I can't think of anyone who just has one interest in life, and that's all they want to do for the rest of their life.
Ne znam nikoga ko ima samo jedno interesovanje u životu, i samo time želi da se bavi do kraja svog života.
[The Way We Work]
[Način na koji radimo]
Around 15 percent of American workers don't have traditional full-time jobs. They're half-time, part-time, contract workers or temps. The term "side hustle" just seems to fit with this ethos where people are putting together a few different things to make a living.
Oko 15 procenata zaposlenih u Americi nema tradicionalne poslove. Rade pola radnog vremena, na određeno, honorarno ili privremeno. Termin „posao sa strane“ odgovara ovom etosu gde ljudi rade nekoliko stvari da bi zaradili za život.
The word "side hustle" has its roots in popular African American newspapers. In the 1920s, these papers used the word "hustle" to refer to some kind of scam. By the 1950s, they were using "side hustle" to refer to legitimate work, too. A side hustle is a little different than a second job. A second job is about necessity. While a side hustle can certainly bring in extra income, it's a little more aspirational. Side hustle captures a certain kind of scrappy, entrepreneurial spirit.
Reč „posao sa strane“ ima korene u popularnim afroameričkim novinama. U 1920-im, te novine su koristile reč „sa strane“ da označe nekakvu prevaru. Do pedesetih godina, koristile su „posao sa strane“ da označe legitiman posao. Posao sa strane je malo drugačiji od drugog posla. Drugi posao je potreba. Iako posao sa strane može takođe doneti dodatnu zaradu, on se radi iz strasti. On označava onaj snalažljivi preduzetnički duh.
I've interviewed more than 100 women of color on Side Hustle Pro who started successful side hustles. Nailah Ellis-Brown started Ellis Island Tea out of her trunk. Arsha Jones started her famous Capital City Co Mambo Sauce with one product and a PayPal link. All these women are running side hustles. What exactly does this tell us?
Intervjuisala sam više od 100 obojenih žena za Side Hustle Pro, žena koje su osnovale uspešne poslove sa strane. Naila Elis-Braun je osnovala Elis Island Tea iz prtljažnika. Arša Džons je osnovala svoj čuveni sos Capital City Co Mambo sa jednim proizvodom i linkom za PayPal. Sve ove žene vode poslove sa strane. Šta nam tačno ovo govori?
First, that people are seeing opportunity within their communities. The goal here isn't necessarily to be the next Coca-Cola or Google. Scale is great, but there's also beauty in a successful business that's built for a specific audience.
Prvo, da ljudi vide priliku u svojim zajednicama. Ovde cilj nije obavezno da budete sledeća Kola kola ili Gugl. Veličina je dobra, ali ima lepote u uspešnom poslu koji je nastao za određenu publiku.
Second, people are increasingly interested in being their own boss. Being your own boss takes discipline. Self-made millionaires tend to have one big trait in common: they make decisions, hold themselves accountable and push through in the face of challenges. A side hustle is a great way to try out being your own boss and see if you have those skills before fully stepping out on your own.
Drugo, ljudi su sve više zainteresovani da budu sami svoj šef. To zahteva disciplinu. Samoostvareni milioneri imaju jednu zajedničku stvar: donose odluke, sami su odgovorni, i guraju napred kad su suočeni sa izazovima. Posao sa strane je odličan način da isprobate da budete svoj šef i vidite da li imate te veštine pre nego što potpuno pređete na to.
Third, people are multipassionate. I want to stress that not every side hustle is started because someone hates their job. Many are started simply because people are interested in lots of different things. Lisa Price, who started a hair and beauty company, Carol's Daughter, was working in television production when she started side-hustling. She says she actually loved her job. It was the fact that she came home every day feeling good that led her to start experimenting with making fragrances and hair oils in her kitchen. We're always being taught that we're supposed to know what we want to do when we grow up. But when you're multipassionate, you want to dip and dabble in those different things. It doesn't mean that you're not committed to your job, it just means that you have other outlets that bring you joy.
Treće, ljudi imaju mnogo strasti. Želim da naglasim da nije svaki posao sa strane nastao zato što neko mrzi svoj posao. Mnogi su nastali jednostavno zato što ljude zanima mnogo raznih stvari. Lisa Prajs, koja je osnovala kozmetičku kompaniju Carol's Daughter, radila je u televizijskoj produkciji kada je počela da radi sa strane. Kaže da je stvarno volela svoj posao. Svakog dana se kući vraćala osećajući se dobro i to ju je navelo da eksperimentiše sa pravljenjem mirisa i ulja za kosu u svojoj kuhinji. Uvek nam govore da bi trebalo da znamo šta želimo da budemo kad porastemo. Ali kad imate mnogo strasti, želite da se oprobate u njima. To ne znači da niste posvećeni svom poslu, samo znači da imate druge izvore koji vam donose radost.
And that brings me to the final thing the side hustle revolution shows us: people want to make a bet on themselves. Side hustles are appealing because it's easier to take that chance when you have some kind of income coming in. Even if a side hustle doesn't take off, it's still an investment in yourself. Forty-one percent of millennials who have a side hustle say they've shared this information with their employers. They're not worried about their managers reacting negatively. They recognize all the learning and growth that comes with running a side hustle. Everyone is looking to feel fulfilled. Thirty-eight percent of baby boomers feel some kind of regret about their career. No one wants that.
I to me dovodi do poslednje stvari koju nam revolucija posla sa strane pokazuje: ljudi žele da se opklade na sebe. Poslovi sa strane su privlačni jer je lakše rizikovati kada imate nekakav prihod. Čak i ako taj posao ne uspe, to je investicija u sebe. Četrdeset jedan posto milenijalaca koji imaju posao sa strane kažu da su o tome pričali svojim pretpostavljenima. Ne brinu da će njihovi nadređeni reagovati negativno. Oni prepoznaju učenje i razvoj koje donosi vođenje posla. Svako želi da bude ispunjen. Trideset osam procenata bejbi-bum generacije žali zbog nečeg u karijeri. Niko to ne želi.
The truth is that there are many different ways to find happiness through what we do. Side hustles are about embracing that hope that we can be the ones making the decisions in how we spend our work lives.
Istina je da postoji mnogo načina da se pronađe sreća kroz ono što radimo. Poslovi sa strane predstavljaju prihvatanje te nade da mi možemo biti ti koji donose odluke o tome kako provodimo karijere.