I'm McKenna Pope. I'm 14 years old, and when I was 13, I convinced one of the largest toy companies, toymakers, in the world, Hasbro, to change the way that they marketed one of their most best-selling products.
我叫麦肯娜·波普 今年14岁 在我十三岁的时候 我成功地说服了 世界上最大的 玩具公司之一“孩之宝“[Hasbro] 改变了他们对其最畅销玩具的 营销策略
So allow me to tell you about it. So I have a brother, Gavin. When this whole shebang happened, he was four. He loved to cook. He was always getting ingredients out of the fridge and mixing them into these, needless to say, uneatable concoctions, or making invisible macaroni and cheese. He wanted to be a chef really badly. And so what better gift for a kid who wanted to be a chef than an Easy-Bake Oven. Right? I mean, we all had those when we were little. And he wanted one so badly.
也就是我要讲给大家的故事 我有个弟弟叫嘉文 这整件事儿发生的时候他才四岁 嘉文很喜欢做饭 他常常从冰箱里拿出各种食材 把他们搅合成...呃 不用说 乱七八糟的东西 有时候他会假装自己在做通心粉和起司 嘉文真的很想当一个厨师 于是我就想 对于一个想作大厨的小朋友来说 还有什么是比一个简易烤箱更好的礼物呢!不是吗? 我是说 我们小时候都曾经有过类似的经历 而且我弟弟真的很想要一个
But then he started to realize something. In the commercials, and on the boxes for the Easy-Bake Ovens, Hasbro marketed them specifically to girls. And the way that they did this was they would only feature girls on the boxes or in the commercials, and there would be flowery prints all over the ovens and it would be in bright pink and purple, very gender-specific colors to females, right? So it kind of was sending a message that only girls are supposed to cook; boys aren't. And this discouraged my brother a lot. He thought that he wasn't supposed to want to be a chef, because that was something that girls did. Girls cooked; boys didn't, or so was the message that Hasbro was sending.
但是紧接着他发现 所有”孩之宝“所有简易烤箱的广告和包装 都是专门为女孩设计的 他们的广告和产品包装盒上 只会出现女孩子们 烤箱布满了花朵图案 而且花朵也会是亮粉和紫色 非常女孩子的颜色 不是吗? 它好像在传递一个信息 只有女孩子才可以喜爱厨艺 男孩子不可以 这点让我的小弟弟颇受打击 他甚至觉得自己不应该梦想成为厨师 因为这是女孩子才想要做的事情 女孩子才做饭呢 这不是男孩子的事情 或者说 这是 ”孩之宝“公司所传递的信息
And this got me thinking, God, I wish there was a way that I could change this, that could I have my voice heard by Hasbro so I could ask them and tell them what they were doing wrong and ask them to change it. And that got me thinking about a website that I had learned about a few months prior called Change.org. Change.org is an online petition-sharing platform where you can create a petition and share it across all of these social media networks, through Facebook, through Twitter, through YouTube, through Reddit, through Tumblr, through whatever you can think of. And so I created a petition along with the YouTube video that I added to the petition basically asking Hasbro to change the way that they marketed it, in featuring boys in the commercials, on the boxes, and most of all creating them in less gender-specific colors.
于是我就想 天哪 我真希望我可以改变这件事 我可以不可以让”孩之宝“知道我的想法 这样我就可以告诉他们 这样的营销策略是不对的 需要改变 于是我想到了几个月前 我看见的一个网站 名字叫做change.org change.org是一个网上分享各种请愿的平台 在这里你可以发表自己的请愿并且 在各种社交网络上分享 包括facebook和twitter 通过Youtube, Reddit和Tumblr 以及各种你能够想到的平台 因此我发表了自己的请愿书 并且在youtube上加上了一个视频 请”孩之宝“ 考虑改变自己的市场营销策略 在广告和包装盒上出现男孩 并且最重要的是设计它们时 采用一些更为中性的颜色。
So this petition started to take off -- humongously fast, you have no idea. I was getting interviewed by all these national news outlets and press outlets, and it was amazing. In three weeks, maybe three and a half, I had 46,000 signatures on this petition.
令我吃惊的是我的请愿书 超级快的得到了重视 我马上受到了国内新闻媒体 和出版业的各种采访 真是棒极了 在短短的三周到三周半的时间 我的请愿书收到了46,0000的支持签名
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Thank you.
