So what I want to try to do is tell a quick story about a 404 page and a lesson that was learned as a result of it. But to start it probably helps to have an understanding of what a 404 page actually is.
Ajo c'ka dua te bej eshte te tregoj nje histori te shkurter. perafersisht 404 faqe edhe nje mesim-nxjerrje e mire si rezultat i kesaj. Por, ndoshta ndihmon qe para se te filloj te tregoj, duhet te ndaloj e te shpjegoj se çfare eshte kjo " faqe 404".
The 404 page is that. It's that broken experience on the Web. It's effectively the default page when you ask a website for something and it can't find it. And it serves you the 404 page. It's inherently a feeling of being broken when you go through it. And I just want you to think a little bit about, remember for yourself, it's annoying when you hit this thing. Because it's the feeling of a broken relationship.
Kjo eshte faqja 404. eshte ajo eksperience e thyer ne Web. eshte faqja e parazgjedhur kur i kerkon nje websajti diçka dhe nuk mund ta gjesh. Faqia qe shfaqet ne kete rast eshte faqia 404. Ndjesia qe perjeton kur shfaqet 404 eshte nje ndjesi mosfunksionimi. Mendoni per pak, rikthejuni kujteses, eshte e bezdisshme kur te shfaqet dicka e tille. Eshte ndjesia e nje mardhenieje te mbaruar.
And that's where it's actually also interesting to think about, where does 404 come from? It's from a family of errors actually -- a whole set of relationship errors, which, when I started digging into them, it looks almost like a checklist for a sex therapist or a couples counselor. You sort of get down there to the bottom and things get really dicey.
Dicka tjeter interesante per te cilen ja vlen te mendosh eshte, prej nga vjen faqia 404? Eshte si rezultat i nje sere gabimesh ne fakt-- nje seri gabimesh teknike, te cilat, teksa fillova te germoj me ne detaj, dukeshin pothuajse si nje liste e nje seksolologu apo nje keshilluesi ciftesh. Eshte pothuajse sikur ti shkosh gjerave deri ne fund dhe aty gjerat marrin per ters.
(Laughter)
(Te qeshura)
Yes.
Po.
But these things are everywhere. They're on sites big, they're on sites small. This is a global experience.
Gjera te ketij lloji i gjen ngado. I gjen ne site te medha apo te vogla. Kjo eshte nje eksperience globale
What a 404 page tells you is that you fell through the cracks. And that's not a good experience when you're used to experiences like this. You can get on your Kinect and you can have unicorns dancing and rainbows spraying out of your mobile phone. A 404 page is not what you're looking for. You get that, and it's like a slap in the face. Trying to think about how a 404 felt, and it would be like if you went to Starbucks and there's the guy behind the counter and you're over there and there's no skim milk. And you say, "Hey, could you bring the skim milk?" And they walk out from behind the counter and they've got no pants on. And you're like, "Oh, I didn't want to see that." That's the 404 feeling.
Ajo cfare te thote ty faqja 404 eshte se ti shkele neper kalbesira. Dhe kjo nuk eshte aspak nje eksperience e mire kur je mesuar tashme me eksperienca si keto. Ti mund te hapesh Kinectin tend dhe mund te shohesh njebriresha duke kercyer dhe ylbera qe dalin nga telefoni yt celular. Faqia 404, nuk eshte ajo qe jeni duke kerkuar. Ju del ajo, dhe eshte si nje shuplake ne fytyre. Duke u perpjekur te mendosh se si mund te jete ndjere faqia 404, do te qe njesoj sikurse te kishit shkuar ne Starbucks dhe pas banakut te ish nje djale dhe ti e kupton se nuk ka qumesht te skremuar. Dhe ti thua, "Hej, a mund te me japesh pak qumesht te skremuar?" Ata dalin qe pas banakut dhe ti dallon qe ato nuk kane veshur pantallona. Dhe ti reagon, "Oh, kjo nuk eshte aspak c'ka doja te shihja." Pak a shume, kjo eshte ndjesia e faqes 404.
