What do augmented reality and professional football have to do with empathy? And what is the air speed velocity of an unladen swallow? Now unfortunately, I'm only going to answer one of those questions today, so please, try and contain your disappointment.
Kakve veze imaju proširena realnost i fudbal sa empatijom? I koja je prosečna brzina neopterećene lastavice? Nažalost, ja ću odgovoriti na samo jedno od tih pitanja, pa vas molim da probate da zadržite svoje razočarenje.
When most people think about augmented reality, they think about "Minority Report" and Tom Cruise waving his hands in the air, but augmented reality is not science fiction. Augmented reality is something that will happen in our lifetime, and it will happen because we have the tools to make it happen, and people need to be aware of that, because augmented reality will change our lives just as much as the Internet and the cell phone.
Kada većina ljudi razmišlja o proširenoj realnosti, oni misle o "Suvišnom izveštaju" i Tomu Kruzu koji mlatara rukama u vazduhu, ali proširena realnost nije naučna fantastika. Proširena realnost je nešto što će se desiti u našem životu, i desiće se zato što imamo alate da to ostvarimo i ljudi moraju da budu svesni toga, jer će proširena realnost promeniti naše živote isto koliko i internet i mobilni telefoni.
Now how do we get to augmented reality? Step one is the step I'm wearing right now, Google Glass. I'm sure many of you are familiar with Google Glass. What you may not be familiar with is that Google Glass is a device that will allow you to see what I see. It will allow you to experience what it is like to be a professional athlete on the field. Right now, the only way you can be on the field is for me to try and describe it to you. I have to use words. I have to create a framework that you then fill in with your imagination. With Google Glass, we can put that underneath a helmet, and we can get a sense of what it's like to be running down the field at 100 miles an hour, your blood pounding in your ears. You can get a sense of what it's like to have a 250-pound man sprinting at you trying to decapitate you with every ounce of his being. And I've been on the receiving end of that, and it doesn't feel very good.
Sada, kako da dođemo do proširene realnosti? Prvi korak je korak koji ja upravo nosim, Gugl naočare. Siguran sam da su mnogi od vas upoznati sa Gugl naočarima. Ipak, možda niste upoznati s time da su Gugl naočare uređaj koji vam omogućava da vidite ono što ja vidim. Omogućiće vam da osetite kako je to biti profesionalni sportista na terenu. Sada, jedini način da vi budete na terenu je da vam ja opišem kako je to. Moram da koristim reči. Moram da napravim osnovu koju će ispuniti vaša mašta. Sa Gugl naočarima, koje možemo da stavimo ispod kacige, možemo da osetimo kako je to juriti preko terena 160 kilometara na sat, sa krvlju koja vam udara u uši. Možete da osetite kako je to kad čovek od 110 kilograma juriša ka vama, pokušavajući da vam odrubi glavu svakim delom svog bića. A ja sam bio na drugom kraju i nije dobar osećaj.
Now, I have some footage to show you of what it's like to wear Google Glass underneath the helmet to give you a taste of that. Unfortunately, it's not NFL practice footage because the NFL thinks emergent technology is what happens when a submarine surfaces, but — (Laughter) — we do what we can.
Sada, imam neke snimke da vam pokažem kako je nositi Gugl naočare ispod kacige, da vam prikažem kako je to. Nažalost, ovo nije snimak NFL treninga jer NFL misli da su nove tehnologije nešto što se dešava kada podmornica izranja, ali - (Smeh) - radimo šta možemo.
So let's pull up some video.
Hajde da pustimo neki video.
(Video) Chris Kluwe: Go. Ugh, getting tackled sucks. Hold on, let's get a little closer. All right, ready? Go!
(Video) Kris Kluve: Kreni. Uh, bezveze je kad te neko obori. Čekajte, hajde da priđemo bliže. U redu, spremni? Kreni!
Chris Kluwe: So as you can see, small taste of what it's like to get tackled on the football field from the perspective of the tacklee. Now, you may have noticed there are some people missing there: the rest of the team. We have some video of that courtesy of the University of Washington.
