Four years ago, on the TED stage, I announced a company I was working with at the time called Odeo. And because of that announcement, we got a big article in The New York Times, which led to more press, which led to more attention, and me deciding to become CEO of that company -- whereas I was just an adviser -- and raising a round of venture capital and ramping up hiring.
To'rt yil avval, TED'da Men tashkilotni namoshish qilgandim, u paytda o'sha tashkilotda ishlardim. Odeo deb nomlangan Va mening taqdimotimdan keyin Biz xaqimizda Ney York Times'da katta maqola yozishdi bu maqoladan so'ng bizga jamiyat va ommaviy axborotning nazari tushdi. Shunda men o'sha tashkilotning bosh direktori bo'lishga qaror qildim. (ungacha oddiy maslahatchi edim) Biz safrlama mablag' oldik keyin faol tarzda ishchilarni qabul qila boshladik.
One of the guys I hired was an engineer named Jack Dorsey, and a year later, when we were trying to decide which way to go with Odeo, Jack presented an idea he'd been tinkering around with for a number of years that was based around sending simple status updates to friends. We were also playing with SMS at the time at Odeo, so we kind of put two and two together, and in early 2006 we launched Twitter as a side project at Odeo.
Biz yonlagan muhandislardan biri Djek Dorsi edi. Bir yildan keyin, biz Odeo'ning rivojlanish kelajagini hal qilayotganimizda, Djek ancha yildan beri o'ylab yurgan fikri xaqida gapirib berdi. U do'stlarga oddiy xabarlar jo'natish mexanizmi xaqida edi. Aynan o'sha paytda biz Odeo'da SMS sinovini olib borayotgandik va biz ularni birlashtirishga qaror qildik va 2006 yilda Twitterni Odeo tashqi loyihasi sifatida ishga tushirdik.
Now, it's hard to justify doing a side project at a startup, where focus is so critical, but I had actually launched Blogger as a side project to my previous company, thinking it was just a little thing we'd do on the side, and it ended up taking over not only the company, but my life for the next five or six years. So I learned to follow hunches even though you can't necessarily justify them or know where they're going to go. And that's kind of what's happened with Twitter, time after time.
Albatta tashqi loyihani boshlang'ich qilib boshlash juda qiyin, ayniqsa asosiy fikrga diqqat qaratish kerakligida, lekin Blogger ham qachonlardir tashqi loyiha edi mening avvalgi tashkilotimda bizga u yirik bo'lmagan loyiha deb tuyilgandi. Lekin u tashkilotning asosiy loyihasiga aylandi, u mening keyingi besh yoki olti yillik hayotim mazmuniga aylandi. Shunday tarzda men ishki tuygularimga ishonishni o'rgandim. har doim ham aniq fikrlash mumkin emasligiga qaramay, ularning rivojini tassavvur qilishni o'rgandim. Twitter bilan ham ko'p o'tmay aynan shunaqa bo'ldi.
So, for those of you unfamiliar, Twitter is based around a very simple, seemingly trivial concept. You say what you're doing in 140 characters or less, and people who are interested in you get those updates. If they're really interested, they get the update as a text message on their cell phone. So, for instance, I may Twitter right now that I'm giving a talk at TED. And in my case, when I hit send, up to 60,000 people will receive that message in a matter of seconds. Now, the fundamental idea is that Twitter lets people share moments of their lives whenever they want, be they momentous occasions or mundane ones. It is by sharing these moments as they're happening that lets people feel more connected and in touch, despite distance, and in real time. This is the primary use we saw of Twitter from the beginning, and what got us excited.
Ho'sh, Twitter nimaligini bilmaydiganlar bo'lsa - bu oddiy fikrdan tashkillangan xizmat. Siz nima bilan bandligingizni 140dan oshmagan belgilar bilan tariflaysiz. sizni qiziqarli deb hisoblaydiganlar esa sizning xabarlaringizni qabul qilishadi. Agar ularga bu juda qiziqarli bo'lsa, ular xabarlaringizni sms tarzida qabul qila olishadi. Masalan men, hozir xabar jo'natishim mumkin, TED'da ma'ruza qilayotganligim xaqida. Menga kelganda esa, xabar jo'natishim bilan, bir necha soniyadan so'ng 60 ming kishi xabardor bo'ladi. Hullas Twitterning asosiy mazmuni, odamlarga hayot lahzalari bilan bo'lishish imkoniyatini berishdan iborat ular qachon hohlamasin qanchalik muhim hodisa bo'lmasin va xatto yomon lahza bo'lsa ham :) Hayot lahzalari bilan real vaqtda almashinish orqali odamlar bir biriga yaqinlikni his qiladi, va xatto oradagi masofaga qaramasdan. Bu Twitter boshlanishida biz qo'ygan asosiy maqsad edi, bizni ilhomlantiradigan ham edi.
