danas vidjeli izrađeno je od osnovnih građevnih materijala weba: HTML-a, CSS-a i JavaScripta. To znači da je potpuno remiksabilno. Također, znači da nema vlasničkog softvera. Sve što trebate je web pretraživač.
So imagine if every video that we watched on the web worked like the web, completely remixable, linked to its source content, and interactive for everyone who views it. I think Popcorn could change the way that we tell stories on the web, and the way we understand the world we live in. Thank you. (Applause)
Zamislite da svaki video na webu funkcionira poput samog weba, potpuno promjenjiv, povezan sa svojim izvorom i interaktivan za svakog tko ga gleda. Mislim da će Popcorn promijeniti način pričanja priča na webu i shvaćanje svijeta u kojem živimo. Hvala vam. (Pljesak)