Kris Kluve: Kao što vidite, mali primer toga kako je kad vas obore na fudbalskom terenu iz perspektive oborenog. Kao što ste primetili nedostaju neki ljudi: ostatak tima. Imamo snimak toga, zahvaljujući Univerzitetu u Vašingtonu.
(Video) Quarterback: Hey, Mice 54! Mice 54! Blue 8! Blue 8! Go! Oh!
(Video) Kvoterbek: Hej, Miš 54! Miš 54! Plavi 8! Plavi 8! Krenite! Oh!
CK: So again, this takes you a little bit closer to what it's like to be on that field, but this is nowhere what it's like to be on the NFL.
KK: Opet, ovo nas vodi malo bliže tome kako je biti na terenu, ali nije ni blizu tome kako je to biti u NFL-u.
Fans want that experience. Fans want to be on that field. They want to be their favorite players, and they've already talked to me on YouTube, they've talked to me on Twitter, saying, "Hey, can you get this on a quarterback? Can you get this on a running back? We want that experience."
Navijači žele to iskustvo. Žele da budu na tom polju. Oni žele da budu njihovi omiljeni igrači, i oni su već pričali sa mnom na Jutjubu, i na Tviteru, i rekli su: "Hej, može li ovo na kvoterbeku? Može li na raning beku? Mi želimo to iskustvo."
Well, once we have that experience with GoPro and Google Glass, how do we make it more immersive? How do we take that next step? Well, we take that step by going to something called the Oculus Rift, which I'm sure many of you are also familiar with. The Oculus Rift has been described as one of the most realistic virtual reality devices ever created, and that is not empty hype. I'm going to show you why that is not empty hype with this video. (Video) Man: Oh! Oh! No! No! No! I don't want to play anymore! No! Oh my God! Aaaah!
Pa, kada imamo to iskustvo sa GoPro i Google naočarama, kako da bude realističnije? Kako da učinimo sledeći korak? Pa, činimo taj korak okrećući se nečemu što se zove "Oculus Rift", sa čime su mnogi od vas sigurno upoznati. Oculus Rift je opisan kao jedan od najrealističnijih uređaja virtualne realnosti do sada, i to nije preterivanje. Pokazaću vam zašto to nije preterivanje, ovim snimkom. (Video) Čovek: Oh! Oh! Ne! Ne! Ne! Ne želim da igram više! Ne! Bože! Aaaaah!
CK: So that is the experience of a man on a roller coaster in fear of his life. What do you think that fan's experience is going to be when we take the video footage of an Adrian Peterson bursting through the line, shedding a tackler with a stiff-arm before sprinting in for a touchdown? What do you think that fan's experience is going to be when he's Messi sprinting down the pitch putting the ball in the back of the net, or Federer serving in Wimbledon? What do you think his experience is going to be when he is going down the side of a mountain at over 70 miles an hour as an Olympic downhill skier? I think adult diaper sales may surge. (Laughter)
KK: To je iskustvo čoveka na roler kosteru koji se boji za svoj život. Šta mislite o iskustvu tog navijača kada uzmemo video Edrijena Pitersona dok se probija kroz redove, otresa napadače pre nego što se zatrči u tačdaun? Kakvo će iskustvo tog navijača biti kada bude bio Mesi koji trči preko terena i zabija loptu u mrežu, ili Federer dok servira na Vimbldonu? Kakvo će mu iskustvo biti dok se bude spuštao niz planinsku padinu brzinom preko 110 kilometara na sat kao olimpijski skijaš? Mislim da će prodaja pelena za odrasle porasti. (Smeh)
But this is not yet augmented reality. This is only virtual reality, V.R. How do we get to augmented reality, A.R.? We get to augmented reality when coaches and managers and owners look at this information streaming in that people want to see, and they say, "How do we use this to make our teams better? How do we use this to win games?" Because teams always use technology to win games. They like winning. It makes them money.