What we didn't anticipate was the many, many other uses that would evolve from this very simple system. One of the things we realized was how important Twitter could be during real-time events. When the wildfires broke out in San Diego, in October of 2007, people turned to Twitter to report what was happening and to find information from neighbors about what was happening around them.
Lekin biz tasavvur qila olmagan narsa, bu oddiy tizimdan qay tarzda foydalanish mumkinligi bo'lib chiqdi. Masalan biz shuni tushundikki, Twitterda hozir yozilayotgan xabarlar juda muhim ekan. Masalan 2007 yil oktyabrda uy yon'gini San Diyegogacha borganda odamlar Twitterdan so'ngi xabar almashinish uchun foydalana boshlashdi va masalan qo'shni uyda nima bo'layotganligini bilish uchun.
But it wasn't just individuals. The L.A. Times actually turned to Twitter to dispense information as well, and put a Twitter feed on the front page, and the L.A. Fire Department and Red Cross used it to dispense news and updates as well. At this event, dozens of people here are Twittering and thousands of people around the world are following along because they want to know what it feels like to be here and what's happening.
Bundan faqat oddiy kishilar foydalanibgina qolmay L.A.Times ro'znomasi Twitter orqali xabar tarqatishni boshladi. Ular xatto ro'znoma bosh sahifasida Twitter yangiliklarini chop eta boshlashdi Va Los Anjeles hamda Qizil Krest yong'in xodisasini Twitter yordamida targ'ib qilishgandi. Ushbu konferensiyada ko'pchilik Twitterdan foydalanadi minglab kishilar esa ularni o'qishadi, chunki ular ham bu yerda bo'lishni hohlaydi bu yerda nima bo'layotganini ko'rishni istaydi
Among the other interesting things that have cropped up
Ko'pchilik tashkilotlar
are many things from businesses,
Twitterdan qanday foydalanishni o'rganishdi
from marketing and communications and predictable things, to an insanely popular Korean-barbecue taco truck that drives around L.A. and Twitters where it stops, causing a line to form around the block.
marketing va hokazo cheklamsiz maqsadlar uchun xatto juda maxshur bo'lgan barbekyu sotuvchi tako yuk mashinasi ham Los Anjeles bo'ylab yurib, Twitterda qaerlarda to'xtaganligi xaqida yozyapti bu tarzda yangi mijozlar ro'yxatini chaqiryapti.
Politicians have recently begun Twittering. In fact, there are 47 members of Congress who currently have Twitter accounts. And they're tweeting, in some cases, from behind closed-door sessions with the President. In this case, this guy's not liking what he's hearing. The President himself is our most popular Twitter user, although his tweets have dropped off as of late, while Senator McCain's have picked up. As have this guy's.
Siyosatshunoslar ham Twitterdan foydalanishmoqda Bugungi kunda Kongregning 47 a'zosi Twitter ro'yxatidan o'tishgan. Ba'zida ular ham xabar yozishadi xatto Prezident bilan bo'layotgan yopiq munozaralardan turib. Masalan, eshitganlaridan hursand emasligi xaqida. Prezident'ning o'ziga kelsak - U bizning eng mashhur foydalanuvchimiz, lekin u so'ngi paytda kamdan kam yozyapti ha bu Sinator MakKeyn bo'lsa, buni ham tezda o'rganib oldi Bana bu yigitga o'xshab.
Twitter was originally designed as a broadcast medium: you send one message and it goes out to everybody, and you receive the messages you're interested in. One of the many ways that users shaped the evolution of Twitter was by inventing a way to reply to a specific person or a specific message. So, this syntax, the "@username" that Shaquille O'Neal's using here to reply to one of his fans, was completely invented by users, and we didn't build it into the system until it already became popular and then we made it easier. This is one of the many ways that users have shaped the system.
