Erez Yoeli: Harnessing Reputations To Inspire Altruism

How can you motivate people to give to charity, conserve resources, vote, volunteer — or generally to do more good for others? Erez Yoeli, MIT research scientist and Director of the Applied Cooperation Team, shares a simple checklist for "harnessing reputations" that gets surprising results. Learn more at http://www.tedxcambridge.com