Your company launches a search for an open position. The applications start rolling in, and the qualified candidates are identified. Now the choosing begins. Person A: Ivy League, 4.0, flawless resume, great recommendations. All the right stuff. Person B: state school, fair amount of job hopping, and odd jobs like cashier and singing waitress. But remember -- both are qualified. So I ask you: who are you going to pick?
Vaša kompanija objavljuje otvoreno mjesto za posao. Prijave počinju da stižu, i kvalifikovani kandidati su identifikovani. Sada, proces izbora počinje. Osoba A: odličan fakultet, najviši prosjek, besprekoran rezime sjajne preporuke. Sve što je potrebno. Osoba B: prosječno obrazovanje, mnogo promjena posla, čudni poslovi kao kasirka ili pjevajuća konobarica. Ali ne zaboravite - oboje su kvalifikovani. Dakle, pitam vas: koga ćete izabrati?
My colleagues and I created very official terms to describe two distinct categories of candidates. We call A "the Silver Spoon," the one who clearly had advantages and was destined for success. And we call B "the Scrapper," the one who had to fight against tremendous odds to get to the same point. You just heard a human resources director refer to people as Silver Spoons and Scrappers --
Moje kolege i ja smo stvorili vrlo zvanične termine za opisivanje ove dvije kategorije aplikanata. Zovemo osobu A "srebrna kašika", ona koja je očigledno imala prednosti i bila predodređena za uspjeh. Osobu B zovemo "borac", ona koja je morala da se bori protiv mnogih prepreka da stigne do iste tačke. Upravo ste čuli direktora ljudskih resursa kako klasifikuje ljude kao Srebrne kašike i Borce -
(Laughter)
(Smijeh)
which is not exactly politically correct and sounds a bit judgmental. But before my human resources certification gets revoked --
što nije baš politički korektno i zvuči malo osudjujuće. Ali prije nego što mi oduzmu poziciju -
(Laughter)
(Smijeh)
let me explain.
dozvolite mi da objasnim.
A resume tells a story. And over the years, I've learned something about people whose experiences read like a patchwork quilt, that makes me stop and fully consider them before tossing their resumes away. A series of odd jobs may indicate inconsistency, lack of focus, unpredictability. Or it may signal a committed struggle against obstacles. At the very least, the Scrapper deserves an interview.
Rezime priča priču. Tokom godina, naučila sam nešto o ljudima čija iskustva grade platno puno zakrpa, što me natjera da stanem i potpuno ih osmotrim prije bacanja njihovog rezimea. Niz neobičnih poslova može da ukazuje na nedosljednost, manjak koncentracije, nepredvidljivost. Ili, može da ukazuje na posvećenu borbu protiv prepreka. U najgorem slučaju, Borac zaslužuje intervju.
To be clear, I don't hold anything against the Silver Spoon; getting into and graduating from an elite university takes a lot of hard work and sacrifice. But if your whole life has been engineered toward success, how will you handle the tough times? One person I hired felt that because he attended an elite university, there were certain assignments that were beneath him, like temporarily doing manual labor to better understand an operation. Eventually, he quit. But on the flip side, what happens when your whole life is destined for failure and you actually succeed?
Da se razumijemo, nemam ništa protiv Srebrne kašike; upisati i završiti elitni fakultet zahtjeva mnogo truda i žrtve. Ali, ako je vaš cijeli život izgrađen za uspjeh, kako čete podnijeti teška vremena? Jedna osoba koju sam zaposlila je mislila da, pošto je završila elitni fakultet, ima zadataka koji su mu ispod časti, na primjer privremen ručni rad da bi bolje razumio posao. Vremenom, odustao je. Ali, sa druge strane, šta se dešava kad vam je čitav život suđen neuspjeh a zapravo uspijete?
I want to urge you to interview the Scrapper. I know a lot about this because I am a Scrapper. Before I was born, my father was diagnosed with paranoid schizophrenia, and he couldn't hold a job in spite of his brilliance. Our lives were one part "Cuckoo's Nest," one part "Awakenings" and one part "A Beautiful Mind."
Želim da vas ubijedim da intervjuišete Borca. Znam dosta o ovome jer sam i ja Borac. Prije nego što sam rođena, ocu mi je dijagnostifikovana paranoidna šizofrenija, i nije mogao da zadrži posao bez obzira na svoju pamet. Životi su nam bili dijelom "Let iznad kukavičjeg gnijeza" dijelom "Buđenje" i dijelom "Blistavi um".
(Laughter)
(Smijeh)
I'm the fourth of five children raised by a single mother in a rough neighborhood in Brooklyn, New York. We never owned a home, a car, a washing machine, and for most of my childhood, we didn't even have a telephone. So I was highly motivated to understand the relationship between business success and Scrappers, because my life could easily have turned out very differently. As I met successful business people and read profiles of high-powered leaders, I noticed some commonality.
