The world is filled with incredible objects and rich cultural heritage. And when we get access to them, we are blown away, we fall in love. But most of the time, the world's population is living without real access to arts and culture. What might the connections be when we start exploring our heritage, the beautiful locations and the art in this world?
这个世界充满了不可思议的事物 和丰富的文化遗产 当我们开始了解它们 我们被它们所震撼,爱上它们 但是大多数时候 世上的人没有很多机会 真正接触艺术和文化 当我们开始探索我们的遗产 欣赏世界上美丽的地区和艺术时 什么可以成为联系呢?
Before we get started in this presentation, I just want to take care of a few housekeeping points. First, I am no expert in art or culture. I fell into this by mistake, but I'm loving it. Secondly, all of what I'm going to show you belongs to the amazing museums, archives and foundations that we partner with. None of this belongs to Google. And finally, what you see behind me is available right now on your mobile phones, on your laptops.
在我开始演讲之前 我想先做一些常规说明 首先,我不是文化或艺术的专家 我偶然开始了这份工作 但是我深爱着它 其次,所有我展示的内容 属于与我们合作的 各个伟大的博物馆 档案室和基金会 这些都不属于谷歌 最后,你们看到的我背后的屏幕上 现在在各位的手机和电脑上 也可以看到
This is our current platform, where you can explore thousands of museums and objects at your fingertips, in extremely high-definition detail. The diversity of the content is what's amazing. If we just had European paintings, if we just had modern art, I think it gets a bit boring. For example, this month, we launched the "Black History" channel with 82 curated exhibitions, which talk about arts and culture in that community. We also have some amazing objects from Japan, centered around craftsmanship, called "Made in Japan." And one of my favorite exhibitions, which actually is the idea of my talk, is -- I didn't expect to become a fan of Japanese dolls. But I am, thanks to this exhibition, that has really taught me about the craftsmanship behind the soul of a Japanese doll. Trust me, it's very exciting. Take my word for it.
这是我们现在的平台 通过这个平台 上千个博物馆里的展品供您选择 动动手指 所有细节一览无余 内容的多样性是令人赞叹的 如果我们只有欧洲画作 或者只有现代艺术 我觉得那就有点无聊了 比如这个月 我们开启了“黑人历史”频道 策划了82个展览 都是相关内容的文化和艺术 我们还有一些来自日本的精美展品 以工匠精神为核心 这个系列叫做“日本制造” 我最喜欢的展览之一 也是我演讲的主要思想 是-我并不指望成为 一个日本玩偶的爱好者 但我是的,因为这些展览 我真正懂得了这些日本玩偶背后的 工匠精神的含义 相信我,非常令人兴奋 我敢保证
So, moving on swiftly. One quick thing I wanted to showcase in this platform, which you can share with your kids and your friends right now, is you can travel to all these amazing institutions virtually, as well. One of our recent ideas was with The Guggenheim Museum in New York, where you can get a taste of what it might feel like to actually be there. You can go to the ground floor and obviously, most of you, I assume, have been there. And you can see the architectural masterpiece that it is. But imagine this accessibility for a kid in Bombay who's studying architecture, who hasn't had a chance to go to The Guggenheim as yet. You can obviously look at objects in the Guggenheim Museum, you can obviously get into them and so on and so forth. There's a lot of information here.
让我们继续谈 在这个平台上我想要快速演示的 而且此时此刻 你可以和孩子们或朋友们分享的 是你可以真正地穿梭于 这些精美的展品之中 我们最近的一个想法之一是 和纽约的古根海姆博物馆合作 在那里你可以有一种 身临其境的感觉 你可以走进它们的大厅 而且显然, 我想你们中的大部分 之前去过那里 你可以亲眼目睹这个建筑巨作 但是想想一个在孟买 学习建筑的孩子 没有去古根海姆博物馆 的机会 你可以仔细浏览古根海姆博物馆 的所有展品 你可以进去一个一个地看 等等 这里包罗万象
But this is not the purpose of my talk today. This exists right now. What we now have are the building blocks to a very exciting future, when it comes to arts and culture and accessibility to arts and culture. So I am joined today onstage by my good friend and artist in residence at our office in Paris, Cyril Diagne, who is the professor of interactive design at ECAL University in Lausanne, Switzerland. What Cyril and our team of engineers have been doing is trying to find these connections and visualize a few of these.
