NOTE FROM TED: This talk represents the speaker's personal theories and interpretation of the brain and biases. TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/tedx_content_guidelines.pdf
We think of the unconscious as mysterious and unknowable. Instead, it is a normal and understandable part of our minds. Knowing just a few things about how it works can help us understand and predict bias, values, elections and a host of other outcomes.