Last January, my company, Fark.com, was sued along with Yahoo, MSN, Reddit, AOL, TechCrunch and others by a company called Gooseberry Natural Resources. Gooseberry owned a patent for the creation and distribution of news releases via email. (Laughter) Now it may seem kind of strange that such a thing can actually be patented, but it does happen all the time.
Prošlog siječnja moju je tvrtku, Fark.com, kao i Yahoo, MSN, Reddit, AOL, TechCrunch i druge tužila tvrtka Gooseberry Natural Resources . Gooseberry posjeduje patent za stvaranje i distribuciju vijesti putem e-maila. (Smijeh) Možda vam je čudno da se tako nešto zaista može zaštititi patentom, ali to se uistinu stalno događa.
Take something already being done and patent it for an emerging technology -- like phone calls on the internet or video listings for TV shows or radio but for cellphones, and so on. The problem with these patents is that the mechanisms are obscure and the patent system is dysfunctional, and as a result, most of these lawsuits end in settlements. And because these settlements are under a non-disclosure agreement, no one knows what the terms were. And as a result, the patent troll can claim that they won the case.
Uzmete nešto što već postoji i patentirate to za tehnologiju u nastajanju -- poput telefonskih poziva putem interneta ili video liste TV programa ili radija, ali za mobitele, i tako dalje. Problem s tim patentima jest taj da su mehanizmi nejasni, a sustav patenta disfunkcionalan, pa je rezultat taj da većina takvih tužbi završi nagodbom. A budući da su te nagodbe tajne, nitko ne zna pod kakvim su uvjetima sklopljene. Kao rezultat toga, vlasnik patenta može tvrditi da je dobio slučaj.
In the case of Gooseberry Natural Resources, this patent on emailing news releases had sort of a fatal flaw as it pertained to myself, and that was that in the mainstream media world there is only one definition for news release, and it turns out that is press release -- as in P.R. Now my company, Fark, deals with news, ostensibly, and as a result we were not in violation of this patent. So case closed, right? Wrong.
U slučaju Gooseberry Natural Resources, taj patent na vijesti poslane emailom imao je, na neki način, jednu fatalnu manu kako se meni činilo, a to je da u svijetu mainstream medija postoji samo jedna definicija vijesti, a to je tiskovni izvještaj -- kao u PR-u. Moja tvrtka, Fark, bavi se vijestima, načelno, te stoga mi ne kršimo ovaj patent. Slučaj zatvoren, zar ne? Ne.
One of the major problems with patent law is that, in the case that when you are sued by a patent troll, the burden of proof that you did not infringe on the patent is actually on the defendant, which means you have to prove that you do not infringe on the patent they're suing you on. And this can take quite a while. You need to know that the average patent troll defense costs two million dollars and takes 18 months when you win. That is your best case outcome when you get sued by a patent troll.
Jedan od najvećih problema s patentnim zakonom jest taj da kad vas tuži patentski trol, teret dokazivanja da patent nije prekršen leži na optuženiku, što znači da morate dokazati da ne kršite patent za koji vas tuže. A za to može biti potrebno puno vremena. Morate znati da prosječna obrana od patentskog trola stoji dva milijuna dolara i traje 18 mjeseci kad pobijedite. To je najbolji mogući ishod kad vas tuži patentski trol.
Now I had hoped to team up with some of these larger companies in order to defend against this lawsuit, but one-by-one they settled out of the case, even though -- and this is important -- none of these companies infringed on this patent -- not a one of them. And they started settling out. The reason they settled out is because it's cheaper to settle than to fight the lawsuit -- clearly, two million dollars cheaper in some cases, and much worse if you actually lose. It would also constitute a massive distraction for management of a company, especially a small eight-man shop like my company.
Nadao sam se da ću se udružiti s nekom od ovih većih tvrtki kako bih se obranio od ove tužbe, ali sve su se redom nagodile, iako -- ovo je važno -- nijedna od tih tvrtki nije prekršila ovaj patent -- nijedna. Počeli su s nagodbama. Razlog zbog kojeg su se nagodili jest taj što je jednostavnije nagoditi se nego se boriti protiv tužbe -- ponekad je jeftinije za dva milijuna dolara, a mnogo je gore ako izgubite. To bi također stvorilo velike probleme za menadžment tvrtke, posebno u maloj tvrtki s osam zaposlenika, kao što je moja.
Six months into the lawsuit, we finally reached the discovery phase. And in discovery phase, we asked the patent troll to please provide screenshots of Fark where the infringement of their patent was actually occurring. Now perhaps it's because no such screenshots actually existed, but suddenly Gooseberry wanted to settle. Their attorney: "Ah, yes. My company's having a reorganization on our end." Never mind the fact that the address led to a strip mall somewhere in Northern L.A. with no employees. "And we'd like to go ahead and close this out. So would you mind giving us your best and final offer?" My response: "How about nothing?!" (Applause) We didn't have high hopes for that outcome. (Laughter) But they settled. No counter offer.
