I'm McKenna Pope. I'm 14 years old, and when I was 13, I convinced one of the largest toy companies, toymakers, in the world, Hasbro, to change the way that they marketed one of their most best-selling products.
Saya McKenna Pope, 14 tahun, Semasa berumur 13 tahun, saya telah meyakinkan salah sebuah syarikat pembuat barang permainan terbesar di dunia iaitu Hasbro, supaya mengubah cara mereka memasarkan salah satu produk terlaris mereka.
So allow me to tell you about it. So I have a brother, Gavin. When this whole shebang happened, he was four. He loved to cook. He was always getting ingredients out of the fridge and mixing them into these, needless to say, uneatable concoctions, or making invisible macaroni and cheese. He wanted to be a chef really badly. And so what better gift for a kid who wanted to be a chef than an Easy-Bake Oven. Right? I mean, we all had those when we were little. And he wanted one so badly.
Biarlah saya bercerita mengenainya. Saya ada seorang adik lelaki, Gavin. Dia berumur 4 tahun semasa semua ini berlaku. Dia sangat suka memasak. Dia selalu keluarkan bahan-bahan dari peti sejuk dan campur aduk bahan-bahan itu menjadi campuran yang tidak boleh dimakan, atau buat makaroni dan keju yang langsung tak dapat dilihat. Dia sangat mahu menjadi seorang cef. Hadiah yang paling sesuai untuk dia semestinya Easy-Bake Oven, kan? Kita pernah ada benda itu masa kita kecil. Dia sangat mahukannya.
But then he started to realize something. In the commercials, and on the boxes for the Easy-Bake Ovens, Hasbro marketed them specifically to girls. And the way that they did this was they would only feature girls on the boxes or in the commercials, and there would be flowery prints all over the ovens and it would be in bright pink and purple, very gender-specific colors to females, right? So it kind of was sending a message that only girls are supposed to cook; boys aren't. And this discouraged my brother a lot. He thought that he wasn't supposed to want to be a chef, because that was something that girls did. Girls cooked; boys didn't, or so was the message that Hasbro was sending.
Tapi, dia mula sedar akan sesuatu. Dalam iklan, dan pada kotak Easy-Bake Ovens, Hasbro mensasarkan kanak-kanak perempuan. Mereka hanya menampilkan kanak-kanak perempuan pada kotak atau dalam iklan dan akan ada cetakan berbunga pada seluruh ketuhar. Ia berwarna merah jambu terang dan ungu, warna yang khusus untuk perempuan, kan? Jadi, ia seolah-olah menggambarkan bahawa hanya budak perempuan yang harus memasak. Adik saya menjadi tawar hati. Dia ingat dia tidak patut ada kemahuan untuk menjadi cef, kerana itulah yang budak perempuan buat. Budak perempuan memasak; budak lelaki tidak, begitulah lebih kurang mesej yang disampaikan Hasbro.
And this got me thinking, God, I wish there was a way that I could change this, that could I have my voice heard by Hasbro so I could ask them and tell them what they were doing wrong and ask them to change it. And that got me thinking about a website that I had learned about a few months prior called Change.org. Change.org is an online petition-sharing platform where you can create a petition and share it across all of these social media networks, through Facebook, through Twitter, through YouTube, through Reddit, through Tumblr, through whatever you can think of. And so I created a petition along with the YouTube video that I added to the petition basically asking Hasbro to change the way that they marketed it, in featuring boys in the commercials, on the boxes, and most of all creating them in less gender-specific colors.
Ini membuatkan saya berfikir, Tuhan, saya berharap saya boleh ubah keadaan ini dan Hasbro dapat dengar pandangan saya agar saya boleh tanya mereka dan beritahu mereka apa yang mereka buat ini adalah salah dan minta mereka mengubahnya. Saya terfikir pasal satu laman sesawang yang saya belajar beberapa bulan lepas yang dipanggil Change.org. Change.org ialah satu platform perkongsian petisyen dalam talian di mana anda boleh menghasilkan petisyen dan berkongsi dalam semua rangkaian media sosial, melalui Facebook, Twitter, YouTube, Reddit, Tumblr, melalui apa saja cara yang terlintas di fikiran. Jadi saya menghasilkan satu petisyen yang dilampirkan dengan sebuah video YouTube yang pada dasarnya meminta Hasbro mengubah cara mereka memasarkan produk itu, menampilkan budak lelaki dalam iklan, pada kotak, dan yang penting, menghasilkannya menggunakan warna yang kurang khusus untuk jantina tertentu.
So this petition started to take off -- humongously fast, you have no idea. I was getting interviewed by all these national news outlets and press outlets, and it was amazing. In three weeks, maybe three and a half, I had 46,000 signatures on this petition.
Dengan pantas, petisyen ini menjadi popular. Dengan pantas, petisyen ini menjadi popular. Saya ditemu ramah oleh berita-berita nasional para pemberita, ia sangat mengagumkan. Dalam masa 3 minggu, mungkin 3 minggu setengah, Saya berjaya mendapatkan 46,000 tandatangan untuk petisyen ini.