谢谢大家
So, needless to say, it was crazy. Eventually, Hasbro themselves invited me to their headquarters so they could go and unveil their new Easy-Bake Oven product to me in black, silver and blue. It was literally one of the best moments of my life. It was like "Willy Wonka and the Chocolate Factory." That thing was amazing.
所以 不用说 这真的很疯狂 最后 ”孩之宝“邀请我去了公司总部 向我展示了他们的 最新简易烤箱产品 三种颜色: 白色 银色和蓝色 这绝对是我一生中最棒的时刻之一 简直就像”查理和巧克力工厂“ 一样奇妙美好
What I didn't realize at the time, however, was that I had become an activist, I could change something, that even as a kid, or maybe even especially as a kid, my voice mattered, and your voice matters too. I want to let you know it's not going to be easy, and it wasn't easy for me, because I faced a lot of obstacles. People online, and sometimes even in real life, were disrespectful to me and my family, and talked about how the whole thing was a waste of time, and it really discouraged me. And actually, I have some examples, because what's better revenge than displaying their idiocy? So, let's see. From user name Liquidsore29 -- interesting user names we have here— "Disgusting liberal moms making their sons gay." Liquidsore29, really? Really? Okay. How about from Whiteboy77AGS: "People always need something to (female dog) about." From Jeffrey Gutierrez: "OMG, shut up. You just want money and attention."
但是在那一时刻我并没有注意到 我成为了一个活跃分子 我可以改变一些事情 即使我是个小孩子 或者说 连我这样的小孩子 的呼声都会被关注 那么你们的一定也可以 我还想让大家知道这件事情并不简单 之前对我来说也不简单 因为我也经历了重重困难 网民甚至真实生活中的人 因此对我和我的家庭表示不尊重 埋怨这整件事情都是浪费时间 我也曾一度非常沮丧 事实上 我可以举出几个给大家看 因为还有什么比在这里展示他们的愚蠢更棒的回击呢? 来 我们看看 用户名Liquidsore29 (口疮29)- 这个用户名真有趣- 他说:”恶心的自由主义妈妈把儿子弄地这么娘娘腔“ Liquidsore29真的吗?好吧 那我们来看看Whiteboy77AGS说的 ”总有人关心一些屁事”。 这位 Jeffrey Gutierrez说 ”看在上帝份上闭嘴吧 你只是想要钱和关注度“
So it was comments like these that really discouraged me from wanting to make change in the future because I thought, people don't care, people think it's a waste of time, and people are going to be disrespectful to me and my family. It hurt me, and it made me think, what's the point of making change in the future?
诸如此类的评论 让我在改变未来而努力的路上非常泄气 因为我觉得 大家根本不在乎 大家觉得这是浪费时间 人们将会不尊重我的家人 我很受伤 于是我开始思考 试图改变未来的目的是什么?
But then I started to realize something. Haters gonna hate. Come on, say it with me. One, two, three: Haters gonna hate. So let your haters hate, you know what, and make your change, because I know you can. I look out into this crowd, and I see 400 people who came out because they wanted to know how they could make a change, and I know that you can, and all of you watching at home can too because you have so much that you can do and that you believe in, and you can trade it across all these social media, through Facebook, through Twitter, through YouTube, through Reddit, through Tumblr, through whatever else you can think of. And you can make that change. You can take what you believe in and turn it into a cause and change it. And that spark that you've been hearing about all day today, you can use that spark that you have within you and turn it into a fire.
但是我马上意识到 因为那些仇恨者永远无法改变 大家跟我说一遍,一,二,三: 那些仇恨者永远无法改变 所以让恨你的人恨去吧 知道么 做出你的改变 因为我知道你可以 我看向这个人群 我看见400个人 是因为想知道如何改变这个世界而来的 我知道你们都可以做到 包括在家收看的各位也可以 因为你有足够的能力和信念 并且你可以利用所有的社交网络 通过 Facebook Twitter YouTube Reddit和Tumblr这些平台 以及任何你可以想到的方法和途径 你一定可以成功 你可以坚持自己的信念 把变成一项事业做出你想要的改变 今天所有你在讲座中听到灵光一现的火花 你可以将你拥有的那个火花 变成熊熊火焰
Thank you.
谢谢大家
(Applause)
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