In an age of global strife and climate change, I'm here to answer the all important question: Why is sex so damn good? If you're laughing, you know what I mean.
U doba globalnih teškoća i klimatskih promjena, ja dolazim sa odgovorom na najvažnije pitanje: Zašto je seks tako prokleto dobar? Ako se smješkate, znate na šta mislim.
Now, before we get to that answer, let me tell you about Chris Hosmer. Chris is a great friend of mine from my university days, but secretly, I hate him.
Sad, prije nego što dođemo do odgovora, dozvolite mi da vam kažem nešto o Krisu Hosmeru. Kris je moj veliki prijatelj iz studentskih dana, ali u povjerenju, mrzim ga.
Here's why. Back in university, we had a quick project to design some solar-powered clocks. Here's my clock. It uses something called the dwarf sunflower, which grows to about 12 inches in height. Now, as you know, sunflowers track the sun during the course of the day. So in the morning, you see which direction the sunflower is facing, and you mark it on the blank area in the base. At noon, you mark the changed position of the sunflower, and in the evening again, and that's your clock. Now, I know my clock doesn't tell you the exact time, but it does give you a general idea using a flower. So, in my completely unbiased, subjective opinion, it's brilliant.
Evo i zašto. Jednom smo na univerzitetu dobili zadatak da dizajniramo sat sa solarnim napajanjem. Ovo je moj sat. On koristi nešto što se naziva patuljasti suncokret, koji dostiže visinu do 30cm. Kao što znate, suncokreti prate kretanje sunca tokom dana. Tako ujutru, pogledate u kom pravcu je glava suncokreta okrenuta i zabilježite taj položaj na praznom prostoru na postolju. U podne, zabilježite novi položaj suncokreta. Uveče opet, i tako funkcioniše vaš sat. Znam da moj sat ne pokazuje u potpunosti tačno vrijeme, ali vam daje ideju kako se cvijet može iskoristiti. Dakle, po mom apsolutno nepristrasnom, subjektivnom mišljenju, ideja je sjajna.
However, here's Chris's clock. It's five magnifying glasses with a shot glass under each one. In each shot glass is a different scented oil. In the morning, the sunlight will shine down on the first magnifying glass, focusing a beam of light on the shot glass underneath. This will warm up the scented oil inside, and a particular smell will be emitted. A couple of hours later, the sun will shine on the next magnifying glass, and a different smell will be emitted. So during the course of the day, five different smells are dispersed throughout that environment. Anyone living in that house can tell the time just by the smell. You can see why I hate Chris. I thought my idea was pretty good, but his idea is genius, and at the time, I knew his idea was better than mine, but I just couldn't explain why.
Međutim, ovo je Krisov sat. Sastoji se od pet uveličavajućih stakala sa čašicom ispod svakog. U svakoj čašici je mirišljavo ulje različitog mirisa. Ujutru sunce obasjava prvo uveličavajuće staklo, fokusirajući zrak svjetlosti ka čašici ispod njega. Ovo zagrijava mirišljavo ulje, i određeni miris počinje da se širi. Nekoliko sati kasnije, sunce će obasjati sljedeće uveličavajuće staklo, i osjetiće se drugi miris. Dakle, u toku dana, pet različitih mirisa se širi kroz okolinu. Bilo ko, ko živi u toj kući može da odredi vrijeme i to samo zahvaljujući mirisu. Sad shvatate zašto mrzim Krisa. Mislio sam da je moja ideja prilično dobra, ali njegova je genijalna. Još tada sam znao da je njegova ideja bolja od moje, ali jednostavno, nijesam mogao da objasnim zašto.
One thing you have to know about me is I hate to lose. This problem's been bugging me for well over a decade. All right, let's get back to the question of why sex is so good. Many years after the solar powered clocks project, a young lady I knew suggested maybe sex is so good because of the five senses.
Jedna stvar koju morate da znate o meni jeste da mrzim da gubim. To je nešto što me muči više od decenije. U redu, hajde da se vratimo na pitanje zašto je seks tako dobar. Mnogo godina nakon zadatka sa satovima na solarno napajanje, jedna mlada dama koju sam poznavao, rekla je da je seks toliko dobar možda zbog naših pet čula.
And when she said this, I had an epiphany. So I decided to evaluate different experiences I had in my life from the point of view of the five senses. To do this, I devised something called the five senses graph. Along the y-axis, you have a scale from zero to 10, and along the x-axis, you have, of course, the five senses. Anytime I had a memorable experience in my life, I would record it on this graph like a five senses diary. Here's a quick video to show you how it works.