(Applause)
(Tepukan)
Thank you.
Terima kasih.
So, needless to say, it was crazy. Eventually, Hasbro themselves invited me to their headquarters so they could go and unveil their new Easy-Bake Oven product to me in black, silver and blue. It was literally one of the best moments of my life. It was like "Willy Wonka and the Chocolate Factory." That thing was amazing.
Ia agak gila. Akhirnya, Hasbro menjemput saya ke ibu pejabat mereka agar mereka boleh memperkenalkan produk Easy-bake Oven yang baru kepada saya, dalam warna hitam, perak dan biru. Itu salah satu saat yang terbaik dalam hidup saya. Ia macam filem "Willy Wonka and Chocolate Factory". Ia sangat mengagumkan.
What I didn't realize at the time, however, was that I had become an activist, I could change something, that even as a kid, or maybe even especially as a kid, my voice mattered, and your voice matters too. I want to let you know it's not going to be easy, and it wasn't easy for me, because I faced a lot of obstacles. People online, and sometimes even in real life, were disrespectful to me and my family, and talked about how the whole thing was a waste of time, and it really discouraged me. And actually, I have some examples, because what's better revenge than displaying their idiocy? So, let's see. From user name Liquidsore29 -- interesting user names we have here— "Disgusting liberal moms making their sons gay." Liquidsore29, really? Really? Okay. How about from Whiteboy77AGS: "People always need something to (female dog) about." From Jeffrey Gutierrez: "OMG, shut up. You just want money and attention."
Pada waktu itu, saya tidak sedar, saya telah menjadi seorang aktivis. Saya boleh mengubah sesuatu perkara, walaupun hanya sebagai seorang budak, pandangan saya adalah penting, pandangan anda juga penting. Ia bukannya mudah, dan ia bukannya mudah buat saya, kerana saya telah menghadapi pelbagai cabaran. Orang dalam talian dan orang dalam kehidupan sebenar, bersikap kurang sopan terhadap saya dan keluarga saya, dan bercakap bahawa semua ini membuang masa, dan ia membuat saya tawar hati. Saya ada beberapa contoh. Balas dendam apakah yang lebih baik daripada memaparkan kebodohan mereka? Jadi, mari kita lihat. Daripada Liquidsore29, nama pengguna yang sangat menarik, "Emak liberal yang menyampah yang membuatkan anak mereka homoseksual. Liquidsore29, betulkah? Bagaimana pula dengan komen Whiteboy77AGS? "Orang sentiasa mahu merungut tentang sesuatu." Daripada Jeffrey Gutierrez: "Diamlah. Engkau hanya hendakkan duit dan perhatian."
So it was comments like these that really discouraged me from wanting to make change in the future because I thought, people don't care, people think it's a waste of time, and people are going to be disrespectful to me and my family. It hurt me, and it made me think, what's the point of making change in the future?
Jadi komen-komen seperti ini menawarkan hati saya untuk membuat perubahan pada masa depan kerana saya fikir, "orang tidak peduli, mereka rasakan ia membuang masa, dan mereka akan bersikap kurang sopan terhadap saya dan keluarga saya." Ia melukai hati saya dan membuatkan saya berfikir, apa gunanya membuat perubahan pada masa depan?
But then I started to realize something. Haters gonna hate. Come on, say it with me. One, two, three: Haters gonna hate. So let your haters hate, you know what, and make your change, because I know you can. I look out into this crowd, and I see 400 people who came out because they wanted to know how they could make a change, and I know that you can, and all of you watching at home can too because you have so much that you can do and that you believe in, and you can trade it across all these social media, through Facebook, through Twitter, through YouTube, through Reddit, through Tumblr, through whatever else you can think of. And you can make that change. You can take what you believe in and turn it into a cause and change it. And that spark that you've been hearing about all day today, you can use that spark that you have within you and turn it into a fire.
Tapi, kemudian saya mula sedar akan sesuatu: Pembenci akan membenci. Jom sebut bersama-sama: Pembenci akan membenci. Jadi biarkan mereka membenci, buat perubahan anda, kerana saya tahu anda boleh. Saya memandang anda, dan saya nampak 400 orang yang hadir kerana mereka mahu tahu cara untuk membuat perubahan, anda dan orang yang sedang menonton di rumah pun boleh. kerana anda boleh membuat banyak perkara yang anda percayai dan anda boleh menyebarkan semua ini melalui media sosial: Facebook, Twitter, YouTube, Reddit, Tumblr, apa saja yang anda boleh fikirkan. Anda boleh membuat perubahan itu. Gunakan apa saja yang anda percayai dan jadikannya satu tujuan dan mengubahnya. Percikan api yang anda dengar sepanjang hari ini, gunakan percikan yang ada dalam diri anda dan jadikannya api.
Thank you.
Terima kasih.
(Applause)
(Tepukan)