I'm a designer and an educator. I'm a multitasking person, and I push my students to fly through a very creative, multitasking design process. But how efficient is, really, this multitasking?
Ja sam dizajner i predavač. Ja sam čovjek od multitaskinga i tjeram svoje učenike da lete kroz vrlo kreativan, multitasking proces dizajna. Ali koliko je multitasking zapravo učinkovit?
Let's consider for a while the option of monotasking. A couple of examples. Look at that. This is my multitasking activity result. (Laughter) So trying to cook, answering the phone, writing SMS, and maybe uploading some pictures about this awesome barbecue.
Razmotrimo malo opciju monotaskinga. Evo nekoliko primjera. Pogledajte to. Ovo je rezultat mojeg multitaskinga. (Smijeh) Pokušaj kuhanja, odgovaranja na pozive, pisanja SMS-a, i možda uploadanja nekih slika ovog odličnog roštilja.
So someone tells us the story about supertaskers, so this two percent of people who are able to control multitasking environment. But what about ourselves, and what about our reality? When's the last time you really enjoyed just the voice of your friend? So this is a project I'm working on, and this is a series of front covers to downgrade our super, hyper — (Laughter) (Applause) to downgrade our super, hyper-mobile phones into the essence of their function.
Netko je ispričao priču o supertaskerima, onih dva posto ljudi koji mogu kontrolirati multitasking okolinu. Ali što je s nama i našom stvarnošću? Kad ste zadnji put zbilja uživali samo u glasu svog prijatelja? To je projekt na kojem radim, a ovo je serija korica za mobitel koje trebaju svesti naše super, hiper --- (Smijeh) (Pljesak) trebaju svesti naše super, hiper mobitele na bit njihove funkcije.
Another example: Have you ever been to Venice? How beautiful it is to lose ourselves in these little streets on the island. But our multitasking reality is pretty different, and full of tons of information. So what about something like that to rediscover our sense of adventure?
Još jedan primjer: Jeste li ikad bili u Veneciji? Predivno je izgubiti se u ovim uličicama na otoku. Ali naša multitasking stvarnost dosta je drugačija i puna informacija. Što kažete na nešto poput ovoga kako bismo ponovno otkrili svoj osjećaj za avanturu?
I know that it could sound pretty weird to speak about mono when the number of possibilities is so huge, but I push you to consider the option of focusing on just one task, or maybe turning your digital senses totally off.
Znam da pričanje o mono (jednom) može zvučati dosta čudno kad je broj mogućnosti ogroman, ali potičem vas da razmislite o opciji fokusiranja na samo jedan zadatak ili potpunog isključivanja svojih digitalnih osjetila.
So nowadays, everyone could produce his mono product. Why not? So find your monotask spot within the multitasking world. Thank you. (Applause)
Danas bi svatko mogao proizvesti svoj mono proizvod. Zašto ne? Nađite svoje monotask mjesto u multitasking svijetu. Hvala. (Pljesak)