In an age of global strife and climate change, I'm here to answer the all important question: Why is sex so damn good? If you're laughing, you know what I mean.
U doba globalnih poteškoća i klimatskih promena, ja dolazim sa odgovorom na najvažnije pitanje: Zašto je seks tako dobar? Ako se smejete, znate na šta mislim.
Now, before we get to that answer, let me tell you about Chris Hosmer. Chris is a great friend of mine from my university days, but secretly, I hate him.
Ali pre nego što dođemo do odgovora, želim da vam kažem nešto o Krisu Hosmeru. Kris je moj prijatelj iz univerzitetskih dana ali u poverenju, mrzim ga.
Here's why. Back in university, we had a quick project to design some solar-powered clocks. Here's my clock. It uses something called the dwarf sunflower, which grows to about 12 inches in height. Now, as you know, sunflowers track the sun during the course of the day. So in the morning, you see which direction the sunflower is facing, and you mark it on the blank area in the base. At noon, you mark the changed position of the sunflower, and in the evening again, and that's your clock. Now, I know my clock doesn't tell you the exact time, but it does give you a general idea using a flower. So, in my completely unbiased, subjective opinion, it's brilliant.
Evo i zašto. Jednom smo na univerzitetu dobili zadatak da dizajniramo sat sa solarnim napajanjem. Ovo je moj sat. Koristi patuljasti suncokret koji dostiže visinu do 30 centimetara. Kao što znate, suncokreti prate kretanje sunca tokom dana. Ujutru pogledate u kom pravcu je okrenuta glava suncokreta i onda taj položaj zabeležite na prazan prostor na postolju. U podne zabeležite promenjen položaj suncokreta, predveče još jednom, i tako funkcioniše sat. Znam da moj sat ne pokazuje vreme u minut, ali vam daje neku ideju uz pomoć cveta. Dakle, po mom apsolutno nepristrasnom, subjektivnom mišljenju, ideja je briljantna.
However, here's Chris's clock. It's five magnifying glasses with a shot glass under each one. In each shot glass is a different scented oil. In the morning, the sunlight will shine down on the first magnifying glass, focusing a beam of light on the shot glass underneath. This will warm up the scented oil inside, and a particular smell will be emitted. A couple of hours later, the sun will shine on the next magnifying glass, and a different smell will be emitted. So during the course of the day, five different smells are dispersed throughout that environment. Anyone living in that house can tell the time just by the smell. You can see why I hate Chris. I thought my idea was pretty good, but his idea is genius, and at the time, I knew his idea was better than mine, but I just couldn't explain why.
Međutim, ovo je Krisov sat. Čine ga pet uveličavajućih stakala sa čašicom ispod svake. U svakoj čašici je mirišljavo ulje drugačijeg mirisa. Ujutru, sunce obasjava prvo uveličavajuće staklo, fokusirajući zrak svetlosti na čašicu pod njim. Ovo zagreva mirišljavo ulje i odgovarajući miris počinje da se širi. Nekoliko sati kasnije, sunce će obasjati sledeće uveličavajuće staklo i osetiće se drugi miris. Na taj način, pet različitih mirisa se izbacuje u okolinu u toku jednog dana. Bilo ko ko se nalazi u kući će moći da odredi vreme, i to samo po mirisu. Sada vam je jasno zašto mrzim Krisa. Mislio sam da je moja ideja prilično dobra, ali njegova je bila genijalna. Još tada sam znao da je njegova ideja bolja od moje, ali nisam mogao da objasnim zašto.
One thing you have to know about me is I hate to lose. This problem's been bugging me for well over a decade. All right, let's get back to the question of why sex is so good. Many years after the solar powered clocks project, a young lady I knew suggested maybe sex is so good because of the five senses.
Jedna stvar koju morate znati o meni je da mrzim da gubim. To je nešto što me muči već više od decenije. Ali da se vratimo na pitanje zašto je seks tako dobar. Mnogo godina nakon zadatka sa satovima na solarno napajanje, jedna mlada dama koju sam poznavao je rekla da je možda seks toliko dobar zbog naših pet čula.
And when she said this, I had an epiphany. So I decided to evaluate different experiences I had in my life from the point of view of the five senses. To do this, I devised something called the five senses graph. Along the y-axis, you have a scale from zero to 10, and along the x-axis, you have, of course, the five senses. Anytime I had a memorable experience in my life, I would record it on this graph like a five senses diary. Here's a quick video to show you how it works.