Ali ovo nije još uvek proširena realnost. Ovo je samo virtuelna realnost, V.R. Kako da dođemo do proširene realnosti, P.R.? Doći ćemo do proširene realnosti kada treneri i menadžeri i vlasnici pogledaju ove informacije koje dolaze, koje ljudi žele da vide, i kažu: "Kako da ovo iskoristimo da naši timovi budu bolji? Kako da to iskoristimo da pobedimo?" Jer timovi uvek koriste tehnologiju da bi pobeđivali. Vole da pobeđuju. To im donosi novac.
So a brief history of technology in the NFL. In 1965, the Baltimore Colts put a wristband on their quarterback to allow him to call plays quicker. They ended up winning a Super Bowl that year. Other teams followed suit. More people watched the game because it was more exciting. It was faster.
Kratka istorija tehnologije u NFL-u. 1965. Baltimor Koltsi su stavili narukvice na kvoterbeka da bi najavljivao akcije brže. Osvojili su Superboul te godine. Ostali timovi su ih pratili. Više ljudi je gledalo utakmice jer je bilo uzbudljivije. Bilo je brže.
In 1994, the NFL put helmet radios into the helmets of the quarterbacks, and later the defense. More people watched games because it was faster. It was more entertaining.
1994. NFL je stavio radio za kacige u kacige kvoterbekova, i kasnije kod odbrane. Više ljudi je gledalo utakmice jer je bilo brže. Bilo je zabavnije.
In 2023, imagine you're a player walking back to the huddle, and you have your next play displayed right in front of your face on your clear plastic visor that you already wear right now. No more having to worry about forgetting plays. No more worrying about having to memorize your playbook. You just go out and react. And coaches really want this, because missed assignments lose you games, and coaches hate losing games. Losing games gets you fired as a coach. They don't want that.
U 2023. zamislite da ste vi igrač koji ide nazad ka gomili i imate svoju sledeću akciju prikazanu pred očima na svom plastičnom viziru koji već sada nosite. Bez briga o zaboravljanju akcija. Bez briga o učenju knjige akcija na pamet. Samo uzađete i reagujete. I treneri stvarno žele ovo, jer propušteni zadaci gube utakmice, a treneri mrze da gube utakmice. Gubljenje utakmica znači otkaz za trenera. Oni to ne žele.
But augmented reality is not just an enhanced playbook. Augmented reality is also a way to take all that data and use it in real time to enhance how you play the game. What would that be like? Well, a very simple setup would be a camera on each corner of the stadium looking down, giving you a bird's-eye view of all the people down there. You also have information from helmet sensors and accelerometers, technology that's being worked on right now. You take all that information, and you stream it to your players. The good teams stream it in a way that the players can use. The bad ones have information overload. That determines good teams from bad. And now, your I.T. department is just as important as your scouting department, and data-mining is not for nerds anymore. It's also for jocks. Who knew?
Ali proširena realnost nije samo unapređena knjiga akcija. Proširena realnost je takođe način da uzmete sve te podatke i koristite ih u realnom vremenu da unapredite kako igrate igru. Kako bi to bilo? Pa, jednostavan način bi bila kamera u svakom uglu stadiona koja gleda na dole dajući vam ptičiju perspektivu svih ljudi tamo dole. Takođe imate informacije od svih senzora u kacigama i brzinometrima, tehnologiji na kojoj se upravo radi. Imate sve informacije i puštate ih svojim igračima. Dobri timovi ih sprovode tako da ih igrači koriste. Loši imaju preopterećenje informacijama. To razdvaja dobre timove od loših. I sada, vaše informatičarsko odeljenje je jednako važno koliko i odeljenje za regrutaciju, i obrada podataka više nije samo za štrebere. Takođe je i za sportiste. Ko bi rekao?
