Ladies and gentlemen, gather around. I would love to share with you a story.
Dame i gospodo, okupite se. Volio bih podijeliti s vama priču.
Once upon a time in 19th century Germany, there was the book. Now during this time, the book was the king of storytelling. It was venerable. It was ubiquitous. But it was a little bit boring. Because in its 400 years of existence, storytellers never evolved the book as a storytelling device. But then one author arrived, and he changed the game forever. (Music) His name was Lothar, Lothar Meggendorfer. Lothar Meggendorfer put his foot down, and he said, "Genug ist genug!" He grabbed his pen, he snatched his scissors. This man refused to fold to the conventions of normalcy and just decided to fold. History would know Lothar Meggendorfer as -- who else? -- the world's first true inventor of the children's pop-up book. (Music) For this delight and for this wonder, people rejoiced. (Cheering) They were happy because the story survived, and that the world would keep on spinning.
Jednom davno u Njemačkoj 19. stoljeća, bila je jedna knjiga. Tijekom tog vremena, knjiga je bila kraljica pripovijedanja. Bila je uvažena. Bila je sveprisutna. Ali je bila pomalo dosadna. Zato što ju u njezinih 400 godina postojanja, pripovjedači nikad nisu razvili kao sredstvo pripovijedanja. Ali onda je jedan autor stigao, i promijenio je igru zauvijek. (Glazba) Zvao se Lothar, Lothar Meggendorfer. Lothar Meggendorfer je odlučno rekao: "Genug ist genug!" Uzeo je svoju olovku, zgrabio je škare. Odbio je podložiti se konvencijama normalnosti i odlučio je presavijati. Povijest poznaje Lothara Meggendorfera kao -- koga drugoga doli -- prvog pravog svjetskog izumitelja knjiga za djecu sa sadržajem koji iskače. (Glazba) Zbog ovog su užitka i ovog čuda ljudi klicali. (Klicanje) Bili su sretni jer je priča preživjela, i svijet se nastavio vrtjeti.
Lothar Meggendorfer wasn't the first to evolve the way a story was told, and he certainly wasn't the last. Whether storytellers realized it or not, they were channeling Meggendorfer's spirit when they moved opera to vaudville, radio news to radio theater, film to film in motion to film in sound, color, 3D, on VHS and on DVD. There seemed to be no cure for this Meggendorferitis.
Lothar Meggendorfer nije bio prvi koji je razvio način na koji su priče pričane, i zasigurno nije bio posljednji. Bez obzira shvatili to pripovjedači ili ne, oni kanaliziraju Meggendorferov duh kad su operu doveli do vaudvillea, radio-vijesti do radio-kazališta, film do pokretnog filma, do filma sa zvukom, bojom, 3D, na VHS-u i DVD-u. Nije bilo lijeka za ovaj Meggendorferitis.
And things got a lot more fun when the Internet came around. (Laughter) Because, not only could people broadcast their stories throughout the world, but they could do so using what seemed to be an infinite amount of devices. For example, one company would tell a story of love through its very own search engine. One Taiwanese production studio would interpret American politics in 3D. (Laughter) And one man would tell the stories of his father by using a platform called Twitter to communicate the excrement his father would gesticulate.
A stvari su postale mnogo zanimljivije kad se internet pojavio. (Smijeh) Jer, ne samo da su ljudi mogli objavljivati svoje priče širom svijeta, već su to mogli učiniti koristeći praktički beskrajan broj uređaja. Primjerice, jedna tvrtka pripovjeda o ljubavi koristeći svoju vlastitu tražilicu. Jedan Tajvanski produkcijski studio interpretira američku politiku u 3D. (Smijeh) I jedan je čovjek pričao priče svog oca, koristeći platformu zvanu Twitter kako bi pokazao "izlučevine" koje bi njegov otac izgestikulirao.
And after all this, everyone paused; they took a step back. They realized that, in 6,000 years of storytelling, they've gone from depicting hunting on cave walls to depicting Shakespeare on Facebook walls. And this was a cause for celebration. The art of storytelling has remained unchanged. And for the most part, the stories are recycled. But the way that humans tell the stories has always evolved with pure, consistent novelty.
I nakon ovoga, svi su stali; vratili su se jedan korak. Shvatili su da su u 6.000 godina pripovijedanja, od oslikavanja lova na zidovima špilja došli do oslikavanja Shakespearea na zidovima Facebooka. I to je bio razlog za slavlje. Umjetnost pripovijedanja je ostala nepromijenjena. I u većini su slučajeva priče reciklirane. Ali način na koji ljudi pričaju priče se uvijek razvijao sa čistom, stalnom inovativnošću.
And they remembered a man, one amazing German, every time a new storytelling device popped up next. And for that, the audience -- the lovely, beautiful audience -- would live happily ever after. (Applause)
I sjetili su se čovjeka, jednog iznimnog Nijemca, svaki put kad je nov uređaj za pripovijedanje iskočio. I zato je publika -- ta ljupka, prekrasna publika -- živjela sretno do kraja života. (Pljesak)