In an age of global strife and climate change, I'm here to answer the all important question: Why is sex so damn good? If you're laughing, you know what I mean.
在一個全球衝突與氣候變遷的時代 我在這裡要解答所有重要的問題 為甚麼性愛感覺如此美好? 如果你笑了表示你懂我的意思
Now, before we get to that answer, let me tell you about Chris Hosmer. Chris is a great friend of mine from my university days, but secretly, I hate him.
在我們講那個答案之前 讓我告訴你關於 Chris Hosmer 這號人物 Chris 是我大學時一個很好的朋友 但我私底下很討厭他
Here's why. Back in university, we had a quick project to design some solar-powered clocks. Here's my clock. It uses something called the dwarf sunflower, which grows to about 12 inches in height. Now, as you know, sunflowers track the sun during the course of the day. So in the morning, you see which direction the sunflower is facing, and you mark it on the blank area in the base. At noon, you mark the changed position of the sunflower, and in the evening again, and that's your clock. Now, I know my clock doesn't tell you the exact time, but it does give you a general idea using a flower. So, in my completely unbiased, subjective opinion, it's brilliant.
理由是在大學時我們有一個小的專案 要設計一些利用太陽能驅動的時鐘 這是我的時鐘 利用一種叫做矮種向日葵做的 矮種向日葵大概 12 英吋高 你也知道向日葵 會追隨著太陽的方向 所以早晨時,你看向日葵朝著哪個方向 就在底座空白處作記號 正午時,記下向日葵改變的方向 同樣地,傍晚時也一樣,這就是你的時鐘 我知道我的時鐘無法告訴你精確的時間 但它利用花來告訴你一個大方向 所以以我毫無偏見、主觀的立場 我覺得這棒極了
However, here's Chris's clock. It's five magnifying glasses with a shot glass under each one. In each shot glass is a different scented oil. In the morning, the sunlight will shine down on the first magnifying glass, focusing a beam of light on the shot glass underneath. This will warm up the scented oil inside, and a particular smell will be emitted. A couple of hours later, the sun will shine on the next magnifying glass, and a different smell will be emitted. So during the course of the day, five different smells are dispersed throughout that environment. Anyone living in that house can tell the time just by the smell. You can see why I hate Chris. I thought my idea was pretty good, but his idea is genius, and at the time, I knew his idea was better than mine, but I just couldn't explain why.
可是呢,這是Chris 的時鐘 用了五個放大鏡,每個放大鏡下方都放了一個烈酒杯 每個烈酒杯裡有不同的香氛精油 早晨時,陽光會照射在 第一個放大鏡上 光束會聚焦在下方的小玻璃杯 溫熱玻璃杯裡的香氛精油 然後某種特定的香氣就會散發出來 兩小時後,陽光會照射在 下一個放大鏡上,另一種香氣就會散發出來 一天下來,五種不同的香氣 在整個空間裡瀰漫 每個居住在那裡的人 就可以依據香氣的不同來判斷時間 你知道為何我這麼討厭 Chris 了吧 我以為我的點子已經很棒了 可是 Chris 的簡直是天才 當時我知道他的點子比我的好 但我就是無法解釋箇中原由
One thing you have to know about me is I hate to lose. This problem's been bugging me for well over a decade. All right, let's get back to the question of why sex is so good. Many years after the solar powered clocks project, a young lady I knew suggested maybe sex is so good because of the five senses.
你們要知道我是個不服輸的人 這個問題困擾著我超過十年 好吧,讓我們回到性愛為何如此美好這個問題 在太陽能驅動時鐘專案的多年後 有個我認識的年輕女性說 性愛之所以如此美好,也許是因為五感
And when she said this, I had an epiphany. So I decided to evaluate different experiences I had in my life from the point of view of the five senses. To do this, I devised something called the five senses graph. Along the y-axis, you have a scale from zero to 10, and along the x-axis, you have, of course, the five senses. Anytime I had a memorable experience in my life, I would record it on this graph like a five senses diary. Here's a quick video to show you how it works.
