So for the past year and a half, my team at Push Pop Press and Charlie Melcher and Melcher Media have been working on creating the first feature-length interactive book. It's called "Our Choice" and the author is Al Gore. It's the sequel to "An Inconvenient Truth," and it explores all the solutions that will solve the climate crisis.
Bir yarim yildan beri Push Pop Press', Charlie Melcher va Melcher Media'lardan iborat guruhim eng birinchi to'liq interaktiv kitobni ishlab chiqish bo'yicha ish olib borishayotgan edi. U "Our Choice" ("Bizning Tanlaganimiz") deb ataladi va muallifi Al Gore. Bu kitob "An Inconvenient Truth" ("Noqulay Haqiqat") kitobining davomi va bu iqlim inqirozini hal qiladigan hamma yechimlarni izlaydi.
The book starts like this. This is the cover. As the globe spins, we can see our location, and we can open the book and swipe through the chapters to browse the book. Or, we can scroll through the pages at the bottom. And if we wanted to zoom into a page, we can just open it up. And anything you see in the book, you can pick up with two fingers and lift off the page and open up. And if you want to go back and read the book again, you just fold it back up and put it back on the page. And so this works the same way; you pick it up and pop it open.
Kitob shunday boshlanadi. Bu kitboning muqovasi. Yer shari aylangan sayin, biz turgan joyimizni ko'ra olamiz. Keyin esa, kitobni ochamiz va kitobni ko'rib chiqishimiz uchun kitob boblarini varaqlab ko'ramiz. Yoki quyidagi sahifalarni o'tkazib ko'ramiz. Agar sahifani kattalashtirishni xohlasak, uni ochimiz mumkin. Kitobda ko'rib turgan har qanday narsani ikkita barmoq bilan ko'tarib, sahifani ko'tarib ocha olasiz. Agar orqaga qaytib, kitobni yana o'qishni istasangiz, uni qayirb qo'yib, yana sahifaga qaytib qo'yishingiz mumkin. Hullas, bu huddi shu usulda ishlaydi: uni ko'tarasiz va darrov ochiladi.
(Audio) Al Gore: I consider myself among the majority who look at windmills and feel they're a beautiful addition to the landscape.
(Tovushli) Al Gore: Men o'zimni shamol tegirmonlariga qarab, ularning tabiatga go'zal qo'shimcha ekanligini his qiladigan ko'pchilik insonlardan deb hisoblayman.
Mike Matas: And so throughout the whole book, Al Gore will walk you through and explain the photos. This photo, you can you can even see on an interactive map. Zoom into it and see where it was taken. And throughout the book, there's over an hour of documentary footage and interactive animations. So you can open this one.
Mike Matas: Shunday qilib, butun kitob bo'ylab, Al Gore sizni kitob bilan tanishtirb, rasmlarni tushuntirib beradi. Bu rasmni hattoki interaktiv haritada ko'ra olasiz. Rasmning hajmini kattaytiring va uning qayerda olingani ko'rasiz. Va butunlay kitob bo'ylab, bir soatdan oshiq hujjatli voqealar va interaktiv harakatli ko'rsatuvlar bor. Mana bu birini ochsangiz bo'ladi,
(Audio) AG: Most modern wind turbines consist of a large ...
(Tovushli) AG: Ko'pchilik zamonaviy turbinalar katta...dan iborat.
MM: It starts playing immediately. And while it's playing, we can pinch and peak back at the page, and the movie keeps playing. Or we can zoom out to the table of contents, and the video keeps playing. But one of the coolest things in this book are the interactive infographics. This one shows the wind potential all around the United States. But instead of just showing us the information, we can take our finger and explore, and see, state by state, exactly how much wind potential there is. We can do the same for geothermal energy and solar power.
MM: Darrov ijro etishni boshlaydi. U ijro etayotganda, biz sahifani yana ushlab, ochib yopishimiz mumkin, va kino davom etaveradi. Yoki biz mundarija sahifasini kattaytirib ko'rishimiz mumkin, shunda ham video ijro etishda davom etaveradi. Ammo, bu kitobdagi eng ajoyib narsalardan biri interaktiv infografikadir (rasmli ma'lumotlar). Mana bu esa Amerika Qo'shma Shtatlari bo'ylab shamol kuchini ko'rsatadi. Lekin bizga faqatgina ma'lumotni ko'rsatishning o'rniga, biz shtatma shtat qancha shamol kuchi borligini aniq qo'l barmog'i bilan izlanib ko'rishimiz mumkin. Biz geotermal energiya va quyosh kuchini bilishimiz uchun ham huddi shunday qilsak bo'ladi.
This is one of my favorites. So this shows ... (Laughter) (Applause) When the wind is blowing, any excess energy coming from the windmill is diverted into the battery. And as the wind starts dying down, any excess energy will be diverted back into the house -- the lights never go out. And this whole book, it doesn't just run on the iPad. It also runs on the iPhone. And so you can start reading on your iPad in your living room and then pick up where you left off on the iPhone. And it works the exact same way. You can pinch into any page. Open it up.
Mana bu mening eng yaxshi ko'rganlarimdan biri. Hullas, bu shuni ko'rsatadi ... (Kulgi) (Qarsaklar) Shamol esayotganda, shamol tegirmonidan kelayotgan ortiqcha energiya quvvatga aylanadi. Va shamol sekinlashib, tamom bo'lishni boshlaganda, ortiqcha energiya yana qaytib uyga keladi -- chiroqlar hech qachon o'chmaydi. Bu kitob, nafaqat iPadda ishlaydi, balki iPhoneda ham ishlaydi. Hullas, dam olish xonangizda o'tirib, buni iPadda o'qishni boshlashingiz mumkin va keyinroq to'xtagan joyingizdan iPhoneda o'qishni davom ettirishingiz mumkin. Bu huddi shunday ishlaydi. Xohlagan sahifaga borib, uni ochishingiz mumkin.
So that's Push Pop Press' first title, Al Gore's "Our Choice." Thank you. (Applause)
Bu esa "Push Pop Press", Al Gorening "Our Choice" ("Bizning tanlaganimiz") asarining birinchi sarlavhasi. Rahmat. (Qarsaklar)
Chris Anderson: That's spectacular. Do you want to be a publisher, a technology licenser? What is the business here? Is this something that other people can do?
Chris Anderson: Bu juda ham ajoyib. Siz nashriyotchi, texnologik patent beruvchi bo'lishni xohlaysizimi? Bu yerda qanday tijorat bor? Bu boshqa odamlar qila oladigan narsami?
MM: Yeah, we're building a tool that makes it really easy for publishers right now to build this content. So Melcher Media's team, who's on the East coast -- and we're on the West coast, building the software -- takes our tool and, every day, drags in images and text.
MM: Ha, biz hozir nashriyotchilarga bu mundarijadagilarni ishlab chiqarishini juda ham osonlashtiradigan asbob tayyorlayapmiz. Sharqiy qrig'oqdagi Melcher Media komandasi va G'arbiy qirg'oqda biz dastur quryapmiz -- bizning asbobimizni olib, har kuni rasmlarni va matnlarni ko'chiradi.
CA: So you want to license this software to publishers to make books as beautiful as that? (MM: Yes.) All right. Mike, thanks so much.
CA: Siz bu dasturni nashriyotchilar mana shunday chiroyli kitoblarni ishlab chiqarishi uchun litsenziyalamoqchisiz? (MM: Ha.) Ho'p. Mayk (Mike), katta rahmat.
MM: Thank you. (CA: Good luck.)
MM: Rahmat. (CA: Omad.)
(Applause)
(Qarsaklar)