What I wanted to talk to you about today is two things: one, the rise of a culture of availability; and two, a request. So we're seeing a rise of this availability being driven by mobile device proliferation, globally, across all social strata. We're seeing, along with that proliferation of mobile devices, an expectation of availability. And, with that, comes the third point, which is obligation -- and an obligation to that availability.
Danas bih želio govoriti o dvijema stvarima: prvo, napredak kulture dostupnosti, i drugo, jedan zahtjev. Vidimo rast dostupnosti koju pokreće rastuće posjedovanje mobitela, globalno, kroz sve društvene slojeve. Vidimo, zajedno s rastom ljudi koji posjeduju mobilne uređaje, očekivanje dostupnosti. I, s time, dolazimo do treće poante, a to je obveza -- obveza stalnoj dostupnosti.
And the problem is, we're still working through, from a societal standpoint, how we allow people to be available. There's a significant delta, in fact, between what we're willing to accept. Apologies to Hans Rosling -- he said anything that's not using real stats is a lie -- but the big delta there is how we deal with this from a public standpoint. So we've developed certain tactics and strategies to cover up.
A problem je, na kojem još uvijek radimo, s društvene točke gledišta, kako dopuštamo ljudima da budu dostupni. Postoji značajna delta (razilaženje), u činjenici, između onoga što smo spremni prihvatiti -- isprike Hansu Roslingu. On je rekao kako je laž sve što ne koristi stvarne podatke -- ali veliko razilaženje ovdje je kako se ponašamo prema tome s javne točke gledišta. Tako smo razvili određene taktike i strategije kako bi se prikrili.
This first one's called "the lean." And if you've ever been in a meeting where you play sort of meeting "chicken," you're sitting there, looking at the person, waiting for them to look away, and then quickly checking the device. Although you can see the gentleman up on the right is busting him.
Prva se naziva "mršava". I ako ste ikada bili na sastanku gdje ste glumili "kokoš", sjedite tamo, gledate u osobu, čekajući da se ta osoba okrene, i onda brzo provjeravate uređaj. Premda se ovdje vidi kako ga je gospodin s gornje desne strane uhvatio.
"The stretch." OK, the gentleman on the left is saying, "Screw you, I'm going to check my device." But the guy, here, on the right, he's doing the stretch. It's that reeeee-e-e-each out, the physical contortion to get that device just below the tabletop.
"Istezanje" OK, gospodin s lijeve strane kaže, "Nosi se, provjeriti ću svoj uređaj." Ali dečko, ovdje, s desna, on izvodi istezanje. To je ono proo-teee-zaa-njeee, fizička iskrivljenost kako biste prenijeli uređaj tik ispod stola.
Or, my favorite, the "Love you; mean it." (Laughter) Nothing says "I love you" like "Let me find somebody else I give a damn about."
Ili, moje omiljeno, "Volim te; mislim to." (Smijeh) Ništa ne govori, "Volim te" poput "Daj da pronađem nekog drugog do koga mi je stalo."
Or, this one, coming to us from India. You can find this on YouTube, the gentleman who's recumbent on a motorcycle while text messaging. Or what we call the "sweet gravy, stop me before I kill again!" That is actually the device.
Ili, ovo, dolazi iz Indije. Možete je pronaći na YouTube, gospodin koji leži na motociklu dok šalje smsove. Ili ono što nazivamo "dragi bože, zaustavi me prije nego što opet nekoga ubijem!" Ovo je u stvari uređaj.
What this is doing is, we find a -- (Laughter) a direct collision -- we find a direct collision between availability -- and what's possible through availability -- and a fundamental human need -- which we've been hearing about a lot, actually -- the need to create shared narratives. We're very good at creating personal narratives, but it's the shared narratives that make us a culture. And when you're standing with someone, and you're on your mobile device, effectively what you're saying to them is, "You are not as important as, literally, almost anything that could come to me through this device."
Ono što radi jest, nalazimo -- (Smijeh) direktni sraz -- pronađemo direktni sraz između dostupnosti -- i onoga što je moguće kroz dostupnost -- i osnovne ljudske potrebe -- o kojoj smo puno slušali -- potrebe da se kreiraju zajedničke priče. Mi smo jako dobri u stvaranju osobnih priča, ali nas zajedničke priče koje nas čine kulturom. I kada stojite s nekim, i koristite mobilni uređaj efektivno ono što im govorite jest, "Nisi toliko važan kao, doslovno, gotovo sve što je moglo doći do mene preko ovog uređaja."
Look around you. There might be somebody on one right now, participating in multi-dimensional engagement.
Pogledajte oko sebe. Možda postoji netko tko upravo sada, učestvuje u multi-dimenzionalnom angažmanu.
(Laughter)
(Smijeh)
Our reality right now is less interesting than the story we're going to tell about it later.
Naša stvarnost sada je manje interesantna od priče koju ćemo o njoj kasnije ispričati.
This one I love. This poor kid, clearly a prop -- don't get me wrong, a willing prop -- but the kiss that's being documented kind of looks like it sucks.
Ovu volim. Jadno dijete, očigledno je potpora -- nemojte me krivo shvaiti, voljna potpora -- ali poljubac koji je dokumentiran izgleda nekako bezveze.
This is the sound of one hand clapping.
Ovo je zvuk jedne ruke koja plješće.
So, as we lose the context of our identity, it becomes incredibly important that what you share becomes the context of shared narrative, becomes the context in which we live. The stories that we tell -- what we push out -- becomes who we are. People aren't simply projecting identity, they're creating it.
Dakle, dok gubimo kontekst našeg identiteta, postaje nam izuzetno važno da ono što dijelimo postaje kontekst podijeljene priče, postaje kontekst unutar kojeg živimo. Priče koje pričamo -- ono što izbacujemo -- postaje ono što jesmo. Mi jednostavno projeciramo identitet, oni ga stvaraju.
And so that's the request I have for everybody in this room. We are creating the technology that is going to create the new shared experience, which will create the new world. And so my request is, please, let's make technologies that make people more human, and not less.
A zahtjev koji imam za sve u ovoj dvorani. Stvaramo tehnologiju koja će stvoriti novo podijeljeno iskustvo, koje će stvoriti novi svijet. Moj zahtjev je, molim vas, stvarajmo tehnologije koje će učiniti ljude humanijima, a ne manje humanima.
Thank you.
Hvala vam.