So I tried to do a small good thing for my wife. It makes me to stand here, the fame, the money I got out of it. So what I did, I'd gone back to my early marriage days. What you did in the early marriage days, you tried to impress your wife. I did the same. On that occasion, I found my wife carrying something like this. I saw. "What is that?" I asked. My wife replied, "None of your business." Then, being her husband, I ran behind her and saw she had a nasty rag cloth. I don't even use that cloth to clean my two-wheeler. Then I understood this -- adapting that unhygienic method to manage her period days.
Pokušao sam da uradim nešto lepo za moju ženu. To me je dovelo ovde, proslavilo me, donelo mi novac. Vratio bih se na prve dane mog braka. Svako na početku braka pokušava da impresionira svoju ženu. Pokušao sam isto to. Jednom prilikom, zatekao sam ženu kako nosi nešto ovakvo, Video sam. "Šta je to?", upitao sam je. Moja žena je odgovorila: "Ne tiče te se." Onda, budući da sam joj muž, pošao sam za njom i video da nosi groznu otrcanu krpu. Takvom krpom ne bih obrisao ni svog dvotočkaša. Onda sam shvatio ovo - ona koristi tu nehigijensku stvar u svojim menstrualnim danima.
Then I immediately asked her, why are you [using] that unhygienic method? She replied, I also know about [sanitary pads], but myself and my sisters, if they start using that, we have to cut our family milk budget. Then I was shocked. What is the connection between using a sanitary pad and a milk budget? And it's called affordability. I tried to impress my new wife by offering her a packet of sanitary pads. I went to a local shop, I tried to buy her a sanitary pad packet. That fellow looks left and right, and spreads a newspaper, rolls it into the newspaper, gives it to me like a banned item, something like that. I don't know why. I did not ask for a condom. Then I took that pad. I want to see that. What is inside it?
Odmah sam je upitao, zašto koristi tako nehigijensku metodu? Odgovorila mi je: "Znam da postoje i higijenski ulošci, ali moje sestre i ja, kada bi one počele da ih koriste morali bismo manje da trošimo na mleko. Bio sam zatečen. Kakve veze imaju higijenski ulošci sa kupovinom mleka? U pitanju je pristupačnost. Probao sam da impresioniram svoju novu ženu pakovanjem higijenskih uložaka. Otišao sam u obližnju prodavnicu, da bih joj kupio pakovanje higijenskih uložaka. Dečko u radnji je pogledao levo, pa desno, razvio novine i u nih smotao pakovanje uložaka, pružio mi ih je kao da su zabranjeni ili nešto slično. Ne znam zašto. Pa nisam mu tražio kondom. Pogledao sam uložak. Hteo sam da vidim. Šta li je unutra?
The very first time, at the age of 29, that day I am touching the sanitary pad, first ever. I must know: How many of the guys here have touched a sanitary pad? They are not going to touch that, because it's not your matter. Then I thought to myself, white substance, made of cotton -- oh my God, that guy is just using a penny value of raw material -- inside they are selling for pounds, dollars. Why not make a local sanitary pad for my new wife? That's how all this started, but after making a sanitary pad, where can I check it? It's not like I can just check it in the lab. I need a woman volunteer. Where can I get one in India? Even in Bangalore you won't get [one], in India. So only problem: the only available victim is my wife.
Tada sam, prvi put u životu, u 29. godini, dodirnuo higijenski uložak, prvi prvcati. Moram da znam: koliko momaka ovde je dodirnulo higijenski uložak? Ne morate to da dodirujete jer to nije vaša stvar. A onda sam se zamislio, bela pamučna supstanca - o bože, ovaj čovek koristi sirovinu koja košta jedan peni - a prodaje je za funte, dolare. Zašto ne bih napravio domaći higijenski uložak za moju novu ženu? Tako je sve ovo počelo, ali kada napravim higijenski uložak, gde da ga isprobam? Ne mogu baš da ga proverim u laboratoriji. Treba mi ženski dobrovoljac. Gde da je nađem u Indiji? Nema ih čak ni u Bangaloru, u Indiji. Dakle, jedina žrtva je bila moja žena.
Then I made a sanitary pad and handed it to Shanti -- my wife's name is Shanti. "Close your eyes. Whatever I give, it will be not a diamond pendant not a diamond ring, even a chocolate, I will give you a surprise with a lot of tinsel paper rolled up with it. Close your eyes." Because I tried to make it intimate. Because it's an arranged marriage, not a love marriage. (Laughter) So one day she said, openly, I'm not going to support this research. Then other victims, they got into my sisters. But even sisters, wives, they're not ready to support in the research. That's why I am always jealous with the saints in India. They are having a lot of women volunteers around them. Why I am not getting [any]? You know, without them even calling, they'll get a lot of women volunteers. Then I used, tried to use the medical college girls. They also refused. Finally, I decide, use sanitary pad myself. Now I am having a title like the first man to set foot on the moon. Armstrong. Then Tenzing [and] Hillary, in Everest, like that Muruganantham is the first man wore a sanitary pad across the globe.
