What do augmented reality and professional football have to do with empathy? And what is the air speed velocity of an unladen swallow? Now unfortunately, I'm only going to answer one of those questions today, so please, try and contain your disappointment.
Što proširena stvarnost i profesionalni nogomet imaju zajedničko sa suosjećanjem? I koja je brzina strujanja zraka oko neopterećene laste? Na žalost, odgovorit ću samo na jedno od tih pitanja, tako da molim vas, pokušajte obuzdati razočarenje.
When most people think about augmented reality, they think about "Minority Report" and Tom Cruise waving his hands in the air, but augmented reality is not science fiction. Augmented reality is something that will happen in our lifetime, and it will happen because we have the tools to make it happen, and people need to be aware of that, because augmented reality will change our lives just as much as the Internet and the cell phone.
Većina ljudi kada misli na proširenu stvarnost, misli na "Minority Report" i Toma Cruisea kako maše rukama po zraku, ali proširena stvarnost nije znanstvena fantastika. Proširena stvarnost je nešto što će se dogoditi za vrijeme našeg života, i dogodit će se jer imamo alate da to ostvarimo, i ljudi toga moraju biti svjesni, jer će proširena stvarnost izmijeniti naše živote onoliko koliko su to učinili mobiteli i Internet.
Now how do we get to augmented reality? Step one is the step I'm wearing right now, Google Glass. I'm sure many of you are familiar with Google Glass. What you may not be familiar with is that Google Glass is a device that will allow you to see what I see. It will allow you to experience what it is like to be a professional athlete on the field. Right now, the only way you can be on the field is for me to try and describe it to you. I have to use words. I have to create a framework that you then fill in with your imagination. With Google Glass, we can put that underneath a helmet, and we can get a sense of what it's like to be running down the field at 100 miles an hour, your blood pounding in your ears. You can get a sense of what it's like to have a 250-pound man sprinting at you trying to decapitate you with every ounce of his being. And I've been on the receiving end of that, and it doesn't feel very good.
Kako ćemo doći do proširene stvarnosti? Prvi korak je korak koji sad nosim. Google Glass. Vjerujem da mnogi znaju za Google Glass. Ono što možda ne znate je da je Google Glass uređaj koji će vam dozvoliti da vidite što ja vidim. Omogućit će vam da iskusite kako je biti profesionalni sportaš na terenu. U ovom trenutku, jedino kako to možete iskusiti jest da vam ja to pokušam opisati. Moram koristiti riječi. Moram stvoriti okvir koji onda popunjavate svojom maštom. Uz Google Glass, to možemo staviti pod kacigu, i možemo dobiti osjećaj kako je letjeti niz teren 160 kilometara na sat, dok vam krv lupa u ušima. Možete dobiti osjećaj kako je kada čovjek od 115 kilograma trči prema vama pokušavajući vas obezglaviti sa svakim djelićem svoga bića. I bio sam na strani koja je primila taj udarac, i nije baš jako dobar osjećaj.
Now, I have some footage to show you of what it's like to wear Google Glass underneath the helmet to give you a taste of that. Unfortunately, it's not NFL practice footage because the NFL thinks emergent technology is what happens when a submarine surfaces, but — (Laughter) — we do what we can.
Sad, imam neke snimke koje će vam pokazati kako je nositi Google Glass ispod kacige da bih vam dočarao to iskustvo. Na žalost, ovo nije snimka treninga NFL-a jer NFL smatra da su tehnologije u izranjanju ono što se događa kad podmornica izađe na površinu, ali — (Smijeh) — činimo što možemo.
So let's pull up some video.
Pa prikažimo video.
(Video) Chris Kluwe: Go. Ugh, getting tackled sucks. Hold on, let's get a little closer. All right, ready? Go!
(Video) Chris Kluwe: Kreni. Uh, nije dobro kad te sruše. Pričekaj, idemo malo bliže. U redu, spreman? Kreni!
Chris Kluwe: So as you can see, small taste of what it's like to get tackled on the football field from the perspective of the tacklee. Now, you may have noticed there are some people missing there: the rest of the team. We have some video of that courtesy of the University of Washington.
