Daniel Schneider: Pivoting better during a time of crisis

The biggest barrier to change is fear, and COVID-19 has triggered the most significant change of our life. Professor Daniel Schneider of Humber College discusses how companies need to predict the future and pivot quickly to develop competitive solutions that drive change into the future. Daniel Schneider is a professor in the Bachelor of Public Relations program at Humber College. He brings 15 years of previous experience as a PR consultant specializing in entertainment and lifestyle, promoting artists, actors, musicians, filmmakers, and production companies.