Our frictionless digital world is designed to reduce the amount we have to think about online interactions. The truth is, businesses have a moral obligation to encourage users to think more. Ultimately, businesses play an active role in preventing the negative consequences of frictionless experiences, from addiction to overspend. While championed by many, consumer rights are still considered second to speed and ease in the design process. Behavioural Science Consultant, Beatrice Andrew uncovers how we can create more engaging and thoughtful digital futures and introduces an ethical framework.