Kada je to rekla, doživio sam prosvjetljenje. Odlučio sam da ocijenim različita iskustva koja sam imao u životu, kroz perspektivu svakog od pet čula. Da bih to uradio, napravio sam nešto što sam nazvao "grafik pet čula". Na y-osi nalazi se skala od nula do deset, na x-osi nalazi se, naravno, pet čula. Svaki put kad bih imao nezaboravno iskustvo u životu, zabilježio bih ga na ovom grafiku. Nešto poput dnevnika za pet čula. Pokazaću vam kako to izgleda na jednom kratkom snimku.
(Video) Jinsop Lee: Hey, my name's Jinsop, and today, I'm going to show you what riding motorbikes is like from the point of view of the five senses. Hey!
(snimak) Đinsop Li: Zdravo, ja sam Đinsop. Danas ću vam pokazati kako je voziti motor iz perspektive pet čula. Hej!
Bike designer: This is [unclear], custom bike designer.
Ja sam [nejasno] dizajner motora po narudžbini.
(Motorcyle revving)
(zvuk motora)
[Sound]
[Zvuk]
[Touch]
[Dodir]
[Sight]
[Vid]
[Smell]
[Miris]
[Taste]
[Ukus]
JL: And that's how the five senses graph works.
ĐL: Tako funkcioniše grafik pet čula.
Now, for a period of three years, I gathered data, not just me but also some of my friends, and I used to teach in university, so I forced my -- I mean, I asked my students to do this as well. So here are some other results. The first is for instant noodles. Now obviously, taste and smell are quite high, but notice sound is at three. Many people told me a big part of the noodle-eating experience is the slurping noise. You know. (Slurps) Needless to say, I no longer dine with these people.
Dakle, tokom tri godine sam sakupljao podatke, ne samo ja, već i neki moji prijatelji, a kako sam predavao na univerzitetu, natjerao sam - hoću reći - zamolio sam, moje studente da urade to isto. Evo nekih od rezultata. Prvi je za instant knedle. Očigledno, ukus i miris su na prilično visokim tačkama, ali primijetite da je zvuk na trojci. Većina ljudi mi je reklo da veliku ulogu za vrijeme jela igra zvuk srkanja. Znate već. (Srkanje) Nepotrebno je reći da sa tim ljudima više ne jedem.
OK, next, clubbing. OK, here what I found interesting was that taste is at four, and many respondents told me it's because of the taste of drinks, but also, in some cases, kissing is a big part of the clubbing experience. These people I still do hang out with.
U redu, sljedeći primjer - odlazak u klub. Ono što mi je ovdje bilo zanimljivo jeste, da je ukus na četiri, a mnogi ispitanici su mi rekli da je to zbog ukusa pića. U nekim slučajevima, takođe, ljubljenje igra veliku ulogu u klupskom iskustvu. Sa ovim ljudima se i dalje družim.
All right, and smoking. Here I found touch is at [six], and one of the reasons is that smokers told me the sensation of holding a cigarette and bringing it up to your lips is a big part of the smoking experience, which shows, it's kind of scary to think how well cigarettes are designed by the manufacturers.
U redu, tu je i pušenje. Ovdje sam saznao da je dodir na (šest), i jedan od razloga je taj, da su mi pušači rekli da je držanje cigarete i prinošenje usnama veliki dio pušačkog iskustva, što pokazuje, mada je nekako zastrašujuće da pomislite kako su proizvođači dobro dizajnirali cigarete.
OK. Now, what would the perfect experience look like on the five senses graph? It would, of course, be a horizontal line along the top. Now you can see, not even as intense an experience as riding a motorbike comes close.
U redu. Kako bi vrhunski doživljaj izgledao na grafiku pet čula? Bila bi to, naravno, horizontalna linija duž samog vrha. Kao što možete da vidite, ni intenzivno iskustvo kao vožnja motorom, nije ni izbliza tako dobro.
In fact, in the years that I gathered data, only one experience came close to being the perfect one. That is, of course, sex. Great sex. Respondents said that great sex hits all of the five senses at an extreme level.
U stvari, za sve ove godine koliko sam prikupljao podatke, samo jedno iskustvo je bilo blizu savršenog. To je, naravno, seks. Sjajan seks. Ispitanici su rekli da sjajan seks pogađa svih pet čula na najvišem nivou.
Here I'll quote one of my students who said, "Sex is so good, it's good even when it's bad."
Citiraću jednog od mojih studenata koji je rekao: "Seks je toliko dobar, čak je dobar i kad je loš"
So the five senses theory does help explain why sex is so good. Now in the middle of all this five senses work, I suddenly remembered the solar-powered clocks project from my youth. And I realized this theory also explains why Chris's clock is so much better than mine. You see, my clock only focuses on sight, and a little bit of touch. Here's Chris's clock. It's the first clock ever that uses smell to tell the time. In fact, in terms of the five senses, Chris's clock is a revolution.