Chris Kluwe: Kao što možete vidjeti, mali djelić iskustva kada vas netko sruši na terenu za američki nogomet iz perspektive onog koji biva srušen. Sad, možda ste primjetili da ovdje neki ljudi nedostaju: ostatak ekipe. Imamo video toga zahvaljujući Sveučilištu iz Washingtona.
(Video) Quarterback: Hey, Mice 54! Mice 54! Blue 8! Blue 8! Go! Oh!
(Video) Bek: Hej, Miš S4! Miš S4! Plavi 8! Plavi 8! Kreni! Oh!
CK: So again, this takes you a little bit closer to what it's like to be on that field, but this is nowhere what it's like to be on the NFL.
CK: Dakle ponovno, ovo vas vodi malo bliže tome da iskusite kako je biti na terenu, ali nije ni blizu igranja u NFL-u.
Fans want that experience. Fans want to be on that field. They want to be their favorite players, and they've already talked to me on YouTube, they've talked to me on Twitter, saying, "Hey, can you get this on a quarterback? Can you get this on a running back? We want that experience."
Obožavatelji žele to iskustvo. Žele biti na terenu. Žele biti svoji najdraži igrači, i već su pričali sa mnom o tome na YouTube-u, na Twitteru, govoreći. "Hej, možeš li ovo staviti na beka? Možeš li to staviti na polu-beka? Želimo to iskustvo."
Well, once we have that experience with GoPro and Google Glass, how do we make it more immersive? How do we take that next step? Well, we take that step by going to something called the Oculus Rift, which I'm sure many of you are also familiar with. The Oculus Rift has been described as one of the most realistic virtual reality devices ever created, and that is not empty hype. I'm going to show you why that is not empty hype with this video. (Video) Man: Oh! Oh! No! No! No! I don't want to play anymore! No! Oh my God! Aaaah!
Kada budemo imali to iskustvo s GoPro i Google Glass, kako ćemo ga učiniti više uranjajućim? Kako napraviti sljedeći korak? Radimo taj korak koristeći nešto što se zove Oculus Rift, za kojeg vjerujem da ste također čuli. Oculus Rift je opisan kao jedan od najstvarnijih uređaja za virtualnu stvarnost ikad stvorenih, i to nije prazna priča. Pokazat ću vam zašto nije prazna priča s ovim videom. (Video) Čovjek: O! O! Ne! Ne! Ne! Ne želim se više igrati! Ne! O bože! Aaaa!
CK: So that is the experience of a man on a roller coaster in fear of his life. What do you think that fan's experience is going to be when we take the video footage of an Adrian Peterson bursting through the line, shedding a tackler with a stiff-arm before sprinting in for a touchdown? What do you think that fan's experience is going to be when he's Messi sprinting down the pitch putting the ball in the back of the net, or Federer serving in Wimbledon? What do you think his experience is going to be when he is going down the side of a mountain at over 70 miles an hour as an Olympic downhill skier? I think adult diaper sales may surge. (Laughter)
CK: Ovo je iskustvo čovjeka na toboganu smrti u strahu za vlastiti život. Što mislite kakvo će biti iskustvo obožavatelja kada uzmemo video snimku Adriana Petersona kako se probija kroz liniju rušeći obarača ukočenom rukom prije nego postigne polaganje? Što mislite kakvo će iskustvo biti kada bude Messi koji trči niz teren i zabija loptu u gol, ili Federer dok servira na Wimbeldonu? Što mislite kakvo će biti njegovo iskustvo kada se bude spuštao s planine brzinom preko 100 kilometara na sat kao olimpijski spustaš? Mislim da će prodaja pelena za odrasle skočiti. (Smijeh)
But this is not yet augmented reality. This is only virtual reality, V.R. How do we get to augmented reality, A.R.? We get to augmented reality when coaches and managers and owners look at this information streaming in that people want to see, and they say, "How do we use this to make our teams better? How do we use this to win games?" Because teams always use technology to win games. They like winning. It makes them money.