但是这不是我今天演讲的目的 这是已经存在的 我们正在构建一些其他的板块 让平台拥有精彩的未来 让文化艺术更好地 被接受和被研究 所以今天我和巴黎驻地艺术家 我的好朋友 西里尔·迪亚涅同台为您展示 西里尔·迪亚涅是瑞士洛桑 ECAL大学交互设计系的教授 西里尔和我们的团队的工程师 一直致力于 寻找一些相互关联 然后把它们做出来
So I'm going to go quite quick now. This object you see behind me -- oh, just clarification: Always, seeing the real thing is better. In case people think I'm trying to replicate the real thing. So, moving on. This object you see behind me is the Venus of Berekhat Ram. It's one of the oldest objects in the world, found in the Golan Heights around 233,000 years ago, and currently residing at the Israel Museum in Jerusalem. It is also one of the oldest objects on our platform.
我现在会讲的快一点 大家可以看到我背后的展品 对了,我澄清一下: 亲自去看真品总是更好 以防大家觉得 我在试图复制真迹 我们继续 这个展品是 色列贝列卡特拉姆的维纳斯 这是世界上最古老的艺术品之一 发现于23万年前的戈兰高地 现在保存在耶路撒冷的 以色列博物馆中 这也是我们平台最古老的文物之一
So let's zoom. We start from this one object. What if we zoomed out and actually tried to experience our own cultural big bang? What might that look like? This is what we deal with on a daily basis at the Cultural Institute -- over six million cultural artifacts curated and given to us by institutions, to actually make these connections. You can travel through time, you can understand more about our society through these. You can look at it from the perspective of our planet, and try to see how it might look without borders, if we just organized art and culture. We can also then plot it by time, which obviously, for the data geek in me, is very fascinating. You can spend hours looking at every decade and the contributions in that decade and in those years for art, history and cultures. We would love to spend hours showing you each and every decade, but we don't have the time right now. So you can go on your phone and actually do it yourself.
让我们放大来看 我们从这个展品开始 如果我们把它缩放成一点 试着去体验文化的大爆炸 我们会有什么感受呢? 会是什么样的体验呢? 这就是我们每天在文化中心所做的事情 我们让超过六百万 来自世界各地的文化艺术品 彼此产生联系 你可以穿梭时空 你可以通过这些 更好地了解我们社会 你可以从地球的角度看待展品 尝试去在没有界限的限制下 感受文化和艺术 如果我们仅仅是把 艺术和文化组织起来 我们也可以依照时间来探索 显然作为一个数据专家 我对此非常着迷 你可以花数小时浏览 不同时代的 每一个十年之间艺术,历史和文化 所做出的贡献 我们很想用几个小时 为各位展示每一个十年 不过此时此刻我们没有时间 各位可以在手机上自行查看
(Applause)
(观众掌声)
But if you don't mind and can hold your applause till later, I don't want to run out of time, because I want to show you a lot of cool stuff.
但是如果你们不介意的话, 请把掌声留到最后 我不想超过时间 因为我有很多很酷的东西 想要展示给你们看
So, just very quickly: you can move on from here to another very interesting idea. Beyond the pretty picture, beyond the nice visualization, what is the purpose, how is this useful? This next idea comes from discussions with curators that we've been having at museums, who, by the way, I've fallen in love with, because they dedicate their whole life to try to tell these stories. One of the curators told me, "Amit, what would it be like if you could create a virtual curator's table where all these six million objects are displayed in a way for us to look at the connections between them?" You can spend a lot of time, trust me, looking at different objects and understanding where they come from. It's a crazy Matrix experience.