因為她的話,我有一種頓悟的感覺 我決定以五感的角度 來分析評估我生活中的各種經驗 為此,我發明了五感圖表 Y 軸的數值範圍從 0 到 10 X 軸就是五種不同的感官感受 每當我有難忘的生活經歷 我就會標記在圖表上,像是個五感日記 這裡有個說明使用方法的短片
(Video) Jinsop Lee: Hey, my name's Jinsop, and today, I'm going to show you what riding motorbikes is like from the point of view of the five senses. Hey!
Jinsop Lee︰「嗨,我是 Jinsop, 今天我要和你分享 以五感的角度去了解騎重機的感覺」
Bike designer: This is [unclear], custom bike designer.
重機設計者︰「我是(不清楚),客製重型機車的設計師」
(Motorcyle revving)
(引擎聲響)
[Sound]
(聽覺)
[Touch]
(觸覺)
[Sight]
(視覺)
[Smell]
(嗅覺)
[Taste]
(味覺)
JL: And that's how the five senses graph works.
Jinsop Lee︰「這就是五感圖表作用的方式」
Now, for a period of three years, I gathered data, not just me but also some of my friends, and I used to teach in university, so I forced my -- I mean, I asked my students to do this as well. So here are some other results. The first is for instant noodles. Now obviously, taste and smell are quite high, but notice sound is at three. Many people told me a big part of the noodle-eating experience is the slurping noise. You know. (Slurps) Needless to say, I no longer dine with these people.
我花了三年的時間蒐集資料 不只我在蒐集,還有我的一些朋友們 我曾經在大學裡任教,所以我強迫... 我是說,我請我的學生也這麼做 這就是我們蒐集的結果 第一個,速食麵 顯然地,味覺與嗅覺的等級都相當高 但聽覺只有3 很多人告訴我,吃速食麵的聽覺經驗 大部分是吸麵的噪音 你知道的(吸食麵條的聲音) 不用說,我再也不跟那些人一起吃飯
OK, next, clubbing. OK, here what I found interesting was that taste is at four, and many respondents told me it's because of the taste of drinks, but also, in some cases, kissing is a big part of the clubbing experience. These people I still do hang out with.
好,下一個,跑趴 這是我發現有趣的地方 跑趴味覺是 4,很多受訪者告訴我 那是酒精性飲料的味覺感受 但是,就某些情況而言,接吻也佔了跑趴經驗的一大部分 我仍和這些受訪者們一起玩
All right, and smoking. Here I found touch is at [six], and one of the reasons is that smokers told me the sensation of holding a cigarette and bringing it up to your lips is a big part of the smoking experience, which shows, it's kind of scary to think how well cigarettes are designed by the manufacturers.
好吧,那麼吸煙呢 我發現吸煙的觸覺感受是 6,原因之一 是吸煙者告訴我說,拿著煙, 把煙送上雙唇間,是吸煙時的重點 那表示,感覺有點駭人地, 香煙製造商把香煙設計的多麼的好啊
OK. Now, what would the perfect experience look like on the five senses graph? It would, of course, be a horizontal line along the top. Now you can see, not even as intense an experience as riding a motorbike comes close.
好吧,這些完美經驗 在五感圖表上是如何呈現的呢? 如果可以,它當然是條位在頂端的水平線 但你可以看到,即使是強烈的騎重機經驗 都無法達到五感都位居頂端的水平線
In fact, in the years that I gathered data, only one experience came close to being the perfect one. That is, of course, sex. Great sex. Respondents said that great sex hits all of the five senses at an extreme level.
事實上,在我蒐集資料的那些年 只有一種經歷可以最接近完美的五感經驗 那就是性愛,絕佳的性愛 受訪者說絕佳的性愛 衝擊所有的五官感受到極端的程度
Here I'll quote one of my students who said, "Sex is so good, it's good even when it's bad."
在此我要引用我學生所言︰ 「性愛如此美好,就算不愉悅的性愛也是美好的」
So the five senses theory does help explain why sex is so good. Now in the middle of all this five senses work, I suddenly remembered the solar-powered clocks project from my youth. And I realized this theory also explains why Chris's clock is so much better than mine. You see, my clock only focuses on sight, and a little bit of touch. Here's Chris's clock. It's the first clock ever that uses smell to tell the time. In fact, in terms of the five senses, Chris's clock is a revolution.