Twitter boshlanishda, radio-eshittiruv tarzida qurilgan edi. Siz xabar jo'natasiz, xabar hammaga yetib boradi, siz esa faqat sizga qiziqarli xabarlarni qabul qilasiz. Twitterni foydalanuvchilar o'zgartirganligiga aynan bir foydalanuvchiga xabar jo'natish usulini misol qilishimiz mumkin. E'tibor bering, Shakil O'nil ishlatadigan "@foydalanuvchi" imlosi, ishqibozlaridan biriga javob xabar bo'ladi bu usulni to'la tarzda foydalanuvchilar o'ylab topishgan faqat maxshur bo'lgandan keyin biz bu usulni tizim ta'minotiga kiritdik, keyin esa faqat u bilan ishlash imkoniyatini yengillashtirdik Bu faqat foydalanuvchilar xizmatni o'rgartirganidan birgina misol.
Another is via the API. We built an application-programming interface, which basically means that programmers can write software that interacts with Twitter. We currently know about over 2,000 pieces of software that can send Twitter updates -- interfaces for Mac, Windows, your iPhone, your BlackBerry -- as well as things like a device that lets an unborn baby Twitter when it kicks or a plant Twitter when it needs water.
Boshqa misol - mana bu API. Biz dasturlar yozish interfeysini yaratdik, bu Twitter bilan ishlaydigan dasturlar yozish imkoniyatini beradi. Va hozirgi kunda biz ikki mingdan ortiq bunday dasturlarni bilamiz ular orqali Twitterga xabarlar jo'natish mumkin, Ular Mak, Windows, iPhone va Blekberri qurilmalarida ishlaydi... Yoki, masalan, bir qurilma chaqaloq bachadonda qimirlaganda xabar jo'natadi yoki boshqasi gul sug'orilishi kerakligida xabar beradi.
Probably the most important third-party development came from a little company in Virginia called Summize. Summize built a Twitter search engine. And they tapped into the fact that, if you have millions of people around the world talking about what they're doing and what's around them, you have an incredible resource to find out about any topic or event while it's going on. This really changed how we perceived Twitter. For instance, here's what people are saying about TED. This is another way that our mind was shifted, and Twitter wasn't what we thought it was. We liked this so much we actually bought the company and are folding it into the main product. This not only lets you view Twitters in different ways, but it introduces new use cases as well. One of my favorites is what happened a few months ago when there was a gas shortage in Atlanta. Some users figured out that they would Twitter when they found gas -- where it was, and how much it cost -- and then appended the keyword "#atlgas" which let other people search for that and find gas themselves.
Balki, eng muhim qo'shimcha dastur ham yaratilgandir Virjiniyadagi - Summize degan kichik Tashkilot yaratgan. Ular Twitter uchun qidiruv tizimi yaratishdi. Ularning asosiy maqsadi shunda bo'ldiki, sizning atrofingizda millionlab odamlar mavjud, ular nima bilan mashg'ul yoki atrofdagi hodisalarni yozishadi, va bu xabarlarda ihtiyoriy mavzu yoki hodisalar xaqida axborot mavjud bu narsalar ayni paytda yuz beradi. Bu narsalar Twitter xaqidagi qarashlarimizni o'zgartirdi. Masalan, hozir odamlar TED xaqida gapirmoqda. Bu bizning nazarimiz o'zgarishiga yana bir misol va Twitter biz o'ylagan narsa emas bo'lib chiqdi. Bu qidiruv tizimi bizga shunchalik yoqdiki, biz uni sotib oldik. va hozir bu qidiruv tizimini asosiy xizmatimizga biriktiryapmiz. Va bu bizga Twitter'ga boshqacha nazar qarash emas, undan yangicha foydalanish usullarini ochyapti. Menga yoqqan eng yaxshi namunalardan biri Atlantada yuz bergan benzin yetishmovchiligi edi. Foydalanuvchilar Twitter orqali benzin topishganliklari xaqida xabar yoza boshladi qayerda va qanchadan sotilayotganligi xaqida, xabar so'ngida esa "#atlgas" yorlig'ini qo'shishgandi, bu xabar orqali boshqalar qayerdan benzin topishni bilib olishi mumkin edi.