所以,继续快速介绍: 从这里你可以继续 另一个很有趣的想法 在漂亮的图片 和精美的可视化方案背后 我们想要达到什么目的? 怎样让这个平台更有实用性? 下一个想法来源于我们在博物馆时 与博物馆策展人们的对话 顺便说一句,我也很爱他们 因为他们的一生 都致力于讲述这些故事 其中一位博物馆策展人告诉我: “阿米特,如果可以做个策展人的虚拟桌面 让六百万展品可以 以一个我们可以 看得见其中的联系 的方式展现给大家那该多好。” 你可以花上很长时间观赏不同的展品 并了解它们来自于何处 就像《黑客帝国》里的经历一样
(Laughter)
(观众笑声)
Just moving on, let's take the world-famous Vincent Van Gogh, who is very well-represented on this platform. Thanks to the diversity of the institutions we have, we have over 211 high-definition, amazing artworks by this artist, now organized in one beautiful view. And as it resolves, and as Cyril goes deeper, you can see all the self-portraits, you can see still life. But I just wanted to highlight one very quick example, which is very timely: "The Bedroom." This is an artwork where three copies exist -- one at the Van Gogh Museum in Amsterdam, one at the Orsay in Paris and one at the Art Institute of Chicago, which, actually, currently is hosting a reunion of all three artworks physically, I think only for the second time ever. But, it is united digitally and virtually for anybody to look at in a very different way, and you won't get pushed in the line in the crowd. So let's take you and let's travel through "The Bedroom" very quickly, so you can experience what we are doing for every single object. We want the image to speak as much as it can on a digital platform. And all you need is an internet connection and a computer
我们继续 我们使用世界级著名的 文森特·梵高为例 他的作品是 这个平台上的优秀代表 感谢与我们合作的 不同机构的多样性 我们有超过211幅这位画家的 高清晰度的珍贵作品 有组织地排成一幅美丽景观 随着西里尔深入放大 你可以看到所有的自画像 可以看到静物写生 但是我想快速地举一个例子 在这里说很合适: 《卧室》 这幅作品有三幅副本- 一幅在阿姆斯特丹的梵高博物馆 一幅在巴黎的奥赛美术馆 还有一幅在芝加哥的艺术中心 实际幅芝加哥艺术中心现在 把三副作品 重新放在一起展览 这是有史以来的第二次 实际上在这里它们已经数字化 虚拟化地重聚 任何人都可以 用这种不同寻常的方式观看 而且你不用担心排队观看时的拥挤 所以让我们一起快速浏览 《卧室》这幅作品 你们可以感受我们在 每一幅作品上所做的努力 我们希望这幅图片 可以在一个数字平台上 最大化地讲述它的故事 你需要的只是网络连接 和一个电脑
(Applause)
(观众掌声)
And, Cyril, if you can go deeper, quickly. I'm sorry, this is all live, so you have to give Cyril a little bit of -- and this is available for every object: modern art, contemporary art, Renaissance -- you name it, even sculpture.
西里尔请你再深入一点,快一点 不好意思,这是现场演示 所以,希望各位给 西里尔一些时间 每一个展品都可以这样操作: 无论是现代艺术,当代艺术 还是文艺复兴艺术品 甚至雕塑也可以
Sometimes, you don't know what can attract you to an artwork or to a museum or to a cultural discovery. So for me, personally, it was quite a challenge because when I decided to make this my full-time job at Google, my mother was not very supportive. I love my mother, but she thought I was wasting my life with this museum stuff. And for her, a museum is what you do when you go on vacation and you tick-mark and it's over, right? And it took around four and a half years for me to convince my lovely Indian mother that actually, this is worthwhile. And the way I did it was, I realized one day that she loves gold. So I started showing her all objects that have the material gold in them. And the first thing my mom asks me is, "How can we buy these?"
有的时候你不知道什么会吸引你 去欣赏一幅艺术作品 参观一座博物馆 或进行一次文化之旅 所以,对于我来说 这确实是一个挑战 因为当我决定在谷歌 全职从事这个工作的时候 我妈妈并不是很支持 我爱我的妈妈 但是她认为我从事博物馆相关的工作 是在浪费生命 对于她来说 参观博物馆是放假时做的事 打一下卡就结束了 我用了大概四年半的时间 说服我可爱的印度妈妈 告诉她我所做的是值得的 我用的办法是 有一天我发现她喜欢黄金 我开始给她展示 所有有黄金作为材料的作品 我妈妈问我的第一句话是: “我们怎么买这些东西?”
(Laughter)
(观众笑声)
And obviously, my salary is not that high, so I was like, "We can't actually do that, mom. But you can explore them virtually." And so now my mom -- every time I meet her, she asks me, "Any more gold, any more silver in your project? Can you show me?" And that's the idea I'm trying to illustrate. It does not matter how you get in, as long as you get in. Once you get in, you're hooked.
显然我的工资没有那么高 所以,我说:“妈妈我们买不了 但是你可以虚拟地探索它们。” 所以现在当我每次遇见妈妈 她都会问我: “你的项目里还有别的 金银做的物品么?能给我看看么?“ 这就是我想解释的观点 你怎么接触这些艺术品并不重要 只要你接触了这些艺术品 只要你开始了解 你就会被吸引
Moving on from here very quickly, there is kind of a playful idea, actually, to illustrate the point of access, and I'm going to go quite quickly on this one. We all know that seeing the artwork in person is amazing. But we also know that most of us can't do it, and the ones that can afford to do it, it's complicated. So -- Cyril, can we load up our art trip, what do we call it? We don't have a good name for this. But essentially, we have around 1,000 amazing institutions, 68 countries. But let's start with Rembrandt. We might have time for only one example. But thanks to the diversity, we've got around 500 amazing Rembrandt object artworks from 46 institutions and 17 countries. Let's say that on your next vacation, you want to go see every single one of them. That is your itinerary, you will probably travel 53,000 kilometers, visit around, I think, 46 institutions, and just FYI, you might release 10 tons of CO2 emissions.
