Ladies and gentlemen, at TED we talk a lot about leadership and how to make a movement. So let's watch a movement happen, start to finish, in under three minutes and dissect some lessons from it.
Dakle, dame i gospodo, na TEDu pričamo dosta o vođstvu i o tome kako započeti pokret. Pa pogledajmo kako se pokret događa, od početka do kraja, za manje od 3 minuta i izvucimo neke lekcije iz toga.
First, of course you know, a leader needs the guts to stand out and be ridiculed. What he's doing is so easy to follow. Here's his first follower with a crucial role; he's going to show everyone else how to follow.
Prvo, kao što svi znate, potrebno je da vođa ima hrabrosti da se istakne i bude ismejan. Ali ono što radi lako je za praćenje. Evo ga prvi pratilac sa ključnom ulogom. On će pokazati svima ostalima kako da prate.
Now, notice that the leader embraces him as an equal. Now it's not about the leader anymore; it's about them, plural. Now, there he is calling to his friends. Now, if you notice that the first follower is actually an underestimated form of leadership in itself. It takes guts to stand out like that. The first follower is what transforms a lone nut into a leader.
Primetite kako ga vođa prihvata kao sebi jednakog. Znači, sad se više ne radi o vođi; radi se o njima, množina. Sad on zove svoje prijatelje. Primećujete da je prvi pratilac zapravo podcenjeni oblik samog vođstva. Potrebna je hrabrost da bi se samo tako isticalo. Prvi pratilac je ono što preoblikuje
(Laughter)
usamljenog ludaka u vođu.
(Applause)
(smeh) (aplauz)
And here comes a second follower. Now it's not a lone nut, it's not two nuts -- three is a crowd, and a crowd is news. So a movement must be public. It's important to show not just the leader, but the followers, because you find that new followers emulate the followers, not the leader.
Evo i drugog pratioca. Sad nije usamljeni ludak, nisu dva ludaka, tri je gomila, a gomila je vest. Znači, pokret mora biti javan. Važno je pokazati ne samo vođu, nego pratioce, jer vidite da novi pratioci
Now, here come two more people, and immediately after,
imitiraju pratioce, ne vođu.
three more people. Now we've got momentum. This is the tipping point. Now we've got a movement.
Sad dolazi još dvoje ljudi i odmah zatim još troje ljudi. Sada imamo polet. Ovo je ključni momenat. Sada imamo pokret.
(Laughter)
So, notice that, as more people join in, it's less risky. So those that were sitting on the fence before now have no reason not to. They won't stand out, they won't be ridiculed, but they will be part of the in-crowd if they hurry.
Dakle, primetite, što se više ljudi priključuje, manje je rizično. Oni koji su do sada sedeli na ogradi sada više za to nemaju razloga. Neće se isticati. Neće biti ismejani. Ali biće deo popularne mase, ako požure.
(Laughter)
(smeh)
So, over the next minute, you'll see all of those that prefer to stick with the crowd because eventually they would be ridiculed for not joining in. And that's how you make a movement.
U narednom minutu videćete sve one koji vole da budu u gužvi jer na kraju bi bili ismejani jer se nisu pridružili,
But let's recap some lessons from this.
a tako se pravi pokret.
So first, if you are the type, like the shirtless dancing guy that is standing alone, remember the importance of nurturing your first few followers as equals so it's clearly about the movement, not you.
Dakle, izvucimo neke pouke iz ovoga. Dakle, prvo, ako ste tip, kao ovaj momak bez majice koji đuska sam, setite se koliko je važno da negujete svojih prvih nekoliko pratilaca kao da su jednaki,
(Laughter)
znači radi se o pokretu, ne o vama.
Okay, but we might have missed the real lesson here.
OK, ali možda smo propustili pravu lekciju ovde.
The biggest lesson, if you noticed -- did you catch it? -- is that leadership is over-glorified. Yes, it was the shirtless guy who was first, and he'll get all the credit, but it was really the first follower that transformed the lone nut into a leader. So, as we're told that we should all be leaders, that would be really ineffective.
Najveća pouka - ako ste primetili - jeste je uhvatili - je da se vođstvo previše slavi, da, lik bez majice je bio prvi i on će pokupiti sve zasluge, ali je zapravo prvi pratilac preobrazio usamljenog ludaka u vođu. Pa, govore nam da svi treba da budemo vođe, ali to bi bilo stvarno neučinkovito.
If you really care about starting a movement, have the courage to follow and show others how to follow. And when you find a lone nut doing something great, have the guts to be the first one to stand up and join in. And what a perfect place to do that, at TED.
Ako želite da napravite pokret, imajte hrabrosti da pratite i pokažete ostalima kako da prate. I kada vidite da neki usamljeni ludak radi nešto dobro, imajte hrabrosti da budete prvi da mu se pridružite. TED je savršeno mesto da to učinite.
Thanks.
Hvala.
(Applause)
(aplauz)