From making all the pay-phones in the UK ring at the same time in response to suicide rates, to creating a dating agency using binaural sound, Brazilian-born Jorge Lopes Ramos reflects on how his inferiority complex and his very long name have impacted on his way of creating interactive theatre and games. During this talk, he invites his audience to create something new, together - in less than 1 minute (if you watch until the end). For more from Jorge Lopes Ramos and his work with Persis Jadé Maravala, visit ZU-UK: www.zu-uk.com