So I'm here to tell you a story of success from Africa. A year and a half ago, four of the five people who are full time members at Ushahidi, which means "testimony" in Swahili, were TED Fellows. A year ago in Kenya we had post-election violence. And in that time we prototyped and built, in about three days, a system that would allow anybody with a mobile phone to send in information and reports on what was happening around them. We took what we knew about Africa, the default device, the mobile phone, as our common denominator, and went from there. We got reports like this. This is just a couple of them from January 17th, last year. And our system was rudimentary. It was very basic. It was a mash-up that used data that we collected from people, and we put it on our map.
Došao sam vam ovdje ispričati priču o uspjehu iz Afrike. Prije godinu i pol, četvero od petero ljudi koji su punopravni članovi Ushahidi, što znači «svjedočanstvo» na svahiliju, bili su TED Fellows. Prije godinu dana u Keniji imali smo post-izborno nasilje. U to vrijeme smo izgradili prototip, u roku od tri dana, sistem koji će dopustiti svakome tko ima mobitel da pošalje informaciju i prijavi što se događa oko njega. Uzeli smo što smo znali o Africi, zadani uređaj, mobilni telefon, kao naš zajednički nazivnik, i otišli odatle. Dobili smo izvješća kao ova. Ovo je samo njih par od 17.siječnja prošle godine. Naš sustav je bio rudimentaran. Bio je vrlo osnovan. Bio je mix koji je koristio podatke koje smo skupljali od ljudi, i stavili ih na našu kartu.
But then we decided we needed to do something more. We needed to take what we had built and create a platform out of it so that it could be used elsewhere in the world. And so there is a team of developers from all over Africa, who are part of this team now -- from Ghana, from Malawi, from Kenya. There is even some from the U.S. We're building for smartphones, so that it can be used in the developed world, as well as the developing world.
Ali tada smo odlučili da trebamo napraviti nešto više. Trebali smo uzeti što smo izgradili i stvoriti platformu od toga kako bi se to moglo koristiti negdje dalje u svijetu. Postoji tim konstruktora iz cijele Afrike, koji su sada dio ovog tima, iz Gane, Malawia, Kenije. Čak su neki i iz SAD-a. Radimo to za smartphone, kako bi se moglo koristiti u razvijenom svijetu, kao i u svijetu koji se razvija.
We are realizing that this is true. If it works in Africa then it will work anywhere. And so we build for it in Africa first and then we move to the edges. It's now been deployed in the Democratic Republic of the Congo. It's being used by NGOs all over East Africa, small NGOs doing their own little projects. Just this last month it was deployed by Al Jazeera in Gaza. But that's actually not what I'm here to talk about.
Shvaćamo da je ovo istina. Ako radi u Africi, radit će bilo gdje. Izradili smo to za Afriku prvo i tada smo proširili. Sada ga razmještamo po Demokratskoj Republici Kongo. Koriste ga nevladine organizacije po cijeloj istočnoj Africi. Male nevladine organizacije rade vlastite male projekte. Prošli mjesec ga je razmjestila Al Jazeera po Gazi. Ali to zapravo nije ono o čemu sam htio govoriti ovdje.
I'm here to talk about the next big thing, because what we're finding out is that we have this capacity to report eyewitness accounts of what's going on in real time. We're seeing this in events like Mumbai recently, where it's so much easier to report now than it is to consume it. There is so much information; what do you do? This is the Twitter reports for over three days just covering Mumbai. How do you decide what is important? What is the veracity level of what you're looking at? So what we find is that there is this great deal of wasted crisis information because there is just too much information for us to actually do anything with right now. And what we're actually really concerned with is this first three hours. What we are looking at is the first three hours. How do we deal with that information that is coming in? You can't understand what is actually happening. On the ground and around the world people are still curious, and trying to figure out what is going on. But they don't know.
Ja sam ovdje da govorim o sljedećoj velikoj stvari jer ono što otkrivamo jest da imamo sposobnost prijaviti izvješća očevidaca o tome što se događa, u realnom vremenu. Vidimo to u događajima kao što je Mumbai nedavno. Gdje je mnogo lakše izvijestiti sada nešto nego što je to konzumirati. Toliko je informacija, što ćete učiniti? To su Twitter izvješća za više od tri dana koja samo pokrivaju Mumbai. Kako odlučiti što je važno? Što je istinito među svemu tome? Dakle, ono što nalazimo jest da je ovo mnogo informacija o krizi koji se gube jer jednostavno primamo previše informacija i oko kojih ne možemo ništa učiniti upravo sada. Najviše se koncentriramo na prva tri sata. Što gledamo su prva tri sata. Kako se odnosimo prema toj informaciji? Ne možete shvatiti što se zapravo događa. Na zemlji i širom svijeta ljudi su još uvijek znatiželjni i pokušavaju shvatiti što se događa. Ali oni ne znaju.
So what we built of course, Ushahidi, is crowdsourcing this information. You see this with Twitter, too. You get this information overload. So you've got a lot of information. That's great. But now what? So we think that there is something interesting we can do here. And we have a small team who is working on this. We think that we can actually create a crowdsourced filter. Take the crowd and apply them to the information. And by rating it and by rating the different people who submit information, we can get refined results and weighted results. So that we have a better understanding of the probability of something being true or not. This is the kind of innovation that is, quite frankly -- it's interesting that it's coming from Africa. It's coming from places that you wouldn't expect. From young, smart developers. And it's a community around it that has decided to build this. So, thank you very much. And we are very happy to be part of the TED family. (Applause)
To što smo izgradili, Ushahidi, prima informacije i stvara gužvu. Možete to vidjeti i pomoću Twittera. Može biti preopterećenje informacija. Imate mnogo informacija. To je super. Ali što sada? Mislimo da postoji nešto zanimljivo što možemo učiniti tu. Imamo mali tim koji radi na tome. Mislim da možemo stvoriti filtar za informacije. Uzeti gužvu i primijeniti ju na informacije. I kako budu ocjenjivali informacije i ocjenjivali različite ljude koji postavljaju informacije, možemo dobiti rafinirane i važne rezultate. Tako ćemo imati vjerojatno bolje razumijevanje hoće li nešto biti istinito ili ne. Ovo je inovacija koja, iskreno – zanimljivo je što dolazi iz Afrike. Dolazi s mjesta s kojeg ne biste to očekivali. Od mladih, pametnih konstruktora. A zajednica oko toga ju je odlučila sagraditi. Hvala vam puno. I jako smo sretni što smo dio TED obitelji. (pljesak)