Dakle, teorija pet čula može da objasni zašto je seks tako dobar. U sred ovog projekta sa pet čula, iznenada sam se sjetio zadatka sa satovima na solarno napajanje iz svoje mladosti. Shvatio sam da ova teorija takođe objašnjava zašto je Krisov sat toliko bolji od mog. Vidite, moj sat se fokusira na vid, i nešto malo na dodir. A evo Krisovog sata. To je prvi sat koji koristi miris kako bi pokazivao vrijeme. U stvari, ako govorimo o pet čula, Krisov sat je revolucionaran.
And that's what this theory taught me about my field. You see, up till now, us designers, we've mainly focused on making things look very pretty, and a little bit of touch, which means we've ignored the other three senses. Chris's clock shows us that even raising just one of those other senses can make for a brilliant product. So what if we started using the five senses theory in all of our designs?
Upravo to me je ova teorija naučila o mojoj oblasti. Vidite, sve do sad, mi dizajneri smo se uglavnom fokusirali na pravljenje stvari koje izgledaju lijepo, i koje su pomalo prijatne na dodir, što znači, da smo zanemarili ostala tri čula. Krisov sat nam pokazuje da uključivanje makar jednog od ovih ostalih čula može proizvod učiniti sjajnim. Dakle, šta ako bismo počeli da koristimo teoriju pet čula u svim našim dizajnima?
Here's three quick ideas I came up with. This is an iron, you know, for your clothes, to which I added a spraying mechanism, so you fill up the vial with your favorite scent, and your clothes will smell nicer, but hopefully it should also make the ironing experience more enjoyable. We could call this "the perfumator."
Pokazaću vam tri ideje koje sam smislio na brzinu. Ovo je pegla. Znate, pegla za odjeću, kojoj sam dodao mehanizam za raspršivanje, tako da napunite bočicu vašim omiljenim mirisom i vaša odjeća će mirisati ljepše, ali, nadam se da će to takođe učiniti peglanje mnogo prijatnijim. Ovu peglu možemo nazvati "Parfemator".
All right, next. So I brush my teeth twice a day, and what if we had a toothbrush that tastes like candy, and when the taste of candy ran out, you'd know it's time to change your toothbrush?
U redu, sljedeći primjer. Ja perem zube dva puta dnevno. Šta bi bilo kada bismo imali četkicu koja ima ukus slatkiša? I onda kada se ukus slatkiša izgubi vi biste znali da je vrijeme da promijenite četkicu.
Finally, I have a thing for the keys on a flute or a clarinet. It's not just the way they look, but I love the way they feel when you press down on them. Now, I don't play the flute or the clarinet, so I decided to combine these keys with an instrument I do play: the television remote control.
Za kraj, meni se sviđaju dirke na flauti ili klarinetu. Ne samo da volim kako izgledaju, nego volim i osjećaj pod prstima kada ih pritisnete. Ja ne sviram ni flautu ni klarinet, pa sam odlučio da ove dirke ukombinujem sa jednim instrumentom koji sviram: daljinskim upravljačem.
Now, when we look at these three ideas together, you'll notice that the five senses theory doesn't only change the way we use these products but also the way they look. So in conclusion, I've found the five senses theory to be a very useful tool in evaluating different experiences in my life, and then taking those best experiences and hopefully incorporating them into my designs.
Ako pogledamo ove tri ideje zajedno, primijetićete da teorija pet čula mijenja, ne samo način na koji koristimo ove proizvode, nego i njihov izgled. Da zaključim, smatram da je teorija pet čula veoma korisna za procjenjivanje različitih iskustava u mom životu, a zatim odaberem najbolja iskustva i iskoristim ih za svoje dizajne.
Now, I realize the five senses isn't the only thing that makes life interesting. There's also the six emotions and that elusive x-factor. Maybe that could be the topic of my next talk.
Shvatam da pet čula nijesu jedina stvar koja život čini zanimljivim. Takođe postoji šest emocija i onaj čudnovati X-faktor. Možda bi to mogla biti tema mog sljedećeg govora.
Until then, please have fun using the five senses in your own lives and your own designs.
Do tada, zabavljajte se koristeći pet čula u svojim životima i svojim dizajnima.
Oh, one last thing before I leave. Here's the experience you all had while listening to the TED Talks. However, it would be better if we could boost up a couple of the other senses like smell and taste. And the best way to do that is with free candy. You guys ready? All right.
Oh, još jedna stvar prije nego što odem. Ovo je iskustvo koje ste svi imali slušajući TED govore. Međutim, bilo bi bolje ako bismo mogli da pokrenemo još neka čula, kao što su miris i ukus. Najbolji način za to su besplatni slatkiši. Spremni? U redu.
(Applause)
(aplauz)