Napravio sam higijenski uložak i dao ga Šanti - moja žena se zove Šanti. "Zažmuri. Ovo što ću ti dati nije dijamantski privezak nije dijamtski prsten, nije čak ni čokolada, daću ti jedno iznenađenje zamotano u puno sjajnog papira. Zatvori oči." Potrudio sam se da bude intimno. Jer to je ipak ugovoren brak, ne brak iz ljubavi. (Smeh) Onda mi je jednog dana otvoreno rekla: "Ne podržavam ovo istraživanje." A onda su usledile druge žrtve, moje sestre. Ali čak ni moje sestre, supruge, nisu bile spremne da podrže moje istraživanje. Zato ću uvek biti ljubomoran na svece u Indiji. Uvek imaju puno ženskih dobrovoljaca oko sebe. Zašto ih ja nemam? Znate ono, čak iako ih ne potraže, imaće puno ženskih dobrovoljaca. A onda sam pokušao sa devojkama sa medicinskog fakulteta. I one su odbile. Konačno, odlučio sam da sam isprobam higijenski uložak. Sada imam titulu poput prvog čoveka koji je stao na mesec. Armstrong. Kao Tenzing i Hilari, na Everestu, Muruganantam je prvi muškarac koji je nosio higijenski uložak na svetu.
I wore a sanitary pad. I filled animal blood in a football bottle, I tied it up here, there is a tube going into my panties, while I'm walking, while I'm cycling, I made a press, doses of blood will go there. That makes me bow down to any woman in front of me to give full respect. That five days I'll never forget -- the messy days, the lousy days, that wetness. My God, it's unbelievable.
Nosio sam higijenski uložak. Napunio sam bočicu životinjskom krvlju i privezao je ovde, jedna cev mi je išla do gaćica, kako sam hodao, vozio bicikl, pritiskao sam je, a doza krvi bi završila tamo. Zbog toga sada mogu da se poklonim pred svakom ženom da joj odam poštovanje. Tih pet dana nikada neću zaboraviti - te neuredne dane, te grozne dane, tu vlažnost. Bože, bilo je neverovatno.
But here the problem is, one company is making napkin out of cotton. It is working well. But I am also trying to make sanitary pad with the good cotton. It's not working. That makes me to want to refuse to continue this research and research and research. You need first funds. Not only financial crises, but because of the sanitary pad research, I come through all sorts of problems, including a divorce notice from my wife. Why is this? I used medical college girls. She suspects I am using as a trump card to run behind medical college girls. Finally, I came to know it is a special cellulose derived from a pinewood, but even after that, you need a multimillion-dollar plant like this to process that material. Again, a stop-up. Then I spend another four years to create my own machine tools, a simple machine tool like this. In this machine, any rural woman can apply the same raw materials that they are processing in the multinational plant, anyone can make a world-class napkin at your dining hall. That is my invention.
Ali problem je u tome što jedna kompanija proizvodi uloške od pamuka. I to dobro funkcioniše. Takođe pokušavam da napravim higijenski uložak od finog pamuka. To nije funkcionisalo. Zbog toga sam poželeo da odustanem od svog ovog istraživanja. Pre svega, trebaju vam finansijska sredstva. Ne samo zbog ekonomske krize, već i zbog istraživanja uložaka. Nailazio sam na svakakve probleme, uključujući i predlog za razvod braka od moje žene. Zbog čega? Koristio sam devojke sa medicinskog fakulteta. Ona je posumnjala da koristim istraživanje kao opravdanje da provodim vreme sa devojkama sa medicinskog fakulteta. Konačno sam shvatio da su ulošci napravljeni od posebne vrste celuloze koja se dobija iz borovog drveta, ali čak i tada trebalo mi je ovakvo postrojenje vredno više miliona dolara da bih stvorio takav materijal. Još jedna prepreka. Onda sam proveo naredne četiri godine stvarajući svoj mašinski alat, prost mašinski alat kao ovaj. Sa ovom mašinom, svaka žena na selu može da koristi istu sirovu građu koju prerađuju u multinacionalnim fabrikama, svako može da napravi uložak svetske klase u svojoj trpezariji. To je moj izum.
So after that, what I did, usually if anyone got a patent or an invention, immediately you want to make, convert into this. I never did this. I dropped it just like this, because you do this, if anyone runs after money, their life will not [have] any beauty. It is boredom. A lot of people making a lot of money, billion, billions of dollars accumulating. Why are they coming for, finally, for philanthropy? Why the need for accumulating money, then doing philanthropy? What if one decided to start philanthropy from the day one? That's why I am giving this machine only in rural India, for rural women, because in India, [you'll be] surprised, only two percent of women are using sanitary pads. The rest, they're using a rag cloth, a leaf, husk, [saw] dust, everything except sanitary pads. It is the same in the 21st century. That's why I am going to decide to give this machine only for poor women across India. So far, 630 installations happened in 23 states in six other countries.
