Ladies and gentlemen, at TED we talk a lot about leadership and how to make a movement. So let's watch a movement happen, start to finish, in under three minutes and dissect some lessons from it.
Jaun andereok, TED-en lidergoaz eta mugimendua sortzeaz asko hitz egin dugu. Mugimendu bat nola sortzen den ikusiko dugu, hasieratik amaierara, hiru minutu baino gutxiagoan. Har ditzagun lezio batzuk.
First, of course you know, a leader needs the guts to stand out and be ridiculed. What he's doing is so easy to follow. Here's his first follower with a crucial role; he's going to show everyone else how to follow.
Hasteko, badakizue, lider batek atentzioa emateko eta barregarri geratzeko adorea izan behar du. Baina berak egiten duena jarraitzea erraza da. Hemen dago bere lehenengo jarraitzailea paper erabakigarriarekin. Nola jarraitu behar duten erakutsiko die besteei.
Now, notice that the leader embraces him as an equal. Now it's not about the leader anymore; it's about them, plural. Now, there he is calling to his friends. Now, if you notice that the first follower is actually an underestimated form of leadership in itself. It takes guts to stand out like that. The first follower is what transforms a lone nut into a leader.
Ikusi liderrak nola hartzen duen beste bat bezala. Beraz, orain ez dago liderra baizik eta eurak, pluralean. Hemen bera lagunei deika dago. Konturatzen bazarete, lehenengo jarraitzailea gutxietsitako lidergoaren forma hartzen du. Kemena behar da horrela nabarmentzeko. Lehenengo jarraitzailea da
(Laughter)
ero bakarti bat lider bihurtzen duena.
(Applause)
(Barreak) (Txaloak)
And here comes a second follower. Now it's not a lone nut, it's not two nuts -- three is a crowd, and a crowd is news. So a movement must be public. It's important to show not just the leader, but the followers, because you find that new followers emulate the followers, not the leader.
Hemen dator bigarren jarraitzailea. Jada ez da ero bat soilik, ezta 2, 3 ere, jendetza eta jendetza albistea da. Mugimendu batek publikoa izan behar du. Garrantzitsua da, liderraz gain jarraitzaileak ere azaltzea ,batek ikusten duelako nola jarraitzaile berriek
Now, here come two more people, and immediately after,
jarraitzaileen mailara iritsi nahi duten, ez liderrarenera.
three more people. Now we've got momentum. This is the tipping point. Now we've got a movement.
Hemen datoz bi gehiago, eta berehala, hiru pertsona gehiago. Orain inpultsoa dugu. Hau inflexio puntua. Mugimendu bat dugu.
(Laughter)
So, notice that, as more people join in, it's less risky. So those that were sitting on the fence before now have no reason not to. They won't stand out, they won't be ridiculed, but they will be part of the in-crowd if they hurry.
Horrela, nabaritu geroz eta pertsona gehiago izan gutxiago arriskatzen direla. Lehen burdin hesian zeudenak, orain ez dute ez egiteko arrazoirik. Ez dira nabarmenduko. Ez dira barregarri geratuko. “Modan” dagoen jendetzaren parte izango dira mugitzen badira.
(Laughter)
(Barreak)
So, over the next minute, you'll see all of those that prefer to stick with the crowd because eventually they would be ridiculed for not joining in. And that's how you make a movement.
Hurrengo minutuan ikusiko dituzue taldera ez batzeagatik denbora batean barregarri geratuko direlako jendetzaren parte izan nahi dutenak,
But let's recap some lessons from this.
eta horrela egiten da mugimendu bat.
So first, if you are the type, like the shirtless dancing guy that is standing alone, remember the importance of nurturing your first few followers as equals so it's clearly about the movement, not you.
Laburbildu ditzagun honen lezio batzuk. Lehenengoa, kamisetarik gabe, bakarrik dantzatzen zuen horren mota berekoak bazarete, gogoratu lehenengo jarraitzaileak onartzearen garrantzia
(Laughter)
horrela geratzen bazara argi dago mugimendu bat dela, ez zurea.
Okay, but we might have missed the real lesson here.
Baina, benetako lezioak agian ez dugu ikasi.
The biggest lesson, if you noticed -- did you catch it? -- is that leadership is over-glorified. Yes, it was the shirtless guy who was first, and he'll get all the credit, but it was really the first follower that transformed the lone nut into a leader. So, as we're told that we should all be leaders, that would be really ineffective.
Lezio handiena, nabaritu baduzue... harrapatu duzue? .... lidergoa goraipatuegia dagoela da, bai, kamiseta gabeko tipoa izan zen lehenengoa eta ospe osoa izango du, baina lehenengo jarraitzailea izan zen benetan ero bakarti hori lider bilakatu zuena. Guztiok lider izan beharko genukeela esaten zaigu; ez litzateke batere eraginkorra izango.
If you really care about starting a movement, have the courage to follow and show others how to follow. And when you find a lone nut doing something great, have the guts to be the first one to stand up and join in. And what a perfect place to do that, at TED.
Mugimendu bat hasteak kezkatzen bazaitu, jarraitzeko eta beste batzuei nola jarraitu erakusteko adorea izan. Ero bat aparta den zerbait ikusten baduzue, nabarmentzen lehenengoak izateko eta batzeko gai izan. Eta zein da TED baino leku paregabeagoa hori egiteko.
Thanks.
Eskerrik asko
(Applause)
Txaloak)