Dr Craig Richard, university professor and researcher, explains the curious phenomenon of Autonomous Sensory Meridian Response (ASMR). He highlights the rising popularity of ASMR videos, why these videos are so calming, and how these videos are helping millions of individuals around the world to relax, reduce their stress, and fall asleep more easily.
Dr Craig Richard is co-author of the first brain scan study of ASMR, coordinator of the largest database about ASMR, founder of the website ""ASMR University"", author of the book ""Brain Tingles"", host of the podcast ""Sleep Whispers"", consultant to the first ASMR Super Bowl commercial, and is currently a professor at Shenandoah University in Virginia.