Kada je to rekla, doživeo sam prosvetljenje. Rešio sam da procenim različita iskustva koja sam imao tokom života kroz perspektivu svakog od pet čula. Da bih u tome uspeo, napravio sam "grafik pet čula". Na Y osi se nalazi skala od nula do dest, a na X osi se nalazi pet čula. Svaki put kada bih imao neko nezaboravno iskustvo zabeležio bih ga na ovom grafku. Nešto poput dnevnika za pet čula. Pokazaću vam kako to izgleda na jednom kratkom snimku.
(Video) Jinsop Lee: Hey, my name's Jinsop, and today, I'm going to show you what riding motorbikes is like from the point of view of the five senses. Hey!
Zdravo, ja sam Đinsop i danas ću vam pokazati kako je to voziti motor iz perspektive pet čula. Hej!
Bike designer: This is [unclear], custom bike designer.
Ja sam [nejasno], dizajner motora po narudžbini.
(Motorcyle revving)
(Rzanje motora)
[Sound]
[Zvuk]
[Touch]
[Dodir]
[Sight]
[Vid]
[Smell]
[Miris]
[Taste]
[Ukus]
JL: And that's how the five senses graph works.
ĐL: I tako funkcioniše grafik pet čula.
Now, for a period of three years, I gathered data, not just me but also some of my friends, and I used to teach in university, so I forced my -- I mean, I asked my students to do this as well. So here are some other results. The first is for instant noodles. Now obviously, taste and smell are quite high, but notice sound is at three. Many people told me a big part of the noodle-eating experience is the slurping noise. You know. (Slurps) Needless to say, I no longer dine with these people.
Prikupljao sam podatke tri godine, ne samo ja, nego i neki od mojih prijatelja. A s obzirom da sam nekada predavao na univerzitetu, naterao sam - hoću da kažem, zamolio sam neke od mojih studenata da urade to isto. I evo nekih od rezultata. Prvi je za instant nudle. Naravno, ukus i miris su na visokim tačkama, ali primetićete da je zvuk na tri. Mnogo ljudi mi je reklo kako veliku ulogu u toku samog jela igra i srkanje. Znate već. (Srkanje) Ne moram da naglasim da sa tim ljudima više ne jedem.
OK, next, clubbing. OK, here what I found interesting was that taste is at four, and many respondents told me it's because of the taste of drinks, but also, in some cases, kissing is a big part of the clubbing experience. These people I still do hang out with.
U redu, sledeće - odlazak u klub. Ono što mi je ovde bilo interesantno je da je ukus na četiri, a mnogi sagovornici su mi rekli da je to zbog ukusa pića, ali isto tako, u nekim slučajevima, ljubljenje je veliki deo tog klupskog iskustva. A sa ovim ljudima se i dalje družim.
All right, and smoking. Here I found touch is at [six], and one of the reasons is that smokers told me the sensation of holding a cigarette and bringing it up to your lips is a big part of the smoking experience, which shows, it's kind of scary to think how well cigarettes are designed by the manufacturers.
I pušenje. Ovde sam saznao da je dodir na šest, a jedan od razloga je taj da su mi pušači rekli kako je veliki deo pušačkog iskustva osećaj držanja cigarete i prinošenja je ustima. Što nam pokazuje, a na neki način je i jezivo, koliko dobro su proizvođači dizajnirali cigarete.
OK. Now, what would the perfect experience look like on the five senses graph? It would, of course, be a horizontal line along the top. Now you can see, not even as intense an experience as riding a motorbike comes close.
Dobro. Sad, kako bi izgledalo savršeno iskustvo na grafiku pet čula? Bila bi to jedna horizontalna linija duž samog vrha. Ali kao što ste videli, ni intenzivno iskustvo poput vožnje motora nije ni izbliza tako dobro.
In fact, in the years that I gathered data, only one experience came close to being the perfect one. That is, of course, sex. Great sex. Respondents said that great sex hits all of the five senses at an extreme level.
U stvari, za sve godine koliko sam prikupljao podatke, samo jedno iskustvo je bilo blizu savršenog. A to je, naravno, seks. Sjajan seks. Sagovornici su rekli da sjajan seks pogađa svih pet čula na ekstremnom nivou.
Here I'll quote one of my students who said, "Sex is so good, it's good even when it's bad."
Da citiram jednog od mojih učenika: "Seks je toliko dobar da, čak i kad je loš, dobar je."
So the five senses theory does help explain why sex is so good. Now in the middle of all this five senses work, I suddenly remembered the solar-powered clocks project from my youth. And I realized this theory also explains why Chris's clock is so much better than mine. You see, my clock only focuses on sight, and a little bit of touch. Here's Chris's clock. It's the first clock ever that uses smell to tell the time. In fact, in terms of the five senses, Chris's clock is a revolution.