(Laughter)
(Te qeshura)
I mean, I've heard about that.
Dua te them, kam degjuar per kete.
So where this comes into play and why this is important is I head up a technology incubator, and we had eight startups sitting around there. And those startups are focused on what they are, not what they're not, until one day Athletepath, which is a website that focuses on services for extreme athletes, found this video.
Pra, kur ndodh dicka e tille dhe pse kjo eshte e rendesishme. Kisha nje inkubator teknologjie, me tete biznese te reja perqark. Dhe keto biznese te reja jane te fokusuara ne ate cka ato bejne dhe jo ne ato cka nuk bejne. deri sa nje dite Athletepath, nje faqe web qe eshte e fokusuar ne sherbimet per atlete eksterme, gjeta kete video.
(Video) Guy: Joey!
(viedeo) Djali: Joey!
Crowd: Whoa!
Turrma: Whooa
Renny Gleeson: You just ... no, he's not okay. They took that video and they embedded it in their 404 page and it was like a light bulb went off for everybody in the place. Because finally there was a page that actually felt like what it felt like to hit a 404.
Renny Glesson: Jo nuk....jo, ai nuk eshte ne rregull. Ata e moren ate video dhe e vendosen ne faqen 404 cka sherbeu si nje llampe qe u fik per te gjithe. Sepse me ne fund aty ishte nje faqe ku ndjehej sikunder ndjehej kur hyje ne 404.
(Laughter)
(Te qeshura)
(Applause)
(Duartrokitje)
So this turned into a contest. Dailypath that offers inspiration put inspiration on their 404 page. Stayhound, which helps you find pet sitters through your social network, commiserated with your pet. Each one of them found this. It turned into a 24-hour contest. At 4:04 the next day, we gave out $404 in cash. And what they learned was that those little things, done right, actually matter, and that well-designed moments can build brands. So you take a look out in the real world, and the fun thing is you can actually hack these yourself. You can type in an URL and put in a 404 and these will pop. This is one that commiserates with you. This is one that blames you. This is one that I loved. This is an error page, but what if this error page was also an opportunity?
Pra kjo u kthye ne nje gare. Dailypath offron inspirim vendosen inspirim ne faqen 404. Stayhound, qe ndihmon gjetjen e kujdestareve per kafshet nepermjet rrjeteve sociale, e misheruar me kafshen tuaj shtepiake. Secili nga ata e ka gjetur kete. U kthye ne nje kontest 24 oresh. Ne oren 4:04, te dites tjeter, ne dhame 404 $ para te thata. Ajo qe mesuan ishte se ato gjerat e vogla, te bera mire, faktikisht kane rendesi, dhe ato momente te mire-dizenjuara mund te ndertojne marka. Pra, ne nje fare menyre mund te shohesh ne boten reale, dhe e bukura e kesaj eshte se mund ti piratosh vete. Mund te shtypesh nje URL dhe te futesh faqen 404 dhe ato te dalin. Kjo eshte nje nga ato qe ju meshiron. Kjo eshte nje nga ato qe te bejne me faj. Kjo eshte nje nga ato qe doja. Kjo eshte nje faqe me probleme, po sikur problemi te ishte zgjedhja?
So it was a moment in time where all of these startups had to sit and think and got really excited about what they could be. Because back to the whole relationship issue, what they figured out through this exercise was that a simple mistake can tell me what you're not, or it can remind me of why I should love you.
Pra, ishte nje moment ne kohe ku te gjithe ato biznese te reja duhet te ulen dhe te mendojne dhe entuziasmohen duke pritur se çka mund te jene. Duke u kthyer prap ne çeshtjen e marredhenies, ajo qe ato zbuluan gjate ketij ushtrimi ishte se nje gabim i vogel mund te me tregoj se çfar nuk je, ose mund te me kujtoj se pse te dua.
Thank you.
Faleminderit.
(Applause)
(DUARTOKITJE)