说完这个 其实我想讲一个很好玩的观点 从实用的角度出发 简明地阐述我的观点 我们都知道亲自去看 这些艺术作品是很棒的 但是我们也知道 我们中的大部分没有办法去 我们承担不起费用 这很复杂 所以-西里尔, 我们可不可以加载我们的艺术之旅 我们还不知道怎么称呼这个 但是本质上,我们的平台上 有来自68个国家的 1000个伟大的机构 我们从伦勃朗的作品开始 我们也许只有举一个例子的时间 但是感谢组织的多样性 我们收集了来自17个国家 46个组织的 500件左右伟大的伯伦朗艺术品 假如在你的下一个假期 你想观看每一个艺术品 这是你的行程安排 你大概要完成53000公里 穿越46个机构的旅程 仅供参考 您可能会释放10吨二氧化碳
(Laughter)
(观众笑声)
But remember, it's art, so you can justify it, perhaps, in some way.
但是请记住,这是艺术 所以从某种角度说 这样做也说得过去
Moving on swiftly from here, is something a little bit more technical and more interesting. All that we've shown you so far uses metadata to make the connections. But obviously we have something cool nowadays that everyone likes to talk about, which is machine learning. So what we thought is, let's strip out all the metadata, let's look at what machine learning can do based purely on visual recognition of this entire collection. What we ended up with is this very interesting map, these clusters that have no reference point information, but has just used visuals to cluster things together. Each cluster is an art to us by itself of discovery. But one of the clusters we want to show you very quickly is this amazing cluster of portraits that we found from museums around the world. If you could zoom in a little bit more, Cyril. Just to show you, you can just travel through portraits. And essentially, you can do nature, you can do horses and clusters galore.
继续下一个话题 这个话题 更专业也更有趣 目前我们展示的 是利用元数据产生联系 但是显然,我们现在有很棒的东西 -- 计算机学习能力 所有人都喜欢讨论这个领域 所以,我们的想法是 让我们跳出元数据 看一看仅仅依靠视觉识别 这个全部的收集的 计算机学习能力可以做什么 我们创造了这个非常有趣的地图 这些集群没有参考点信息 仅仅依靠外观联系在一起 每一个集群对我们来说 本身就是一次发现 其中我们想展示给大家的 一个集群是全世界博物馆中 精彩的的肖像集群 西里尔,如果可以放大一点 如各位所见 你可以在肖像中徜徉 而且你可以寻找与自然相关 或与马相关的 这里有大量的集群
When we saw all these portraits, we were like, "Hey, can we do something fun for kids, or can we do something playful to get people interested in portraits?" Because I haven't really seen young kids really excited to go to a portrait gallery. I wanted to try to figure something out. So we created something called the portrait matcher. It's quite self-explanatory, so I'm just going to let Cyril show his beautiful face. And essentially what's happening is, with the movement of his head, we are matching different portraits around the world from museums.
我们看着这些肖像 我们在想: “我们可不可以为孩子带来一些快乐? 或者可不可以做一些好玩的东西 让人们对画像更有兴趣?” 因为我没真正见过 去肖像美术馆很兴奋的孩子 我们想创造点什么 所以我们开发了肖像比对功能 这个功能很好理解 我只需要西里尔 展示一下他美丽的脸 随着他头部的运动 世界各地博物馆的画像 可以与之匹配
(Applause)
(观众掌声)
And I don't know about you, but I've shown it to my nephew and sister, and the reaction is just phenomenal. All they ask me is, "When can we go see this?" And by the way, if we're nice, maybe, Cyril, you can smile and find a happy one? Oh, perfect. By the way, this is not rehearsed. Congrats, Cyril. Great stuff. Oh wow. OK, let's move on; otherwise, this will just take the whole time.