Četvrto sam od pet djece odgojeno od strane same majke u opasnom komšiluku u Bruklinu, Nju Jorku. Nikad nismo imali kuću, auto, mašinu za veš, ni, većinu mog djetinjstva, telefon. Dakle, bila sam jako motivisana da shvatim vezu između poslovnog uspjeha i Boraca, jer je i moj život lako mogao biti potpuno drugačiji. Kako sam upoznavala uspješne poslovne ljude, i čitala profile moćnih vođa, primijetila sam sličnosti.
Many of them had experienced early hardships, anywhere from poverty, abandonment, death of a parent while young, to learning disabilities, alcoholism and violence. The conventional thinking has been that trauma leads to distress, and there's been a lot of focus on the resulting dysfunction. But during studies of dysfunction, data revealed an unexpected insight: that even the worst circumstances can result in growth and transformation. A remarkable and counterintuitive phenomenon has been discovered, which scientists call Post Traumatic Growth.
Mnogi od njih su prošli teška iskustva, od siromaštva, napuštenosti, smrti roditelja tokom mladosti, do invaliditeta, alkoholizma i nasilja. Konevncionalno razmišljanje je da trauma vodi nestabilnosti, i dosta svjetla je bačeno da rezultujući deformitet. Ali tokom proučavanja deformiteta, podaci su otkrili nešto neočekivano: čak i najgore okolnosti mogu dovesti do rasta i transformacije. Nevjerovatan fenomen je otkriven, koji naučnici nazivaju Post-traumatični rast.
In one study designed to measure the effects of adversity on children at risk, among a subset of 698 children who experienced the most severe and extreme conditions, fully one-third grew up to lead healthy, successful and productive lives. In spite of everything and against tremendous odds, they succeeded. One-third.
U jednoj studiji dizajniranoj da mjeri nivo efekata uzrokovanih nedaćama na djeci pod rizikom, među grupom od 698 djece koji su iskusili najteže i najekstremnije okolnosti, trećina je odrasla u zdrave, uspješne i produktivne ljude. Uprkos svemu i protiv nevjerovatnih šansi, uspjeli su. Jedna trećina.
Take this resume. This guy's parents give him up for adoption. He never finishes college. He job-hops quite a bit, goes on a sojourn to India for a year, and to top it off, he has dyslexia. Would you hire this guy? His name is Steve Jobs.
Pogledajmo ovaj rezime. Roditelji ove osobe su ga dali na usvajanje. Nikad nije završio fakultet. Mijenja poslove često jedan period, ode na godišnji put u Indiju, i povrh svega, ima disleksiju. Da li biste ga vi zaposlili? Njegovo ime je Stiv Džobs.
In a study of the world's most highly successful entrepreneurs, it turns out a disproportionate number have dyslexia. In the US, 35 percent of the entrepreneurs studied had dyslexia. What's remarkable -- among those entrepreneurs who experience post traumatic growth, they now view their learning disability as a desirable difficulty which provided them an advantage because they became better listeners and paid greater attention to detail. They don't think they are who they are in spite of adversity, they know they are who they are because of adversity. They embrace their trauma and hardships as key elements of who they've become, and know that without those experiences, they might not have developed the muscle and grit required to become successful.
U studiji o najuspješnijim svjetskim preduzetnicima, zaključeno je da velik broj ima disleksiju. U SAD, 35% proučavanih preduzentika ima disleksiju. Izvanredno je što - ti preduzetnici koji iskuse post-traumatični rast, sada vide svoj invaliditet kao poželjnu poteškoću koja im je pružila prednost jer su postali bolji slušaoci i više obraćali pažnju na detalje. Ne misle da su ono što jesu upkros nedaćama, znaju da su ono što jesu zbog nedaća. Prigrlili su svoje traume i tegobe kao ključne elemente svog karaktera, i znaju da, bez tih iskustava, možda nikad ne bi razvili volju i želju potrebnu za doživljeni uspjeh.
One of my colleagues had his life completely upended as a result of the Chinese Cultural Revolution in 1966. At age 13, his parents were relocated to the countryside, the schools were closed and he was left alone in Beijing to fend for himself until 16, when he got a job in a clothing factory. But instead of accepting his fate, he made a resolution that he would continue his formal education. Eleven years later, when the political landscape changed, he heard about a highly selective university admissions test. He had three months to learn the entire curriculum of middle and high school. So, every day he came home from the factory, took a nap, studied until 4am, went back to work and repeated this cycle every day for three months. He did it, he succeeded. His commitment to his education was unwavering, and he never lost hope. Today, he holds a master's degree, and his daughters each have degrees from Cornell and Harvard.