Nakon šest mjeseci procesa tužbe, napokon smo došli do faze otkrivanja. U toj fazi tražili smo patentskog trola da pokaže slike Farka gdje zaista dolazi do kršenja njihovog patenta. Možda je zato što takve slike nisu postojale Gooseberry odjednom htio nagodbu. Njihov odvjetnik: "Ah, da. Moja se tvrtka reorganizira s naše strane." Zanemarite činjenicu da je adresa vodila u trgovački centar negdje u sjevernom dijelu Los Angelesa, i to bez zaposlenika. "Htjeli bismo ovo završiti. Možete li nam dati svoju najvišu i konačnu ponudu?" Moj odgovor: "Što kažete na ništa?!" (Pljesak) Nismo se nadali takvom ishodu. (Smijeh) Ali nagodili su se. Bez protuponude.
Now, as mentioned before, one of the reasons I can talk to you about this is because there's no non-disclosure agreement on this case. Now how did that happen? Well during the settlement process, when we received our copy, I struck it. My attorney said, "Nah, no chance of that working." It came back signed. Now why? You can call them. They're not under NDA either.
Kako sam već spomenuo, jedan od razloga zašto mogu s vama o ovome razgovarati jest taj što u ovom slučaju nema ugovora o tajnosti. Kako se to dogodilo? Tijekom procesa nagodbe, kad smo primili svoj primjerak, pogodio sam. Moj odvjetnik je rekao, "Ne, nema šanse da će to upaliti." Vratilo se potpisano. Zašto? Možete ih nazvati. Ni oni nisu pod ugovorom o tajnosti.
Now what did I learn from this case? Well, three things. First of all, if you can, don't fight the patent, fight the infringement. Patents are very difficult to overturn. Infringement is a lot easier to disprove. Secondly, make it clear from the beginning that either you have no money at all or that you would rather spend money with your attorney fighting the troll than actually giving them the money. Now the reason this works is because patent trolls are paid a percentage of what they're able to recover in settlements. If it becomes clear to them that they cannot recover any money, they become less interested in pursuing the case.
Što sam naučio iz ovog slučaja? Tri stvari. Prvo, ako možete, ne borite se protiv patenta, borite se protiv kršenja. Patente je vrlo teško osporiti. Kršenje je mnogo lakše osporiti. Kao drugo, neka od početka bude jasno da ili uopće nemate novca, ili ćete novac radije potrošiti na borbu s trolom nego da im taj novac date. Razlog zbog kojeg ovo funkcionira jest taj što su patentski trolovi plaćeni od postotka iznosa koji dobiju kroz nagodbe. Ako im bude jasno da ne mogu dobiti nikakav novac, postaju manje zainteresirani za slučaj.
Finally, make sure that you can tell them that you will make this process as annoying and as painful and as difficult as possible for them. Now this is a tactic that patent trolls are supposed to use on people to get their way. It turns out, because they're paid on contingency, it works really, really well in reverse. Don't forget that.
Na kraju, budite sigurni da im možete reći da ćete ovaj proces učiniti što napornijim, bolnijim i težim za njih. To je taktika koju bi patentski trolovi trebali primjenjivati na ljude kako bi dobili što žele. Budući da su plaćeni u postotku, izgleda da to funkcionira vrlo dobro i u suprotnom smjeru. Ne zaboravite to.
So what does all this mean? Well to sum up, it boils down to one thing: Don't negotiate with terrorists. (Applause) Patent trolls have done more damage to the United States economy than any domestic or foreign terrorist organization in history every year. And what do they do with that money? They plow it right back into filing more troll lawsuits.
Što sve ovo znači? Da zaključimo, sve se svodi na jednu stvar: Ne pregovarajte s teroristima. (Pljesak) Patentski trolovi čine više štete gospodarstvu SAD-a nego bilo koja domaća ili strana teroristička organizacija u povijesti svake godine. A što čine s tim novcem? Troše ga na ulaganje novih tužbi.
Now this is the point in the Talk where I'm supposed to come up with some kind of a solution for the patent system. And the problem with that is that there are two very large industry groups that have different outcomes in mind for the patent system. The health care industry would like stronger protections for inventors. The hi-tech industry would like stronger protections for producers. And these goals aren't necessarily diametrically opposed, but they are at odds. And as a result, patent trolls can kind of live in the space in between.
Ovo je trenutak u mojem govoru kad bih trebao naći neko rješenje za sustav patenata. A tu je problem što postoje dvije velike industrijske grupe koje imaju različite ideje za sustav patenata. Zdravstvena industrija voljela bi bolju zaštitu za izumitelje. Hi-tech industrija htjela bi jaču zaštitu za proizvođače. Ti ciljevi nisu dijametralno suprotni, ali donekle se isključuju. I zato patentski trolovi uspijevaju u međuprostoru.
So unfortunately I'm not smart enough to have a solution for the patent troll problem. However, I did have this idea, and it was kind of good. And I thought, "I should patent this." (Laughter) Behold, patent infringement via mobile device -- defined as a computer which is not stationary. My solution: award me this patent and I will troll them out of existence.
Na žalost, nisam dovoljno pametan da bih imao rješenje za problem patentskih trolova. No, imao sam ovu ideju, i bila je dobra. Pa sam pomislio: "Morao bio ovo patentirati." (Smijeh) Pogledajte, kršenje patenta putem mobilnog uređaja -- definiran kao računalo koje nije stacionarno. Moje rješenje: dodijelite mi ovaj patent i istrijebit ću ih.
Thank you.
Hvala vam.
(Applause)
(Pljesak)