What would that look like on the field? Well, imagine you're the quarterback. You take the snap and you drop back. You're scanning downfield for an open receiver. All of a sudden, a bright flash on the left side of your visor lets you know, blind side linebacker is blitzing in. Normally, you wouldn't be able to see him, but the augmented reality system lets you know. You step up into the pocket. Another flash alerts you to an open receiver. You throw the ball, but you're hit right as you throw. The ball comes off track. You don't know where it's going to land. However, on the receiver's visor, he sees a patch of grass light up, and he knows to readjust. He goes, catches the ball, sprints in, touchdown. Crowd goes wild, and the fans are with him every step of the way, watching from every perspective.
Kako bi to izgledalo na terenu? Pa, zamislite da ste vi kvoterbek. Izvedete loptu i povučete se. Skenirate teren za otvorenog igrača. I odjednom, bljesak u levom uglu vizira vam kaže, da lajnbeker u mrtvom uglu juri na presretanje. Obično ga ne biste videli ali vam sistem proširene realnosti to omogućava. Uđete u džep. Sledeći bljesak pokazuje otvorenog primača. Bacate loptu, ali ste udareni baš tad. Lopta siđe sa putanje. Vi ne znate gde će pasti. Ali na primačevom viziru, on vidi komad trave kako zasija, i zna da treba da se pomeri. Pomera se, hvata loptu, zatrčava se, tačdaun. Publika podivlja, i navijači su uz njega, svaki korak, gledaju iz svake perspektive.
Now this is something that will create massive excitement in the game. It will make tons of people watch, because people want this experience. Fans want to be on the field. They want to be their favorite player. Augmented reality will be a part of sports, because it's too profitable not to.
Ovo je nešto što će stvoriti ogromno uzbuđenje u igri. Nateraće gomilu navijača da gledaju, jer ljudi žele ovo iskustvo. Navijači žele da budu na terenu. Oni žele da budu njihov omiljeni igrač. Proširena realnost će biti deo sporta, jer je previše profitabilna da ne bude.
But the question I ask you is, is that's all that we're content to use augmented reality for? Are we going to use it solely for our panem, our circenses, our entertainment as normal? Because I believe that we can use augmented reality for something more. I believe we can use augmented reality as a way to foster more empathy within the human species itself, by literally showing someone what it looks like to walk a mile in another person's shoes. We know what this technology is worth to sports leagues. It's worth revenue, to the tune of billions of dollars a year. But what is this technology worth to a teacher in a classroom trying to show a bully just how harmful his actions are from the perspective of the victim? What is this technology worth to a gay Ugandan or Russian trying to show the world what it's like living under persecution? What is this technology worth to a Commander Hadfield or a Neil deGrasse Tyson trying to inspire a generation of children to think more about space and science instead of quarterly reports and Kardashians?
Ali pitanje koje vas pitam je, da li je to sve za šta želimo da koristimo proširenu realnost? Da li ćemo je koristiti samo za svoj hleb, svoje igre, svoju zabavu kao normalnu? Jer ja verujem da možemo da koristimo proširenu realnost za nešto više. Ja verujem da možemo koristiti proširenu realnost kao način da gajimo empatiju u okviru same ljudske vrste, tako što ćemo bukvalno pokazati kako je to biti u tuđoj koži. Znamo koliko ova tehnologija vredi sportskim ligama. Vredna je prihoda, u iznosu milijardi dolara godišnje. Ali koliko ova tehnologija vredi nastavniku u učionici dok pokušava da pokaže nasilniku koliko su štetni njegovi postupci iz perspektive žrtve? Koliko ova tehnologija vredi gej osobi iz Ugande ili Rusije koja pokušava da pokaže svetu kako je živeti pod progonom? Koliko ova tehnologija vredi komandiru Hedfildu ili Nilu Degrasu Tajsonu dok pokušavaju da inspirišu generaciju dece da misle više o svemiru i nauci nego o tromesečnim izveštajima i Kardašijanovima?
Ladies and gentlemen, augmented reality is coming. The questions we ask, the choices we make, and the challenges we face are, as always, up to us.
Dame i gospodo, proširena realnost dolazi. Pitanja koja postavljamo, izbori koje pravimo, i izazovi sa kojima se suočavamo su, kao i uvek, na nama.
Thank you.
Hvala.
(Applause)
(Aplauz)