Dr. Olivia Ahn: Sustainability: Where consumers & corporates compromise

Dr Olivia Ahn discusses the current approach to sustainability that often forces consumers to compromise on product performance, cost or convenience. Corporates have found that with the growing market demand for sustainable alternatives, they are made to compromise on margins and product features. How can we change our approach to sustainability to ensure that we provide consumers and corporations with sustainable alternatives that do not force us to a false choice?