Jednom od mojih kolega je život bio potpuno uništen kao posljedica Kineske Kulturološke Revolucije 1966. Sa 13 godina, roditelji su mu se preselili na selo, škole su zatvorene i ostavljen je sam u Pekingu do svoje 16., kada se zaposlio u fabrici odjeće. Ali, umjesto da prihvati svoju sudbinu, odlučio je da nastavi svoje formalno obrazovanje. 11 godina kasnije, kada se politička situacija promijenila, čuo je za jako selektivan prijemni test za fakultet. Imao je 3 mjeseca da nauči čitav nastavni plan i program srednje i više škole. Dakle, svakog dana bi došao kući iz fabrike, odspavao, učio do 4 ujutru, otišao nazad na posao i ponovio ovaj režim svakog dana tri mjeseca. Uspio je. Njegova posvećenost obrazovanju je bila neumoljiva, i nikad nije izgubio nadu. Danas, ima Master diplomu, a njegove ćerke diplome sa Kornela i Harvarda.
Scrappers are propelled by the belief that the only person you have full control over is yourself. When things don't turn out well, Scrappers ask, "What can I do differently to create a better result?" Scrappers have a sense of purpose that prevents them from giving up on themselves, kind of like if you've survived poverty, a crazy father and several muggings, you figure, "Business challenges? --
Borci su vodjeni vjerovanjem da je jedina osoba nad kojom imas kompletnu kontrolu - ti. Kada stvari ne ispadnu dobro, Borci se pitaju: "Šta mogu da uradim drugačije za bolji rezultat?" Borci imaju osjećaj svrhe koji ih sprječava da odustanu od sebe, otprilike da, ako ste preživjeli siromaštvo, ludog oca i par pljački, mislite, "Poslovni izazov?" -
(Laughter)
(Smijeh)
Really? Piece of cake. I got this."
Stvarno? Prosto k'o pasulj.
(Laughter)
(Smijeh)
And that reminds me -- humor. Scrappers know that humor gets you through the tough times, and laughter helps you change your perspective.
I to me podsjeti - humor. Borci znaju da vas humor izvuče iz teških vremena, a smijeh vam pomaže da promijenite perspektivu.
And finally, there are relationships. People who overcome adversity don't do it alone. Somewhere along the way, they find people who bring out the best in them and who are invested in their success. Having someone you can count on no matter what is essential to overcoming adversity. I was lucky. In my first job after college, I didn't have a car, so I carpooled across two bridges with a woman who was the president's assistant. She watched me work and encouraged me to focus on my future and not dwell on my past. Along the way I've met many people who've provided me brutally honest feedback, advice and mentorship. These people don't mind that I once worked as a singing waitress to help pay for college.
I konačno, veze. Ljudi koji prevaziđu nedaće ne urade to sami. Negdje na putu, naiđu na ljude koji vide najbolje u njima i koji su posvećeni njihovom uspjehu. Imati nekoga na koga možete da računate bez obzira na sve je ključno u prevazilaženju nedaća. Ja sam imala sreće. Na svom prvom poslu nakon fakulteta, nisam imala kola, pa sam stopirala preko dva mosta sa predsjednikovom asistentkinjom. Gledala me kako radim i bodrila me da se koncentrišem na budućnost i ne gledam u prošlost. Na putu sam upoznala mnoge ljude koji su mi pružili brutalno iskrene reakcije, savjete i mentorstvo. Ove ljude nije briga što sam jednom radila kao pjevajuća konobarica da platim fakultet.
(Laughter)
(Smijeh)
I'll leave you with one final, valuable insight. Companies that are committed to diversity and inclusive practices tend to support Scrappers and outperform their peers. According to DiversityInc, a study of their top 50 companies for diversity outperformed the S&P 500 by 25 percent.
Ostaviću vas sa jednim finalnim, značajnim pogledom. Kompanije posvećene raznovrsnosti i inkluzivne prakse teže podržavanju Boraca i tako pobjeđuju rivale. Prema DiveristyInc, studija njihovih top 50 raznovrsnih kompanija je nadmašila S&P 500 za 25%.
So back to my original question. Who are you going to bet on: Silver Spoon or Scrapper? I say choose the underestimated contender, whose secret weapons are passion and purpose.
Vratimo se mom prvom pitanju. Na koga se kladite: Srebrnu kašiku ili Borca? Ja kažem, izaberite potcijenjenog takmičara čija tajna oružja su strast i smisao.
Hire the Scrapper.
Zaposlite borca.
(Applause)
(Aplauz)