Ali ovo još nije proširena stvarnost. Ovo je samo virtualna stvarnost, V.S. Kako ćemo dobiti proširenu stvarnost, P.S.? Doći ćemo do proširene stvarnosti kada treneri i menadžeri i vlasnici pogledaju ove informacije koje dolaze, a koje ljudi žele vidjeti, i kažu, "Kako da iskoristimo ovo da naši timovi budu bolji? Kako da iskoristimo ovo da pobijedimo?" Jer ekipe uvijek koriste tehnologiju da bi pobijedile. Vole pobijeđivati, tako zarađuju.
So a brief history of technology in the NFL. In 1965, the Baltimore Colts put a wristband on their quarterback to allow him to call plays quicker. They ended up winning a Super Bowl that year. Other teams followed suit. More people watched the game because it was more exciting. It was faster.
Kratka povijest tehnologije u NFL-u. 1965., Baltimore Coltsi stavljaju narukvicu svom beku kako bi brže organizirao igru. Osvojili su Super Bowl te godine. Ostale ekipe su slijedile. Više ljudi gledalo je utakmice, jer bilo je uzbudljivije. Brže.
In 1994, the NFL put helmet radios into the helmets of the quarterbacks, and later the defense. More people watched games because it was faster. It was more entertaining.
1994., NFL ugrađuje radio u kacige bekova, i kasnije obrane. Više ljudi gleda jer je brže, zabavnije.
In 2023, imagine you're a player walking back to the huddle, and you have your next play displayed right in front of your face on your clear plastic visor that you already wear right now. No more having to worry about forgetting plays. No more worrying about having to memorize your playbook. You just go out and react. And coaches really want this, because missed assignments lose you games, and coaches hate losing games. Losing games gets you fired as a coach. They don't want that.
2023., zamislite da ste vi igrač koji hoda natrag u skup, i imate svoju sljedeću akciju prikazanu ispred svojeg lica na prozirnom plastičnom viziru koji već sada nosite. Nema više brige oko zaboravljanja akcija. Nema brige oko pamćenja knjige akcija. Samo izlaziš i reagiraš. I treneri ovo zaista žele, jer promašeni zadaci gube utakmice, a treneri mrze gubiti utakmice. Kada gubiš utakmice, dobiješ otkaz. To ne žele.
But augmented reality is not just an enhanced playbook. Augmented reality is also a way to take all that data and use it in real time to enhance how you play the game. What would that be like? Well, a very simple setup would be a camera on each corner of the stadium looking down, giving you a bird's-eye view of all the people down there. You also have information from helmet sensors and accelerometers, technology that's being worked on right now. You take all that information, and you stream it to your players. The good teams stream it in a way that the players can use. The bad ones have information overload. That determines good teams from bad. And now, your I.T. department is just as important as your scouting department, and data-mining is not for nerds anymore. It's also for jocks. Who knew?
Ali proširena stvarnost nije samo poboljšana knjiga akcija. Proširena stvarnost je način da uzmemo sve te podatke i koristimo ih u stvarnom vremenu da bismo poboljšali kako igramo igru. Kako bi to bilo? Vrlo jednostavan način bila bi kamera u svakom kutku stadiona uperena prema dolje, dajući vam ptičji pogled svih ljudi na terenu. Također imate informacije iz senzora u kacigama i akcelerometrima, tehnologiji na kojoj se upravo radi. Uzmete sve te informacije i kanalizirate ih svojim igračima. Dobre ekipe kanaliziraju ih na način da ih igrači mogu koristiti. Loše imaju pretrpanost informacijama. To razdvaja dobre od loših ekipa. I sada je vaš I.T. odjel jednako važan kao vaši skauti koji traže igrače, a rudarenje podataka više nije samo za štrebere, već je i za sportaše. Tko bi rekao?
What would that look like on the field? Well, imagine you're the quarterback. You take the snap and you drop back. You're scanning downfield for an open receiver. All of a sudden, a bright flash on the left side of your visor lets you know, blind side linebacker is blitzing in. Normally, you wouldn't be able to see him, but the augmented reality system lets you know. You step up into the pocket. Another flash alerts you to an open receiver. You throw the ball, but you're hit right as you throw. The ball comes off track. You don't know where it's going to land. However, on the receiver's visor, he sees a patch of grass light up, and he knows to readjust. He goes, catches the ball, sprints in, touchdown. Crowd goes wild, and the fans are with him every step of the way, watching from every perspective.