And this trend of people using this communication network to help each other out goes far beyond the original idea of just keeping up with family and friends. It's happened more and more lately, whether it's raising money for homeless people or to dig wells in Africa or for a family in crisis. People have raised tens of thousands of dollars over Twitter in a matter of days on several occasions. It seems like when you give people easier ways to share information, more good things happen.
Va xabar almashinuv tizimining bir biriga yordam berish uchun foydalanish fikri, bizning boshlang'ich oila va do'stlar bilan muloqotlashish fikridan ancha ajralib ketdi. Bunday narsalarni tez tez ko'radigan bo'ldik, uysizlar uchun yordam puli yig'imlari, Afrikada quduqlar qazish yoki oilaga krizis davrida yordam qilish kabi misollar ko'p. Odamlar o'n minglab dollar mablag'larni Twitter orqali bir necha kunda xar xil maqsadlar uchun to'play boshlashdi. Axborot almashinuv usullarini yengillashtirganingizda, yana ko'plab yaxshi ezgu xodisalar ro'y berar ekan.
I have no idea what will happen next with Twitter. I've learned to follow the hunch, but never assume where it will go. Thanks.
Men Twitterda yana qanday o'zgarishlar bo'lishi xaqida umuman bilmayman Lekin men o'z ko'nglimga ishonishni o'rgandim Va bu ishonishim nimalarniga olib kelishini bilmayman. Rahmat.
(Applause)
(Qarsaklar)
Chris Anderson: We're not quite done yet. So, look, if we could have this screen live. This is actually the most terrifying thing that any speaker can do after they've been to an event. It's totally intimidating.
Kris Anderson: Bu hali hammasi emas Hozir biz ajoyib manzarani ko'rsatishimiz mumkin... Hozirgina ma'ruza qilgan odam uchun bundan ortiq hayratga soladigan narsa bo'lmasa kerak. Bu xaqiqatdan ham g'aroyib narsa.
So, this would be the Twitter search screen. So we're going to just type a couple of random words into Twitter. For example: "Evan Williams." "Evan Williams, give people more good ways to share information and follow your hunch at TED." "Currently listening to Evan Williams." "Currently listening to Evan Williams." "Evan Williams --" Oh. "Evan Williams is just dying on stage here at TED. Worst talk ever!" (Laughter)
Hozir biz Twitter qidiruviga Bir necha kalit so'z kiritamiz Malasan: "Evan Villiams" "... odamlarga ko'proq axborot berib, o'z ko'nglizga ishoning @ #TED." "... Evan Viliamsni eshitib o'tiribman." Ajabo. "... Evan Viliams bu yerda TED'da o'zini sharmanda qilyapti." "Eng yomon ma'ruza"
Evan Williams: Nice. Thanks.
Evan Viliams: Rahmat, bu juda yoqimli
CA: Just kidding.
Kris: Xazillashdim.
But, literally in the eight minutes he was talking, there are about fifty tweets that already came on the talk. So he'll see every aspect of the reaction: the fact that Barack Obama is the biggest Twitterer, the fact that it came out of TED. I don't think there's any other way of getting instant feedback that way.
Lekin, eng qiziqarlisi shundaki, manashu sakkiz minutlik ma'ruza paytida Elliktacha xabar jo'natilibdi. Hullas juda xar xil bo'lgan fikrlarni ko'rishimiz mumkin: Malasan Barak Obamaning eng maxshur foydalanuvchiligi ekanligimi, yoki u TED tufayli shunday bo'lganligimi... Menimcha, ayni paytdagi mulohazalarni qabul qilish uchun boshqa imkoniyat bo'lmasa kerak.
You have build something very fascinating, and it looks like its best times are still ahead of it. So, thank you very much, Evan. EW: Thank you. CA: That was very interesting.
Siz juda qiziqarli va zavqli narsa yaratdingiz, va o'ylaymanki bu endigina boshlanashi, yangiliklar hali oldinda bo'lsa kerak. Kattakon rahmat, Evan! Juda qiziqarli bo'ldi.