我不知道各位感觉如何 当我给我的外甥和妹妹演示的时候 他们开心得不行 他们都在问我: “什么时候我们可以玩这个?” 顺便提一句 如果我们做个好人 西里尔,你可以笑一下 找一张开心点的么? 噢,太完美了 我们事先没有彩排过 恭喜你西里尔 干得不错 我们继续 不然这个应用可以玩一天
(Applause)
(观众掌声)
So, art and culture can be fun also, right? For our last quick experiment -- we call all of these "experiments" -- our last quick experiment comes back to machine learning. We show you clusters, visual clusters, but what if we could ask the machine to also name these clusters? What if it could automatically tag them, using no actual metadata? So what we have is this kind of explorer, where we have managed to match, I think, around 4,000 labels. And we haven't really done anything special here, just fed the collection. And we found interesting categories. We can start with horses, a very straightforward category. You would expect to see that the machine has put images of horses, right? And it has, but you also notice, right over there, that it has a very abstract image that it has still managed to recognize and cluster as horses. We also have an amazing head in terms of a horse. And each one has the tags as to why it got categorized in this.
所以艺术和文化 也很有意思,是吧? 最后一个小实验 我们管这些叫做“实验” 最后一个实验 回到了计算机学习部分 我们展示了集群 视觉集群 如果我们让电脑命名这些集群 会发生什么? 不使用元数据的情况下 电脑可以自动为集群打上标签么? 所以我们有了这样一个浏览器 电脑为我们做了4000个标签 我们其实没有做什么特别的 只是提供了所有的收藏 我们发现了很多有趣的分类 我们可以从马开始 这是很直接的分类 你可以期待看到电脑放进去的 都是马的照片,对吧? 当然有,但是如果仔细看这边 这里有一个非常抽象的图 电脑认定也属于马的分类 这样我们就以马为关键字 有了漂亮的一拍图片 每一个图片都有标签 说明为什么它被这样分类
So let's move to another one which I found very funny and interesting, because I don't understand how this category came up. It's called "Lady in Waiting." If, Cyril, you do it very quickly, you will see that we have these amazing images of ladies, I guess, in waiting or posing. I don't really understand it. But I've been trying to ask my museum contacts, you know, "What is this? What's going on here?" And it's fascinating.
那么我们继续看一个 我觉得很有趣的例子 因为我不知道这个分类怎么来的 分类叫做“等待的女人” 西里尔请加快速度 你们可以看到这些精彩的图片 都是关于在等待 或在摆姿势的女人的 我确实无法理解 但是我一直在尝试 问我的博物馆联系人 “这是什么? 这张图里发生了什么?” 这确实让人着迷
Coming back to gold very quickly, I wanted to search for gold and see how the machine tagged all the gold. But, actually, it doesn't tag it as gold. We are living in popular times. It tags it as "bling-bling."
回到金子 我想要寻找金子 然后看看电脑如何给金子 打上标签 但是实际上电脑 没有给它标签黄金 我们生活在一个流行的时代 它打的标签是“土豪金”
(Laughter)
(观众笑声)
I'm being hard on Cyril, because I'm moving too fast. Essentially, here you have all the bling-bling of the world's museums organized for you.
我一直在难为西里尔 因为我讲的太快了 现在你可以看到 世界上的博物馆为您提供的 所有土豪金的物品
And finally, to end this talk and these experiments, what I hope you feel after this talk is happiness and emotion. And what would we see when we see happiness? If we actually look at all the objects that have been tagged under "happiness," you would expect happiness, I guess. But there was one that came up that was very fascinating and interesting, which was this artwork by Douglas Coupland, our friend and artist in residence as well, called, "I Miss My Pre-Internet Brain." I don't know why the machine feels like it misses its pre-Internet brain and it's been tagged here, but it's a very interesting thought. I sometimes do miss my pre-Internet brain, but not when it comes to exploring arts and culture online.
最后,希望各位在听完这次演讲后 可以感到开心和感动 然后当我们感到高兴的时候 我们会看到什么? 如果我们看完这些 被打上“快乐”的艺术品 我想你们会感到快乐 但是有一个作品很吸引人很有趣 由我们的朋友,也是当地艺术家 道格拉斯·库普兰所做 叫做,“我怀念有网络前的大脑” 我不知道为什么计算机 会想念有网络前的大脑 也不知道为什么 这部作品被标记在这里 但是这个想法很有意思 有的时候我确实很怀念 我有网络之前的大脑 但是当我开始在网上探索 艺术和文化之后我就不这么想了
So take out your phones, take out your computers, go visit museums. And just a quick call-out to all the amazing archivists, historians, curators, who are sitting in museums, preserving all this culture. And the least we can do is get our daily dose of art and culture for ourselves and our kids.
所以,拿出你的手机和电脑 去参观博物馆吧 这就像那些坐在博物馆中 保存这些历史的博物馆馆长 策展人或历史学家 为您上门服务 至少我们可以让 我们和我们的后代 每天增长一点艺术文化知识
Thank you.
谢谢
(Applause)
(观众掌声)