Kako bi to izgledalo na terenu? Zamislite da ste bek. Primate loptu i povlačite se unatrag. Tražite slobodnog igrača na terenu. Odjednom, jak bljesak s lijeve strane vašeg vizira upozorava, linijski bek ulijeće unutra. Inače ga ne biste vidjeli, ali proširena stvarnost vam to omogućuje. Ulazite u džep. Još jedan bljesak pokazuje vam slobodnog igrača. Bacate loptu, no baš kad ste je bacili udaraju vas. Lopta mijenja putanju. Ne znate gdje će sletjeti. No, na viziru slobodnog igrača, on vidi kako se osvjetljava komad trave, i zna da mora prilagoditi kretanje. Ide, hvata loptu, utrčava, polaganje. Gomila podivlja, i obožavatelji su s njim na svakom koraku tog puta, gledajući iz svake perspektive.
Now this is something that will create massive excitement in the game. It will make tons of people watch, because people want this experience. Fans want to be on the field. They want to be their favorite player. Augmented reality will be a part of sports, because it's too profitable not to.
Ovo je nešto što će stvoriti masovno uzbuđenje u igri, i natjerat će jako puno ljudi da gleda, jer ljudi žele ovo iskustvo. Obožavatelji žele biti na terenu. Žele biti svoj najdraži igrač. Proširena stvarnost biti će dio sporta, jer je previše profitabilno da ne bude.
But the question I ask you is, is that's all that we're content to use augmented reality for? Are we going to use it solely for our panem, our circenses, our entertainment as normal? Because I believe that we can use augmented reality for something more. I believe we can use augmented reality as a way to foster more empathy within the human species itself, by literally showing someone what it looks like to walk a mile in another person's shoes. We know what this technology is worth to sports leagues. It's worth revenue, to the tune of billions of dollars a year. But what is this technology worth to a teacher in a classroom trying to show a bully just how harmful his actions are from the perspective of the victim? What is this technology worth to a gay Ugandan or Russian trying to show the world what it's like living under persecution? What is this technology worth to a Commander Hadfield or a Neil deGrasse Tyson trying to inspire a generation of children to think more about space and science instead of quarterly reports and Kardashians?
Ali pitanje koje vam postavljam je, je li to sve za što ćemo iskoristiti proširenu stvarnost? Hoćemo li je koristiti samo za kruh, samo za igre, za našu uobičajenu zabavu? Jer vjerujem da proširenu stvarnost možemo koristiti za nešto više. Vjerujem da možemo koristiti proširenu stvarnost kao način da njegujemo više suosjećanja unutar ljudske vrste, doslovno pokazujući nekome kako je hodati milju u tuđim cipelama. Znamo koliko ova tehnologija vrijedi sportskim ligama. Vrijedi zaradu, vjerojatno u milijardama dolara godišnje. Ali koliko vrijedi ova tehnologija učitelju u učionici koji pokušava nasilniku pokazati koliko su štetna njegova djela iz perspektive žrtve? Koliko ova tehnologija vrijedi homoseksualcu iz Ugande ili Rusije koji pokušava svijetu pokazati kako je živjeti dok vas proganjaju? Koliko ova tehnologija vrijedi zapovjedniku Hadfieldu ili Neil deGrasse Tysonu dok pokušavaju inspirirati generacije djece da razmišljaju više o svemiru i znanosti umjesto o kvartalnim izvješćima i Kardashiankama?
Ladies and gentlemen, augmented reality is coming. The questions we ask, the choices we make, and the challenges we face are, as always, up to us.
Dame i gospodo, proširena stvarnost dolazi. Pitanja koja postavljamo, izbori koje činimo i izazovi s kojima se suočavamo, su, kao i uvijek, na nama.
Thank you.
Hvala vam.
(Applause)
(Pljesak)