A šta sam uradio posle toga? Obično, kada neko patentira svoj izum, želi odmah da ga pretvori u ovo. Nisam to uradio. Odbacio sam ih ovako jer oni koji jure za novcem gube čar u životu. To je dosadno. Mnogi ljudi zarađuju puno novca, milijarde, milijarde dolara se gomilaju. Čemu se na kraju svi okrenu, filantropiji? Zašto potreba za gomilanjem novca, pa tek onda za filantropijom? Šta ako neko odluči da od prvog dana krene kao filatrop. Zato ja poklanjam ovu mašinu samo ruralnim predelima u Indiji, ženama sa sela jer u Indiji, iznenadićete se, samo dva posto ženske populacije koristi higijenski uložak. Ostale koriste otrcane tkanine, lišće, ljusku, piljevinu, sve osim higijenskih uložaka. Isto je i u 21. veku. Zato sam odlučio da ovu mašinu poklonim samo siromašnim ženama u Indiji. Do sada je postavljeno 630 instalacija u 23 države i šest drugih zemalja.
Now I'm on my seventh year sustaining against multinational, transnational giants -- makes all MBA students a question mark. A school dropout from Coimbatore, how he is able to sustaining? That makes me a visiting professor and guest lecturer in all IIMs. (Applause) Play video one.
Sada već sedam godina istrajavam u borbi protiv multinacionalnih džinova - tako da se svi MBA studenti zapitaju. Čovek iz Koimbatorea koji nije završio školu, kako on može da opstane? Zbog toga sam gostujući profesor i predavač na svim indijskim institutima za menadžment. (Aplauz) Pusti prvi video.
(Video) Arunachalam Muruganantham: The thing I saw in my wife's hand, "Why are you using that nasty cloth?" She replied immediately, "I know about napkins, but if I start using napkins, then we have to cut our family milk budget." Why not make myself a low-cost napkin? So I decided I'm going to sell this new machine only for Women Self Help Groups. That is my idea.
(Video) AM: Video sam nešto u ženinoj ruci: "Zašto koristiš tu groznu krpu?" Odmah mi je odgovorila: "Znam da postoje ulošci, ali ako počnem da ih koristim, moraćemo da prepolovimo budžet za mleko." Zašto ja ne bih napravio jeftini uložak? Odlučio sam da ću prodati ovu novu mašinu isključivo organizacijama za samopomoć žena To je moja ideja.
AM: And previously, you need a multimillion investment for machine and all. Now, any rural woman can. They are performing puja. (Video): (Singing) You just think, competing giants, even from Harvard, Oxford, is difficult. I make a rural woman to compete with multinationals. I'm sustaining on seventh year. Already 600 installations. What is my mission? I'm going to make India [into] a 100-percent-sanitary-napkin-using country in my lifetime. In this way I'm going to provide not less than a million rural employment that I'm going to create. That's why I'm not running after this bloody money. I'm doing something serious. If you chase a girl, the girl won't like you. Do your job simply, the girl will chase you. Like that, I never chased Mahalakshmi. Mahalakshmi is chasing me, I am keeping in the back pocket. Not in front pocket. I'm a back pocket man. That's all. A school dropout saw your problem in the society of not using sanitary pad. I am becoming a solution provider. I'm very happy. I don't want to make this as a corporate entity. I want to make this as a local sanitary pad movement across the globe. That's why I put all the details on public domain like an open software. Now 110 countries are accessing it. Okay? So I classify the people into three: uneducated, little educated, surplus educated. Little educated, done this. Surplus educated, what are you going to do for the society?
Ranije je bila potrebna multimilionska investicija za mašine i sve ostalo. Sada, svaka žena to može. One obavljaju Puja ritual. (Video): (Pevanje) Samo zamislite, takmičenje sa stručnjacima sa Harvarda, Oksforda, je teško. Omogućio sam ženama sa sela da se takmiče sa multinacionalnim kompanijama. Držim se već sedmu godinu. Već šest stotina instalacija. Kakva je moja misija? Za vreme svog života pretvoriću Indiju u državu u kojoj se koriste isključivo higijenski ulošci. Na ovaj način, obezbediću najmanje milion poslova u selima. Zato ne jurim za ovim krvavim novcem. Radim nešto ozbiljno. Ako jurite devojku, nećete joj se dopasti. Radite ono što znate, devojka će krenuti za vama. Baš tako, ja nikada nisam jurio Mahalakšmi. Mahalakšmi juri mene, čuvam je u zadnjem džepu. Ne u prednjem. Ja sam čovek koji koristi zadnji džep. To je sve. Čovek koji nije završio školu primetio je problem u društvu nedostatka higijenskih uložaka. Postajem čovek koji nalazi rešenje. Veoma sam srećan. Ne želim da se ovo pretvori u korporaciju. Želim da ovo bude lokalni pokret za stvaranje uložaka po celom svetu. Zbog toga sam stavio sve detalje na javnom domenu kao besplatan softver. Za sada 110 zemalja ima pristup. Dobro? Ja svrstavam ljude u tri grupe: neobrazovani, malo obrazovani i previše obrazovani. Malo sam obrazovan, uradio sam ovo. Previše obrazovani, šta ćete vi da uradite za društvo?
Thank you very much. Bye!
Puno vam hvala. Zdravo!
(Applause)
(Aplauz)