所以五感理論的確解釋了 為何性愛如此美好 現在在我做的這個五官感受的工作中 我突然想起了 年輕時做的太陽能驅動時鐘專案 我發現,五感理論也說明了 為何 Chris 設計的時鐘比我的還好 你看,我設計的時鐘主要針對視覺 還有一點點觸覺 但 Chris 的時鐘 卻是前所未有地讓人「嗅」到時間 事實上,基於五種感官感受 Chris 的時鐘是一種革命
And that's what this theory taught me about my field. You see, up till now, us designers, we've mainly focused on making things look very pretty, and a little bit of touch, which means we've ignored the other three senses. Chris's clock shows us that even raising just one of those other senses can make for a brilliant product. So what if we started using the five senses theory in all of our designs?
而那正是在我的領域裡,這個理論教我的東西 你看看現在我們這些設計師 我們大多專注在讓東西看起來很好看 再加上一些觸感 那也就是說,我們忽略其他三種感官的感受 Chris 的時鐘告訴我們,藉由提昇任一個感官的感受 我們就可以創造出傑出的作品 那假設我們開始把五感設計理論 融入我們所有的設計當中呢?
Here's three quick ideas I came up with. This is an iron, you know, for your clothes, to which I added a spraying mechanism, so you fill up the vial with your favorite scent, and your clothes will smell nicer, but hopefully it should also make the ironing experience more enjoyable. We could call this "the perfumator."
接下來是我想出的三個點子 這是熨斗,燙衣服用的熨斗 我添加了一個噴氣功能 你會在蒸水瓶裡添加你喜歡的香氣 然後你燙過的衣服就聞更好聞 且同時你在熨燙衣服的過程 也會是個很享受的經驗 我們就稱之為「香味製造器」
All right, next. So I brush my teeth twice a day, and what if we had a toothbrush that tastes like candy, and when the taste of candy ran out, you'd know it's time to change your toothbrush?
好,下一個 我一天刷兩次牙 如果,我有個嚐起來 像糖果的牙刷呢? 然後當它再也沒有糖果的甜味時 就表示該換牙刷了?
Finally, I have a thing for the keys on a flute or a clarinet. It's not just the way they look, but I love the way they feel when you press down on them. Now, I don't play the flute or the clarinet, so I decided to combine these keys with an instrument I do play: the television remote control.
最後,我對長笛或黑管的按鍵有特殊的喜好 它不僅好看,我更愛那按下它的觸感 它不僅好看,我更愛那按下它的觸感 我現在不再吹奏長笛或黑管了 所以我決定把那按鍵與我每天都會按的器具結合 電視遙控器
Now, when we look at these three ideas together, you'll notice that the five senses theory doesn't only change the way we use these products but also the way they look. So in conclusion, I've found the five senses theory to be a very useful tool in evaluating different experiences in my life, and then taking those best experiences and hopefully incorporating them into my designs.
好了,綜合以上三個例子 你會發現五感理論 不僅改變我們使用產品的方式 也改變了產品的外觀 結論是,我發現五感理論 對於分析我生活中各式各樣的經驗 是非常有用的工具 並且希望把我最好的經驗融入我的設計當中 並且希望把我最好的經驗融入我的設計當中
Now, I realize the five senses isn't the only thing that makes life interesting. There's also the six emotions and that elusive x-factor. Maybe that could be the topic of my next talk.
現在我明瞭五個感官的感受 不僅增添生活的趣味 還有六種情緒 和那難以預料的不確定因素 這也許會成為我下一個演講的主題
Until then, please have fun using the five senses in your own lives and your own designs.
在那之前,請盡情 把五感融入你的生活 和你的設計當中
Oh, one last thing before I leave. Here's the experience you all had while listening to the TED Talks. However, it would be better if we could boost up a couple of the other senses like smell and taste. And the best way to do that is with free candy. You guys ready? All right.
喔,在我結束之前還有最後一件事 這是你們聽 TED 演講時的經驗 這是你們聽 TED 演講時的經驗 然而,如果我們能增加像嗅覺和味覺 這兩種感官經驗那會更好 要達到這一點的最佳妙方就是 免費的糖果 準備好了嗎? 好的
(Applause)
(掌聲)