Dakle, teorija o pet čula može da objasni zbog čega je seks toliko dobar. I upravo u toku ovog projekta sa pet čula iznenada sam se setio projekta sa satovima na solarno napajanje iz mojih mlađih dana. I shvatio sam da ova teorija takođe objašnjava zbog čega je Krisov sat toliko bolji od mog. Vidite, moj sat se fokusira samo na vid i nešto malo na dodir. A evo Krisovog sata. To je prvi sat koji koristi miris kako bi se očitalo vreme. Štaviše, ako pričamo o pet čula, Krisov sat je revolucionaran.
And that's what this theory taught me about my field. You see, up till now, us designers, we've mainly focused on making things look very pretty, and a little bit of touch, which means we've ignored the other three senses. Chris's clock shows us that even raising just one of those other senses can make for a brilliant product. So what if we started using the five senses theory in all of our designs?
I upravo to me je ova teorija naučila o mojoj oblasti. Vidite, sve do sada, mi dizajneri smo se koncentrisali uglavnom na to da stvari koje pravimo izgledaju lepo i možda budu prijatne na dodir, što znači da smo zanemarili ostala tri čula. Krisov sat nam pokazuje da uključivanje makar i jednog od tih ostalih čula osigurava genijalan proizvod. Dakle, šta ako bismo počeli da koristimo teoriju pet čula u svim našim dizajnima?
Here's three quick ideas I came up with. This is an iron, you know, for your clothes, to which I added a spraying mechanism, so you fill up the vial with your favorite scent, and your clothes will smell nicer, but hopefully it should also make the ironing experience more enjoyable. We could call this "the perfumator."
Evo tri ideje koje sam smislio na brzinu. Ovo je pegla za odeću, kojoj sam dodao mehanizam za raspršivanje tako da kada napunite bočicu vašim omiljenim mirisom vaša odeća će mirisati lepše, ali će isto tako, nadam se, učiniti peglanje mnogo prijatnijim. Možemo ovu peglu nazvati "Parfemator".
All right, next. So I brush my teeth twice a day, and what if we had a toothbrush that tastes like candy, and when the taste of candy ran out, you'd know it's time to change your toothbrush?
U redu, sledeći. Ja perem zube dva puta dnevno, i šta bi bilo ako bismo imali četkicu za zube sa ukusom slatkiša, tako da kada se ukus slatkiša izgubi, znate da je vreme da promenite četkicu?
Finally, I have a thing for the keys on a flute or a clarinet. It's not just the way they look, but I love the way they feel when you press down on them. Now, I don't play the flute or the clarinet, so I decided to combine these keys with an instrument I do play: the television remote control.
Ja volim dirke na flauti ili klarinetu. Ne samo kako izgledaju, već volim i osećaj pod prstima kada ih pritisnete. Ja ne sviram ni flautu ni klarinet, pa sam rešio da ukombinujem ove dirke sa jedinim instrumentom koji sviram: daljinskim upravljačem.
Now, when we look at these three ideas together, you'll notice that the five senses theory doesn't only change the way we use these products but also the way they look. So in conclusion, I've found the five senses theory to be a very useful tool in evaluating different experiences in my life, and then taking those best experiences and hopefully incorporating them into my designs.
Kada pogledamo ove tri ideje zajedno primetićete da teorija pet čula menja ne samo način na koji koristimo ove proizvode, već i njihov izgled. U zaključku, saznao sam da su pet čula veoma koristan alat u procenjivanju raznih iskustava u mom životu, i da onda ta najbolja iskustva uključim u moje dizajne.
Now, I realize the five senses isn't the only thing that makes life interesting. There's also the six emotions and that elusive x-factor. Maybe that could be the topic of my next talk.
Shvatam da pet čula nisu jedina stvar koja život čini interesantnim. Takođe postoji i šest emocija i onaj neuhvatljivi X-faktor. Možda bi to mogla biti tema mog sledećeg govora.
Until then, please have fun using the five senses in your own lives and your own designs.
A do tada, zabavljajte se koristeći pet čula u svojim životima i svojim dizajnima.
Oh, one last thing before I leave. Here's the experience you all had while listening to the TED Talks. However, it would be better if we could boost up a couple of the other senses like smell and taste. And the best way to do that is with free candy. You guys ready? All right.
Oh, još jedna stvar pre nego što krenem. Ovo je iskustvo koje ste svi imali slušajući TED govore. Međutim, bilo bi bolje ako bismo mogli da podignemo još neka čula, kao što su miris i ukus. A najbolji način da to uradimo je sa besplatnim slatkišima. Spremni? U redu.
(Applause)
(Aplauz)