Ladies and gentlemen, at TED we talk a lot about leadership and how to make a movement. So let's watch a movement happen, start to finish, in under three minutes and dissect some lessons from it.
Gospe in gospodje, na TED veliko govorimo o vodenju in kako narediti gibanje. Poglejmo si torej, kako nastane gibanje, od začetka do konca, v manj kot treh minutah in iz tega izvlecimo nekaj naukov.
First, of course you know, a leader needs the guts to stand out and be ridiculed. What he's doing is so easy to follow. Here's his first follower with a crucial role; he's going to show everyone else how to follow.
Najprej, kot seveda veste, si mora voditelj upati izstopati in prenesti zasmehovanje. Vendar temu, kar počne, je tako preprosto slediti. Tu je torej njegov prvi privrženec z odločilno vlogo. Vsem ostalim bo pokazal, kako slediti.
Now, notice that the leader embraces him as an equal. Now it's not about the leader anymore; it's about them, plural. Now, there he is calling to his friends. Now, if you notice that the first follower is actually an underestimated form of leadership in itself. It takes guts to stand out like that. The first follower is what transforms a lone nut into a leader.
Bodite pozorni na to, da ga voditelj sprejme kot enakovrednega. Zdaj torej ne gre več za voditelja; gre za oba, dvojina. Zdaj kliče svoje prijatelje. Zdaj, če opazite, je prvi privrženec dejansko podcenjena oblika vodenja samega. Za takšno izpostavljanje je potreben pogum. Prvi privrženec je tisti, ki spremeni
(Laughter)
osamljenega norca v vodjo.
(Applause)
(smeh) (aplavz)
And here comes a second follower. Now it's not a lone nut, it's not two nuts -- three is a crowd, and a crowd is news. So a movement must be public. It's important to show not just the leader, but the followers, because you find that new followers emulate the followers, not the leader.
In tukaj prihaja drugi privrženec. Zdaj ni več osamljeni norec, nista dva norca, trije so skupina in skupina je novica. Gibanje torej mora biti javno. Pomembno je, da se ne kaže le vodja, ampak tudi privržence, ker ugotovite, da novi privrženci
Now, here come two more people, and immediately after,
oponašajo privržence, ne vodje.
three more people. Now we've got momentum. This is the tipping point. Now we've got a movement.
Zdaj prihajata še dva človeka in takoj za tem še trije ljudje. Zdaj smo dobili zagon. To je prelomna točka. Sedaj imamo gibanje.
(Laughter)
So, notice that, as more people join in, it's less risky. So those that were sitting on the fence before now have no reason not to. They won't stand out, they won't be ridiculed, but they will be part of the in-crowd if they hurry.
Torej, vidite, ko se več ljudi pridružuje, je tveganje manjše. Torej tisti, ki so bili prej neodločeni, sedaj za to več nimajo razloga. Ne bodo izstopali. Ne bodo zasmehovani. Vendar pa bodo del "taglavnih", če pohitijo.
(Laughter)
(smeh)
So, over the next minute, you'll see all of those that prefer to stick with the crowd because eventually they would be ridiculed for not joining in. And that's how you make a movement.
No, v roku naslednje minute boste videli vse tiste, ki se raje držijo skupine, ker bi jih sčasoma zasmehovali, ker se niso pridružili
But let's recap some lessons from this.
in na tak način naredite gibanje.
So first, if you are the type, like the shirtless dancing guy that is standing alone, remember the importance of nurturing your first few followers as equals so it's clearly about the movement, not you.
Vendar ponovimo nekaj naukov iz tega. Najprej, če ste tak tip, kot tisti plešoči moški brez majice, ki stoji sam, si zapomnite pomembnost tega, da prvih nekaj privržencev sprejmete kot enakovredne,
(Laughter)
da je jasno, da gre za gibanje in ne za vas.
Okay, but we might have missed the real lesson here.
Ok, smo pa morda spregledali resnični nauk.
The biggest lesson, if you noticed -- did you catch it? -- is that leadership is over-glorified. Yes, it was the shirtless guy who was first, and he'll get all the credit, but it was really the first follower that transformed the lone nut into a leader. So, as we're told that we should all be leaders, that would be really ineffective.
Največji nauk, če ste opazili -- ste ujeli? -- je, da je vodenje preveč opevano, da je, ja, moški brez majice bil prvi in bodo njemu pripisane vse zasluge, vendar je v resnici bil prvi privrženec tisti, ki je spremenil osamljenega norca v vodjo. Torej, ko nam govorijo, da bi vsi morali biti vodje, bi to bilo resnično neučinkovito.
If you really care about starting a movement, have the courage to follow and show others how to follow. And when you find a lone nut doing something great, have the guts to be the first one to stand up and join in. And what a perfect place to do that, at TED.
Če vam je res mar za začetek gibanja, imejte pogum slediti in pokažite drugim, kako slediti. In ko najdete osamljenega norca, ki počne nekaj izjemnega, si drznite biti prvi, ki mu bo pristopil in se mu pridružil. In da to naredite, je TED popolno mesto.
Thanks.
Hvala.
(Applause)
(aplavz)