What I wanted to talk to you about today is two things: one, the rise of a culture of availability; and two, a request. So we're seeing a rise of this availability being driven by mobile device proliferation, globally, across all social strata. We're seeing, along with that proliferation of mobile devices, an expectation of availability. And, with that, comes the third point, which is obligation -- and an obligation to that availability.
Danes sem želel z vami govoriti o dveh stvareh: prva je rast kulture dosegljivosti in druga je prošnja. Vidimo, da to rast v dosegljivosti žene širjenje mobilnih naprav globalno, v vseh socialnih slojih. Skupaj s širjenjem mobilnih naprav vidimo pričakovanje dosegljivosti in s tem pridemo do tretje točke, ki je dolžnost-- dolžnost do te dosegljivosti.
And the problem is, we're still working through, from a societal standpoint, how we allow people to be available. There's a significant delta, in fact, between what we're willing to accept. Apologies to Hans Rosling -- he said anything that's not using real stats is a lie -- but the big delta there is how we deal with this from a public standpoint. So we've developed certain tactics and strategies to cover up.
In problem, ki ga še rešujemo, je, iz socialnega stališča, kako dovolimo ljudem, da so dosegljivi. Pravzaprav obstaja znatna razlika med tem, kaj smo pripravljeni sprejeti. Se opravičujem H. Roslingu-- rekel je, da je vse, kar ne uporablja prave statistike, laž- ampak velika razlika tu je, kako se s tem spopadamo s stališča javnosti. Zato smo razvili določene taktike in strategije, da to zakrijemo. Prva se imenuje "nagib."
This first one's called "the lean." And if you've ever been in a meeting where you play sort of meeting "chicken," you're sitting there, looking at the person, waiting for them to look away, and then quickly checking the device. Although you can see the gentleman up on the right is busting him.
Če ste bili na sestanku, kjer se igrate nekakšne "skrivalnice", sedite tam, gledate, kdaj bo druga oseba pogledala stran, in nato hitro preverite napravo. Čeprav lahko vidite, da ga je moški na desni spregledal.
"The stretch." OK, the gentleman on the left is saying, "Screw you, I'm going to check my device." But the guy, here, on the right, he's doing the stretch. It's that reeeee-e-e-each out, the physical contortion to get that device just below the tabletop.
"Razteg" Ok, gospod na levi si misli: "K vragu s tabo, preveril bom svoj telefon." Ampak tip na desni izvaja razteg. Ko se izte-e-e-eegnete, fizično zvijete, da spravite napravo čisto malo pod mizo.
Or, my favorite, the "Love you; mean it." (Laughter) Nothing says "I love you" like "Let me find somebody else I give a damn about."
Ali, moja najljubša: "Ljubim te, resno mislim." (Smeh) Nič ne reče "Ljubim te" kot "Naj poiščem nekoga, ki mi je pomemben". Ali tole iz Indije. To lahko najdete na YouTubu,
Or, this one, coming to us from India. You can find this on YouTube, the gentleman who's recumbent on a motorcycle while text messaging. Or what we call the "sweet gravy, stop me before I kill again!" That is actually the device.
gospodič, ki je zleknjen na motorju, pošilja sms-e. Ali drugače: "Ljubi bog, ustavite me, preden spet koga ubijem!" To je ta naprava.
What this is doing is, we find a -- (Laughter) a direct collision -- we find a direct collision between availability -- and what's possible through availability -- and a fundamental human need -- which we've been hearing about a lot, actually -- the need to create shared narratives. We're very good at creating personal narratives, but it's the shared narratives that make us a culture. And when you're standing with someone, and you're on your mobile device, effectively what you're saying to them is, "You are not as important as, literally, almost anything that could come to me through this device."
Kaj to povzroča, vidimo-- (Smeh) direkten trk-- vidimo direkten trk med dosegljivostjo-- in kar je možno skozi dosegljivost-- in osnovno človeško potrebo --o kateri smo veliko slišali-- potrebo po ustvarjanju skupne pripovedi. Zelo dobri smo v ustvarjanju osebne pripovedi, ampak skupne pripovedi ustvarjajo kulturo. Ko stojite z nekom in ste na svojem telefonu, mu pravzaprav sporočate tole: "Ti nisi tako pomemben kot dobesedno skoraj karkoli, kar lahko pride do mene skozi to napravo.
Look around you. There might be somebody on one right now, participating in multi-dimensional engagement.
Poglejte okrog sebe. Morda je kdo na telefonu ravno zdaj, sodeluje v multi-dimenzionalni dejavnosti.
(Laughter)
(Smeh)
Our reality right now is less interesting than the story we're going to tell about it later.
Naša realnost zdaj je manj zanimiva kot zgodba, ki jo bomo o tem povedali kasneje. Ta mi je res všeč. Ta ubogi fant, očiten rekvizit--
This one I love. This poor kid, clearly a prop -- don't get me wrong, a willing prop -- but the kiss that's being documented kind of looks like it sucks.
da ne bo pomote, prostovoljno je rekvizit-- ampak poljub, ki se snema, nekako izgleda zanič.
This is the sound of one hand clapping.
To je zvok ploska ene roke.
So, as we lose the context of our identity, it becomes incredibly important that what you share becomes the context of shared narrative, becomes the context in which we live. The stories that we tell -- what we push out -- becomes who we are. People aren't simply projecting identity, they're creating it.
Ko izgubimo kontekst naše identitete, postane neverjetno pomembno, da tisto, kar delimo, postane kontekst skupne pripovedi, postane kontekst, v katerem živimo. Zgodbe, ki jih povemo - kar potisnemo ven - postanejo to, kar smo. Ljudje ne projicirajo identitete, ustvarjajo jo. To je moja prošnja za vse v tej sobi.
And so that's the request I have for everybody in this room. We are creating the technology that is going to create the new shared experience, which will create the new world. And so my request is, please, let's make technologies that make people more human, and not less.
Ustvarjamo tehnologijo, ki bo ustvarila nove skupne izkušnje, ki bodo ustvarile nov svet. In tako je moja prošnja tale: prosim, ustvarjajmo tehnologijo, ki bo naredila ljudi bolj človeške in ne manj. Hvala.
Thank you.